Growth Product Manager, Website & Experimentation

About the role

This role involves owning the website growth roadmap, with a focus on improving pipeline, conversion, and overall business growth. The Growth Product Manager will lead experimentation efforts, working closely with Marketing and Engineering teams to develop scalable web experiences. Success in this position means consistently enhancing the website's performance to meet business objectives.

A key part of the work includes building and prioritizing an experimentation backlog, covering areas like messaging, conversion paths, and user journeys. The manager will drive A/B testing initiatives to boost conversion rates and lead quality. This also involves defining requirements for website improvements, CMS workflows, and platform capabilities to support marketing self-service.

The role requires collaboration across various departments, including Marketing, Engineering, Design, and Analytics. The manager will partner with Analytics to establish tracking, reporting, and measurement frameworks, ensuring initiatives deliver measurable outcomes. Balancing growth opportunities with technical investments and engineering capacity through clear prioritization is also critical.

The salary for this role ranges from $92,000 to $149,500 USD.

Skills that matter here

• Growth Product Management: This role centers on applying growth product management principles to website optimization and conversion.
• CRO: The position involves significant work in conversion rate optimization through experimentation and website enhancements.
• A/B testing: Leading and executing A/B testing programs is a core responsibility to improve website performance.
• web analytics: Understanding and utilizing web analytics is necessary for tracking performance, identifying opportunities, and defining measurement frameworks.
• headless CMS: Experience with headless CMS platforms is required for defining website enhancements and managing content workflows.
• digital experience analytics: Familiarity with these tools helps in monitoring website performance and identifying areas for improvement.

Who this role suits

• A person with a background in website optimization and customer acquisition funnels.
• Someone who can translate business goals into clear product requirements and prioritized roadmaps.
• An individual skilled in leading cross-functional collaborations with both technical and non-technical teams.
• A candidate who can balance growth opportunities with technical constraints and engineering capacity.

From the employer

What You'll Do

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
• Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
• Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
• Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
• Define requirements for website enhancements, CMS workflows, and platform capabilities.
• Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
• Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
• Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
• Monitor website performance and identify opportunities to improve speed, usability, and conversion.
• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

What You'll Need to Succeed

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
• Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.
• Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.
• Experience leading A/B testing and experimentation programs.
• Strong cross-functional collaboration skills with technical and non-technical stakeholders.
• Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.
• Familiarity with event tracking, attribution, analytics QA, and performance measurement.
• Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.
• Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.
• Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.