Product and Funnel Optimisation Manager - CIS

About the role

In this role, you will manage the product experience for Binance's offerings, focusing on optimizing user journeys such as onboarding and trading. Your work will involve configuring local content and managing product localization to enhance user interaction.

Success in this position requires a strong analytical approach to identify friction points and optimize product performance. You will collaborate with global teams to ensure that local market needs are met while monitoring key product metrics.

The salary range for this role is between $112,000 and $188,000, reflecting the level of responsibility and expertise required.

Skills that matter here

• Product Operations: This role involves managing the local product experience across various Binance offerings.
• Product Analytics: You will analyze product data to identify optimization opportunities and improve user journeys.
• CRO: Funnel optimization will be a key focus, requiring a deep understanding of conversion rate optimization.
• digital products: Experience with digital products is essential for configuring and managing local content.
• user journeys: You will work on optimizing user journeys to enhance the overall product experience.
• UX principles: An understanding of UX principles will guide your recommendations for product improvements.

Who this role suits

• A candidate who has a strong analytical mindset and is comfortable interpreting data.
• Someone with a proactive ownership approach and keen attention to detail.
• A person who excels in communication and collaboration across teams.
• An individual with experience in fintech or crypto, familiar with digital product environments.

From the employer

• Own the local product experience across Binance products.
• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• Manage product localisation, translations, and language quality across all product touchpoints.
• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• Analyse product data and user behaviour to identify optimisation opportunities.
• Design and evaluate A/B tests together with Product teams to validate product improvements.
• Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• Support local rollout of new product features and ensure high-quality execution.
• Monitor product KPIs and continuously improve user experience through data-driven recommendations.

• 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
• Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
• Strong analytical skills and ability to interpret user behaviour and product performance data.
• Experience building dashboards, tracking frameworks, and performance reporting.
• Experience working with CMS, localisation platforms, or internal product configuration tools.
• Comfortable managing product copy, translations, language quality, and market-specific product configurations.
• Understanding of user journeys, UX principles, and funnel optimisation.
• Strong ownership mindset and attention to detail.
• Excellent communication and cross-functional collaboration skills.
• Native Russian and strong English communication skills.