Principal Creative, Copy

About the role

In this role, you will be responsible for shaping Circle's brand voice through impactful creative content. You will develop compelling campaigns that resonate with various stakeholders, including businesses, developers, and regulators in the financial community.

You will work closely with internal teams and external partners to simplify complex concepts related to blockchain and financial infrastructure, ensuring clarity and engagement across multiple formats. Success in this position is defined by your ability to produce high-quality, compliant content that aligns with Circle's brand standards.

The competitive salary range for this role is between $172,500 and $222,500.

Skills that matter here

• Creative Copy: Your expertise will be essential in crafting engaging narratives that communicate complex ideas simply.
• Storytelling: You will leverage storytelling to build trust and connect with diverse audiences.
• Compliance: Experience in writing within regulatory frameworks will be crucial in ensuring all content meets industry standards.
• Stakeholder Management: You will coordinate with various teams and stakeholders to bring creative ideas to fruition.
• Content Strategy: Your strategic thinking will guide the development of multi-channel campaigns.
• Editorial: You will ensure all content is on-brand and aligns with Circle's messaging.

Who this role suits

• A seasoned writer with over 10 years of experience in creative roles.
• Someone who thrives in collaborative environments and values feedback.
• A self-starter with a flexible mindset, eager to learn and adapt.
• Detail-oriented and capable of producing high-quality content independently.

From the employer

Responsibilities

• Shape the voice of the Circle brand through impactful creative content.
• Develop creative content and breakthrough campaigns that build trust with businesses, developers, regulators, and the broader financial community.
• Guide the creation of clear, compelling, and compliant copy that communicates complex ideas with simplicity and impact.
• Organize and adapt content for clarity, comprehension, structure, flow, and audience needs.
• Lead projects while supporting others across multi-channel campaigns.
• Partner with internal teams (design, brand, strategy, product marketing) and external stakeholders to bring ideas to life.
• Simplify complex concepts in blockchain, payments, and financial infrastructure into accessible, engaging narratives.
• Ensure all content is on-brand, on-message, and precise, guided by Circle’s standards.
• Adapt writing across diverse formats—video, animation, social, print, and digital.

Requirements

• 10+ years’ experience as a senior writer or Creative Director (Copy).
• Strong conceptual development and storytelling experience across a variety of brands, ideally with in-house and agency experience.
• Experience in financial services, fintech, or related industries (experience with blockchain or digital assets preferred).
• Proven ability to write within compliance and regulatory frameworks.
• A flexible, self-starting mindset with a willingness to learn and adapt.
• Strong communication and collaboration skills—open to feedback and equally skilled at giving it.
• Ability to deliver high-quality content independently.
• Meticulous attention to detail.
• Proven ability to mentor and guide teams, ensuring work is strategically aligned, brand-consistent, and executed at the highest level.
• Exceptional editorial and writing skills, with a track record of producing content that resonates across global and regulated industries.
• A knack for owning and protecting brand voice, adapting tone and nuance across multiple audiences and channels.

Conditions

• Competitive salary range: $172,500 - $222,500.
• Flexible work environment.
• Opportunity to work with a leading internet financial platform company.