Role in brief
Circle is hiring a Principal Creative, Copy to define its brand voice and lead content strategy. This role involves developing multi-channel campaigns that simplify complex financial and blockchain concepts for various audiences. Candidates with extensive experience in creative writing, particularly in fintech or digital assets, and a strong understanding of regulatory frameworks, should apply.
About the role
This role focuses on shaping Circle's brand voice through creative content and campaigns. The Principal Creative, Copy will develop messaging that builds trust with businesses, developers, regulators, and the financial community. This involves translating intricate blockchain, payments, and financial infrastructure concepts into clear, engaging narratives suitable for diverse audiences.
The position requires leading projects and collaborating with internal teams like design, brand, strategy, and product marketing, as well as external stakeholders. The work encompasses adapting copy for various formats, including video, social media, print, and digital channels, ensuring all content adheres to Circle's brand standards and compliance requirements.
Success in this role means consistently producing high-quality, compliant, and on-brand content that effectively communicates complex ideas. The ideal candidate will have a strong track record in storytelling, an ability to simplify technical information, and the capacity to mentor others while maintaining meticulous attention to detail in all editorial work.
The salary for this senior-level remote position ranges from $172,500 to $222,500.
Skills that matter here
- Creative Copy: The role involves developing impactful creative copy to define and maintain Circle's brand voice across all communications.
- Content Strategy: This position guides the overall approach to content creation, ensuring it aligns with brand goals and reaches target audiences effectively.
- Regulatory Frameworks: The candidate must be able to write within compliance and regulatory guidelines, particularly in the financial services sector.
- Storytelling: A core responsibility is to simplify complex financial and blockchain concepts into accessible and engaging narratives.
- Fintech: Experience in the financial technology industry is preferred, as the role requires understanding and communicating about financial products and services.
- Brand Voice: The role is responsible for owning and protecting Circle's brand voice, adapting its tone and nuance across various channels and audiences.
Who this role suits
- A person with over a decade of experience in creative writing or as a Creative Director (Copy) would find this role suitable.
- Someone who thrives on simplifying complex technical or financial information into clear, compelling stories would excel here.
- An individual who is meticulous about detail, adaptable, and comfortable working within compliance and regulatory frameworks is a good fit.
- A candidate who enjoys mentoring teams and collaborating with diverse internal and external stakeholders will succeed.
From the employer
Responsibilities
- Shape the voice of the Circle brand through impactful creative content.
- Develop creative content and breakthrough campaigns that build trust with businesses, developers, regulators, and the broader financial community.
- Guide the creation of clear, compelling, and compliant copy that communicates complex ideas with simplicity and impact.
- Organize and adapt content for clarity, comprehension, structure, flow, and audience needs.
- Lead projects while supporting others across multi-channel campaigns.
- Partner with internal teams (design, brand, strategy, product marketing) and external stakeholders to bring ideas to life.
- Simplify complex concepts in blockchain, payments, and financial infrastructure into accessible, engaging narratives.
- Ensure all content is on-brand, on-message, and precise, guided by Circle’s standards.
- Adapt writing across diverse formats—video, animation, social, print, and digital.
Requirements
- 10+ years’ experience as a senior writer or Creative Director (Copy).
- Strong conceptual development and storytelling experience across a variety of brands, ideally with in-house and agency experience.
- Experience in financial services, fintech, or related industries (experience with blockchain or digital assets preferred).
- Proven ability to write within compliance and regulatory frameworks.
- A flexible, self-starting mindset with a willingness to learn and adapt.
- Strong communication and collaboration skills—open to feedback and equally skilled at giving it.
- Ability to deliver high-quality content independently.
- Meticulous attention to detail.
- Proven ability to mentor and guide teams, ensuring work is strategically aligned, brand-consistent, and executed at the highest level.
- Exceptional editorial and writing skills, with a track record of producing content that resonates across global and regulated industries.
- A knack for owning and protecting brand voice, adapting tone and nuance across multiple audiences and channels.
Conditions
- Competitive salary range: $172,500 - $222,500.
- Flexible work environment.
- Opportunity to work with a leading internet financial platform company.
Questions about this role
What is the remote work policy for this role?
This is a remote position with a flexible work environment.
What level of seniority is expected for this position?
This is a senior-level role, requiring 10+ years of experience as a senior writer or Creative Director (Copy).
What is the salary range for this position?
The competitive salary range for this role is between $172,500 and $222,500.
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