Product Growth Hacker (Exchange)

About the role

The Product Growth Hacker will lead the growth strategy for Crypto.com's Exchange App, focusing on go-to-market initiatives and user lifecycle management. This involves working closely with product and strategy teams to define user personas and craft compelling stories that differentiate the platform in a competitive global market. The role requires developing creative positioning and briefing growth teams to execute impactful, localized campaigns.

A key part of this position is managing the go-to-market planning for new feature launches. The Growth Hacker will conceptualize integrated marketing campaigns across various channels, including in-app, email, web, and social media. Collaboration with marketing, growth, and product teams is essential to ensure campaigns are timely, scalable, and data-informed, with careful attention to localization for different regions.

Success in this role involves continuously analyzing market trends and conducting competitive benchmarking to identify opportunities. The Growth Hacker will also gather user insights through interviews and surveys to understand pain points and improve user experience and messaging. These findings will then be fed back to product and growth teams to inform prioritization and positioning, ultimately designing programs that drive user activation, trading volume, and long-term retention.

The annual salary for this full-time, hybrid position ranges from $112,000 to $188,000 USD.

Skills that matter here

• product marketing: This role requires a background in product marketing to develop and execute growth strategies for the Exchange App.
• communication: Strong communication and copywriting skills are needed to simplify complex ideas and create engaging stories for campaigns.
• analytics: An analytical mindset and proficiency in marketing analytics and user research are essential for defining KPIs and reporting on performance.
• collaboration: The role demands a highly collaborative individual who can work cross-functionally with product, marketing, and data teams.
• regulated industries or financial services: Experience in these sectors is beneficial due to the nature of the crypto exchange platform.
• GA4, Tableau, Mixpanel: These tools will be used for performance reporting and iterating on growth strategies with analytics and product teams.

Who this role suits

• You have a proven track record of launching and scaling B2C products, particularly in crypto or finance.
• You thrive in fast-paced environments and possess a bias for action, consistently driving initiatives forward.
• You are adept at simplifying complex concepts and crafting compelling narratives that resonate with diverse user segments.
• You are data-driven, using insights from market trends and user feedback to inform strategic decisions.

From the employer

Responsibilities:

1. Strategy & Positioning

• Partner up with product and strategy teams to own the growth strategy for the Exchange (Advanced) vertical.
• Develop stories and campaigns that differentiate our platform in a competitive global market.
• Partner with data, analytics and product to define user personas (e.g. retail traders, crypto newcomers, high-frequency traders) and map tailored journeys for each.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localised campaigns.
• Work closely with product managers to align on roadmap priorities and customer feedback loops.

2. Launch Execution

• Partner up with the product team to manage the go-to-market planning for feature launches.
• Conceptualise integrated marketing campaigns across in-app, email, web, social, and earned media for UA to execute.
• Partner with marketing, growth and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts: localisation across product messaging, local behaviour and competitive landscape.

3. Customer Insights & Market Intelligence

• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Run user interviews, feedback loops, and surveys to understand pain points and improve UX/messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.

4. Growth & Retention

• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualise promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics and product teams to identify drop-off points and optimize onboarding and reactivation flows.

5. Performance & Reporting

• Work with Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mixpanel: work closely with analytics and product to iterate quickly.

Requirements:

• 7+ years of experience in product marketing: ideally crypto or financial background
• Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
• Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.

Conditions:

• Type: Full-time
• Location: Berlin, Germany
• Team: Growth
• Workplace: hybrid