Growth Product Manager, Website & Experimentation

About the role

In this position, you will be responsible for managing the website growth roadmap, focusing on enhancing conversion and pipeline generation. You will collaborate closely with Marketing and Engineering teams to create high-performing web experiences that align with business objectives.

Success in this role involves prioritizing and executing a backlog of A/B testing and optimization initiatives that improve website performance and user engagement. You will also define requirements for website enhancements and ensure that all initiatives deliver measurable outcomes.

The salary for this role ranges from $92,000 to $149,500, reflecting the level of experience required.

Skills that matter here

• Growth Product Management: This role requires strong experience in managing product growth strategies.
• CRO: You will lead initiatives aimed at improving conversion rates.
• A/B testing: Conducting A/B tests will be a key part of your responsibilities.
• web analytics: You will use web analytics to track performance and inform decisions.
• headless CMS: Familiarity with headless CMS platforms will be necessary for optimizing website content.
• digital experience analytics: Experience with digital experience tools will enhance your ability to analyze user interactions.

Who this role suits

• You have a strong background in product management with a focus on growth.
• You excel in cross-functional collaboration, working effectively with both technical and non-technical teams.
• You are data-driven, using analytics to guide your decisions and strategies.
• You thrive in environments that require balancing multiple priorities and driving measurable results.

From the employer

What You'll Do

• Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
• Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
• Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
• Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
• Define requirements for website enhancements, CMS workflows, and platform capabilities.
• Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
• Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
• Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
• Monitor website performance and identify opportunities to improve speed, usability, and conversion.
• Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

What You'll Need to Succeed

• 5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
• Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.
• Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.
• Experience leading A/B testing and experimentation programs.
• Strong cross-functional collaboration skills with technical and non-technical stakeholders.
• Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.
• Familiarity with event tracking, attribution, analytics QA, and performance measurement.
• Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.
• Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.
• Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.