Growth Product Manager, Website & Experimentation

About the role

This role focuses on transforming Superside's website into a primary driver for pipeline generation, conversion, and business expansion. The Growth Product Manager will be responsible for the website's growth roadmap, leading all experimentation efforts. This involves defining requirements for website enhancements and CMS workflows, and ensuring that marketing self-service capabilities are improved through reusable templates and scalable processes.

The position requires close collaboration with Marketing and Engineering teams to develop high-performing landing pages, campaigns, and overall web experiences. A key part of the role is building and prioritizing an experimentation backlog, covering aspects like messaging, conversion paths, and user journeys. Success in this role means consistently driving A/B testing initiatives that enhance conversion rates, improve lead quality, and generate more pipeline.

The Growth Product Manager will also partner with Analytics to set up tracking requirements, event taxonomy, and reporting frameworks. This ensures all initiatives have measurable outcomes. Balancing growth opportunities with technical investments and engineering capacity through clear prioritization is crucial, as is monitoring website performance to identify areas for improvement in speed, usability, and conversion.

The salary for this role ranges from $92,000 to $149,500 USD annually.

Skills that matter here

• Growth Product Management: This role is centered on applying growth product management principles to drive website performance and business growth.
• CRO: The position requires expertise in conversion rate optimization to improve website conversion rates and lead quality.
• A/B testing: A core responsibility is leading A/B testing programs to optimize website elements and user journeys.
• web analytics: The role involves using web analytics to monitor website performance, establish tracking requirements, and measure outcomes.
• headless CMS: Experience with headless CMS platforms is needed to define requirements for website enhancements and improve CMS workflows.
• digital experience analytics: Familiarity with digital experience analytics tools is beneficial for understanding user behavior and identifying optimization opportunities.

Who this role suits

• A person with a strong background in website optimization and customer acquisition funnels.
• Someone who can effectively translate business objectives into product requirements and actionable roadmaps.
• An individual skilled in leading experimentation programs and driving measurable improvements.
• A highly collaborative professional who can work across technical and non-technical teams.

From the employer

What You'll Do

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
• Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
• Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
• Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
• Define requirements for website enhancements, CMS workflows, and platform capabilities.
• Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
• Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
• Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
• Monitor website performance and identify opportunities to improve speed, usability, and conversion.
• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

What You'll Need to Succeed

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
• Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.
• Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.
• Experience leading A/B testing and experimentation programs.
• Strong cross-functional collaboration skills with technical and non-technical stakeholders.
• Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.
• Familiarity with event tracking, attribution, analytics QA, and performance measurement.
• Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.
• Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.
• Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.