Product and Funnel Optimisation Manager - CIS

About the role

This role focuses on enhancing the local product experience for Binance users in the CIS region. It involves owning key user journeys from onboarding to trading, and configuring local content such as banners and landing pages using internal tools. A core part of the work is managing product localization, including translations and language quality, across all user touchpoints to ensure a seamless experience.

The manager will identify friction points in the user journey and propose product improvements based on user behavior and market insights. This includes building dashboards and tracking frameworks to monitor funnel health and product performance. The position requires analyzing product data to find optimization opportunities and designing A/B tests with product teams to validate changes.

Success in this role means continuously improving the user experience through data-driven recommendations and monitoring product KPIs. The manager will also gather feedback from local users and stakeholders, representing these market needs to global product teams. Supporting the rollout of new features locally and ensuring high-quality execution are also key aspects of the position.

The salary for this position ranges from $112,000 to $188,000 USD annually.

Skills that matter here

• Product Operations: This role requires managing the local product experience and ensuring smooth operation of product funnels.
• Product Marketing: The position involves configuring local product content, banners, and landing pages to appeal to the target market.
• Product Growth: A primary goal is to optimize key user journeys and funnels to drive user engagement and expansion.
• Product Analytics: The role demands strong analytical skills to interpret user behavior data, build tracking frameworks, and identify optimization opportunities.
• CRO: This position focuses on funnel optimization and improving conversion rates across various user touchpoints.
• fintech: Experience in the financial technology sector is relevant given Binance's cryptocurrency exchange platform.

Who this role suits

• A person with 2-4 years of experience in product-focused roles, comfortable with data analysis and interpreting user behavior.
• Someone who possesses a strong ownership mindset, pays close attention to detail, and can manage multiple aspects of product localization.
• An individual who excels at cross-functional collaboration, effectively communicating market needs to global teams and gathering local feedback.
• A candidate with native Russian language skills and strong English communication, essential for managing content and interacting with the CIS market.

From the employer

• Own the local product experience across Binance products.
• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• Manage product localisation, translations, and language quality across all product touchpoints.
• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• Analyse product data and user behaviour to identify optimisation opportunities.
• Design and evaluate A/B tests together with Product teams to validate product improvements.
• Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• Support local rollout of new product features and ensure high-quality execution.
• Monitor product KPIs and continuously improve user experience through data-driven recommendations.

• 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
• Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
• Strong analytical skills and ability to interpret user behaviour and product performance data.
• Experience building dashboards, tracking frameworks, and performance reporting.
• Experience working with CMS, localisation platforms, or internal product configuration tools.
• Comfortable managing product copy, translations, language quality, and market-specific product configurations.
• Understanding of user journeys, UX principles, and funnel optimisation.
• Strong ownership mindset and attention to detail.
• Excellent communication and cross-functional collaboration skills.
• Native Russian and strong English communication skills.