Senior User Acquisition Manager

About the role

This role focuses on strategic ownership of paid user acquisition, specifically within Google Ads, for Simple Life, an AI-powered health coaching application. The Senior User Acquisition Manager will be responsible for planning, executing, and optimizing strategies to meet key performance indicators, with an emphasis on building a scalable acquisition engine. Success in this position means taking full accountability for goals and defining the methods to achieve them.

A core aspect of the work involves extensive data analysis and budget management. The manager will conduct deep dives into metrics such as LTV and monetization, utilize SQL and BI tools for analytics, and dynamically allocate budgets to maximize return on ad spend. This requires a strong analytical mindset and the ability to proactively investigate performance shifts.

Collaboration is key, as the role involves guiding creative teams, providing technical requirements to MarTech, and working with growth departments. The ideal candidate will be able to influence cross-functional teams and negotiate priorities, demonstrating a business-owner mentality that prioritizes overall business impact over just media buying tasks.

The salary for this position ranges from $86,250 to $138,000 USD annually, in addition to stock options.

Skills that matter here

• Google Ads: This role requires deep knowledge and mastery of the Google Ads platform to build and scale user acquisition strategies.
• SQL: Proficiency in SQL is needed for conducting data deep-dives and extracting insights from metrics.
• BI tools: Experience with BI tools like Looker, PowerBI, or Tableau is essential for data analysis and dashboard creation.
• GA4: Familiarity with GA4 or similar tracking platforms is required for monitoring and analyzing web and app performance.
• AppsFlyer: Experience with AppsFlyer or equivalent mobile attribution platforms is necessary for tracking user acquisition campaigns.

Who this role suits

• Someone who thrives with extreme ownership and prefers to define the 'how' rather than being given detailed tasks.
• An individual who is highly data-driven, comfortable with deep analytical work, and proactively investigates performance shifts.
• A person who can build and manage scalable frameworks for creative testing and budget allocation.
• A professional who can effectively sell ideas to cross-functional teams and challenge assumptions with direct, honest feedback.

From the employer

What You'll Do:

• Strategic Scaling of Paid UA: Plan, execute, and own your strategy to hit KPIs. You are building a scalable UA engine across Google and beyond.
• Extreme Ownership & Prioritization: You own the goals, not the tasks. We provide the resources and the "Why"; you define the "How". Something blocks you? Your manager's only job is to remove it. No hand-holding, no micro-management - just results.
• Lead Creative Testing Frameworks: Build and manage predictable, scalable frameworks for testing thousands of creatives. You know how to find a winner, why it won, and how to replicate that success at scale.
• Aggressive Budget & ROAS Management: Responsible for dynamic budget allocation to maximize ROAS. You decide where the next dollar goes.
• Creative, MarTech & Growth Collaboration: Guide the creative team's focus, forecast asset delivery, write airtight technical requirements for MarTech, and collaborate with Growth. Every department is deep in UA context - that's how we move fast.
• Data Deep-Dives & Growth Execution: You live in the metrics. You dig into LTV, monetization, and web funnels when something feels off. If a number moves, you're the first to ask "Why?"
• Analytics Mastery (SQL & Dashboards): Data-literate by default. Whether it's a quick SQL slice or a full dashboard build - you don't wait for someone else to pull it for you.

What We're Looking For:

• Experience with medical verticals under strict policy regulations or healthtech/wellness (Strong advantage)
• Google Ads Mastery (or Platform Agility): Deep knowledge of the Google Ads tech stack. Fluency in other platforms is a plus, not a liability.
• Proven track record managing significant monthly budgets ($300k+/mo)
• US market - you know the landscape, the benchmarks, the playbook
• Deep hands-on experience with web funnels
• Proficiency in BI tools (Looker, PowerBI, Tableau or equivalent) and tracking platforms (GA4, AppsFlyer or equivalent).
• Data Hunger: Comfortable diving into Looker, Superset, or similar.
• Ambiguity. When the roadmap shifts or a new problem appears with no clear solution, you don't freeze - you build.
• You can sell your ideas to cross-functional teams (Growth, Creative, MarTech, Analytics) and negotiate priorities with stakeholders who don't report to you.
• Not a yes-person. We expect you to challenge your manager. If he's wrong - say so. If a process is broken - flag it. Direct, honest feedback in both directions is how we get things done.
• You care about how UA affects LTV, product retention, and the business bottom line. Business owner first, media buyer second.

Perks and Benefits:

• Competitive salary package commensurate with experience, plus stock options
• The equipment you need to do your job
• 21 days annual leave, plus bank holidays
• Office in Limassol (Hybrid Work Format) or Remote Option for Candidates Residing Outside of Cyprus