Growth Product Manager (Mobile)

About the role

This role involves developing and executing a mobile app marketing strategy to increase subscriptions, engagement, and retention for Movavi's video editor. A key part of the work is analyzing marketing metrics, optimizing app performance based on data insights, and setting up analytics tools like AppsFlyer and Firebase. The position requires tracking ad campaign performance and interpreting SKAdNetwork data for iOS.

The Growth Product Manager will run A/B tests on pricing, creatives, and funnels to boost performance, and work closely with the acquisition team to optimize paid campaigns across various platforms. Managing App Store Optimization (ASO) to improve visibility and conversion rates in app stores is also a core responsibility. This includes monitoring competitors and market trends to suggest new growth ideas.

Collaboration is central to this position, as it involves working with product, analytics, design, content, and acquisition teams to deliver marketing initiatives. The initial focus will be on the US market, and the role offers significant autonomy to shape the company’s growth strategy using expertise in analytics, performance marketing, hypothesis testing, and ASO.

The salary for this full-time remote position ranges from $92,000 to $149,500 USD.

Skills that matter here

• mobile marketing: This role will develop and execute comprehensive mobile marketing strategies to grow app subscriptions and engagement.
• data analysis: The position requires strong analytical thinking to work with data, draw conclusions, and make informed decisions about app performance.
• ASO: Candidates need expertise in App Store Optimization to improve app visibility and conversion rates in both the App Store and Google Play.
• performance marketing: This role involves optimizing paid advertising campaigns across various channels and tracking their performance effectively.
• A/B testing: The manager will design and analyze A/B tests on various marketing hypotheses, including pricing and creatives, to enhance performance.
• AppsFlyer: The role requires hands-on experience setting up and using AppsFlyer to evaluate ad campaign performance and track traffic.

Who this role suits

• A person who thrives on using data to drive marketing decisions and optimize app performance.
• Someone with a deep understanding of the iOS platform and the specifics of promoting apps in the US market.
• An individual who enjoys collaborating with diverse cross-functional teams to achieve growth objectives.
• A professional who is comfortable with autonomy and capable of shaping a company's growth strategy from the ground up.

From the employer

What you'll get to do

• Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention
• Analyze key marketing metrics and optimize app performance based on data insights
• Set up and use analytics tools (AppsFlyer, Firebase) to evaluate ad campaign performance, track traffic, and correctly interpret SKAdNetwork data for iOS
• Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses to boost performance
• Work closely with the acquisition team: provide recommendations on optimizing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels – from channel selection to budgeting, targeting, and performance tracking
• Manage ASO (with or without external partners): understand how to improve visibility and conversion rates in the App Store and Google Play
• Collaborate with cross-functional teams – product, analytics, design, content, and acquisition – to deliver marketing initiatives
• Monitor competitors and mobile market trends; suggest new ideas to drive growth and improve key metrics

Requirements

• A solid understanding of the specifics of iOS platforms for promoting apps in the US market
• Strong analytical thinking – ability to work with data, draw conclusions, and make informed decisions
• Hands-on experience with analytics tools: AppsFlyer, Firebase, Google Analytics, and others
• Understanding of SKAdNetwork and iOS features for accurate tracking of marketing performance
• Experience analyzing A/B tests, including applying statistical methods to interpret results and use insights to improve products or marketing strategies
• Experience working with monetization metrics and unit economics – understanding and calculating key metrics (ARPU, CAC, LTV, renewal rate, etc.) and building business models with clear dependencies
• Experience managing paid advertising campaigns
• Strong ASO expertise – optimizing metadata, keywords, and visuals for both the App Store and Google Play
• Solid understanding of UX/UI principles to improve onboarding, boost conversion, and increase user retention

Benefits & Perks

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience