Performance Marketing Specialist, Mobile

About the role

As a Performance Marketing Specialist at Blockchain, you will be responsible for developing and optimizing mobile user acquisition campaigns across various platforms, including Google and TikTok. Your role will involve maximizing Return on Ad Spend (ROAS) while ensuring effective management of substantial monthly budgets.

You will work in a hybrid environment, requiring in-office presence four days a week in Paris, while also having the flexibility to work remotely for up to 20 days each year. Success in this position will be defined by your ability to drive efficient user acquisition and leverage data analytics tools to inform your strategies.

The salary range for this role is between 52,000 and 88,000 USD, depending on experience.

Skills that matter here

• TikTok Ads: You will create and optimize campaigns on TikTok to drive user acquisition.
• AppsFlyer: Expertise in AppsFlyer is essential for ensuring data integrity and accurate attribution.
• SQL: You will use SQL to self-serve data and reduce reliance on data teams.
• Google Ads: Managing Google Ads campaigns will be a key part of your responsibilities.
• Mobile App Growth: Your focus will be on strategies that enhance mobile app user growth.
• User Acquisition: You will drive user acquisition strategies across various marketing channels.

Who this role suits

• A professional with over five years of experience in performance or growth marketing.
• Someone who thrives in a fast-paced environment and is comfortable managing large budgets.
• A detail-oriented individual with strong analytical skills and a solid understanding of mobile ad fraud.
• An effective communicator in both technical and professional English, ideally with a background in crypto, fintech, or gaming.

From the employer

What You Will Do

• Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
• Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
• Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
• Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
• Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
• Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
• Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

What You Will Need

• 5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
• Expert working knowledge of AppsFlyer.
• Proven success in ROAS-focused campaign optimization.
• Experience managing monthly budgets exceeding USD 300k.
• Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
• Fluency in professional and technical English.
• Experience in Crypto, Fintech or Gaming industries.

Compensation & Perks

• Unlimited vacation policy; work hard and take time when you need it.
• Unlimited books policy; order the technical resources you need or simply pick something up from our company library.
• Apple equipment.
• Full-time salary based on experience and meaningful equity in an industry-leading company.
• Role based in our Paris office, with a mandatory in-office presence four days per week.
• Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.