Product and Funnel Optimisation Manager - CIS

About the role

This role involves taking ownership of the local product experience for Binance users in the CIS region. The manager will work to improve key user journeys, including onboarding, verification, deposits, and trading, by identifying and addressing friction points. This includes configuring local product content, banners, and landing pages, as well as managing product localization and translation quality across all user touchpoints.

A core part of the responsibility is data analysis and performance monitoring. The manager will build and maintain dashboards and tracking frameworks to oversee funnel health and product performance, using data to identify optimization opportunities. They will also design and evaluate A/B tests in collaboration with global product teams to validate improvements and ensure a data-driven approach to enhancing user experience.

Success in this position means continuously improving the user experience through data-driven recommendations and effective collaboration. The manager will collect feedback from local users and stakeholders, representing market needs to global product teams, and support the rollout of new features. This requires a strong ownership mindset and attention to detail to ensure high-quality execution and meet product KPIs.

The salary for this position ranges from $112,000 to $188,000 USD annually.

Skills that matter here

• Product Operations: This role requires managing the day-to-day product experience and ensuring smooth operations for users in the CIS region.
• Product Analytics: The manager will analyze product data and user behavior to identify areas for optimization and track performance.
• CRO: A key aspect of this position is optimizing conversion funnels and user journeys to improve product performance.
• fintech: Experience in the financial technology sector is relevant given Binance's cryptocurrency exchange platform.
• dashboards: The role involves building and maintaining dashboards to monitor product performance and funnel health.
• funnel optimisation: The manager will focus on enhancing user flows from onboarding through various product interactions to improve efficiency and user satisfaction.

Who this role suits

• A person with 2-4 years of experience in product-focused roles, comfortable with data analysis and user behavior interpretation.
• Someone who thrives on owning a regional product experience, from content configuration to localization and performance monitoring.
• An individual with strong communication skills, capable of collaborating cross-functionally and representing local market needs to global teams.
• A professional who is detail-oriented, possesses a strong ownership mindset, and is fluent in both Russian and English.

From the employer

• Own the local product experience across Binance products.
• Optimise key user journeys, including onboarding, verification, deposits, trading, Earn, and other product funnels.
• Configure local product content, banners, landing pages, user-facing assets, and market-specific product settings through internal tools.
• Manage product localisation, translations, and language quality across all product touchpoints.
• Identify friction points across the user journey and recommend product improvements based on user behaviour and market insights.
• Build and maintain dashboards and tracking frameworks to monitor funnel health and product performance.
• Analyse product data and user behaviour to identify optimisation opportunities.
• Design and evaluate A/B tests together with Product teams to validate product improvements.
• Collect feedback from local users and stakeholders and represent market needs to Global Product teams.
• Support local rollout of new product features and ensure high-quality execution.
• Monitor product KPIs and continuously improve user experience through data-driven recommendations.

• 2–4 years of experience in Product Operations, Product Marketing, Product Growth, Product Analytics, CRO, or a similar role.
• Experience working with digital products, mobile apps, fintech, crypto, SaaS, or consumer technology.
• Strong analytical skills and ability to interpret user behaviour and product performance data.
• Experience building dashboards, tracking frameworks, and performance reporting.
• Experience working with CMS, localisation platforms, or internal product configuration tools.
• Comfortable managing product copy, translations, language quality, and market-specific product configurations.
• Understanding of user journeys, UX principles, and funnel optimisation.
• Strong ownership mindset and attention to detail.
• Excellent communication and cross-functional collaboration skills.
• Native Russian and strong English communication skills.