Product Lead (Strategy + Full Stack — Leading Crypto Comparison Platform)

About the role

This Product Lead role involves end-to-end ownership of the product roadmap for Optimizee Group's comparison platforms, with a focus on CryptoRunner.com. The work includes prioritizing features, writing specifications, and overseeing execution from initial concept to launch. Candidates will be expected to make data-driven decisions using user data, market insights, and analytics to improve traffic, conversion rates, and revenue per visitor.

The position requires hands-on development, working alongside a web developer to build and ship features. This includes improving site architecture, performance, and conversion flows. A key part of the role is establishing and refining engineering workflows, such as development routines, code review, testing, and deployment processes, to ensure multiple developers can contribute safely and efficiently.

As the team scales, this role will involve leading and growing the product team. Responsibilities include managing team members, conducting 1-on-1s and performance reviews, and participating in recruitment efforts. The successful candidate will work directly with the founder on strategy and growth initiatives, with a clear path to becoming Head of Product.

The salary for this position ranges from $48,000 to $90,000 USD, with a competitive compensation package and performance-based bonus.

Skills that matter here

• PHP: This role requires expertise in PHP for building and maintaining the backend of production web applications.
• Laravel: Experience with the Laravel framework is necessary for developing and managing the application's structure.
• JavaScript: Proficiency in JavaScript is essential for hands-on feature development and improving conversion flows.
• MySQL: Strong database skills, particularly with MySQL, are critical for managing and ensuring the accuracy of data for partners.
• AI: The company provides access to AI tools to support the product development process.

Who this role suits

• A person who has independently built, deployed, and maintained production web applications.
• Someone who can demonstrate past projects where they made product decisions, not just executed them.
• An individual who is comfortable driving their own work in a small, remote team and documenting decisions clearly.
• A candidate with a genuine interest in cryptocurrencies, investing, and personal finance.

From the employer

• Own the product roadmap across our platforms — prioritize, spec, and drive execution from idea to launch
• Build and ship features hands-on alongside our web developer, improving site architecture, performance, and conversion flows
• Lead and grow the product team — manage team members, run 1-on-1s and performance reviews, and take part in recruitment as we scale
• Build our engineering workflow — set up development routines, code review, testing and deployment processes so multiple developers can ship safely, with documentation so knowledge is never siloed
• Make data-first decisions — turn user data, market insights, and analytics into actions that move traffic, conversion, and revenue per visitor

• 5+ years of full stack development experience — you can independently build, deploy, and maintain production web applications, and set up the workflows (Git, code review, CI/CD) for your team to do the same
• A track record you can show — live products, sites, or projects you’ve built or led, and the ability to walk us through the decisions behind them
• Strong backend, database, and architecture skills — data accuracy is critical to us, as we track and report statistics to 450+ partners
• Proven product ownership with commercial instincts — you’ve decided what to build, not just built what was decided, and you understand how those decisions translate into revenue
• Independent and async-first — you drive your own work in a small remote team and document decisions clearly in writing
• Genuine interest in cryptocurrencies, investing, and personal finance — and high standards for what a great comparison platform looks like

• Clear path to Head of Product as the team scales
• Work directly with the founder on strategy and growth
• High autonomy, flexible working hours, and strong ownership
• Competitive compensation package + performance-based bonus
• Fully remote role — work from most countries worldwide
• All the AI and tools you need to do your best work
• Home office setup — laptop and required equipment provided
• Annual business trips for team building, networking, and fun (past trips include Dubai, Singapore & Hong Kong)