Growth Product Manager (Mobile)

About the role

In this role at Movavi, you will be responsible for developing and executing a mobile marketing strategy aimed at growing subscriptions and improving user retention for the mobile video editor. Your work will involve using analytics tools to track performance and optimize app engagement based on data insights.

You will collaborate closely with cross-functional teams, including acquisition, development, and design, to implement marketing initiatives. The position is highly autonomous, allowing you to shape the company's growth strategy while focusing initially on the US market.

The salary range for this position is between $92,000 and $149,500, reflecting the expertise required for the role.

Skills that matter here

• mobile marketing: This role requires the development of a marketing strategy to enhance app subscriptions and retention.
• data analysis: You will analyze marketing metrics to make informed decisions and optimize app performance.
• ASO: Managing app store optimization is crucial for improving visibility and conversion rates.
• performance marketing: You will optimize paid campaigns across various advertising channels.
• A/B testing: Running A/B tests is essential to validate marketing hypotheses and improve strategies.
• AppsFlyer: Experience with AppsFlyer is necessary for tracking ad campaign performance.

Who this role suits

• Candidates should have a solid understanding of iOS app promotion, particularly in the US market.
• Strong analytical thinkers who can draw conclusions from data will thrive in this role.
• Individuals with hands-on experience in mobile marketing and performance analysis will be well-suited.
• A proactive approach to collaboration with cross-functional teams is important for success.

From the employer

What you'll get to do

• Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention
• Analyze key marketing metrics and optimize app performance based on data insights
• Set up and use analytics tools (AppsFlyer, Firebase) to evaluate ad campaign performance, track traffic, and correctly interpret SKAdNetwork data for iOS
• Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses to boost performance
• Work closely with the acquisition team: provide recommendations on optimizing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels – from channel selection to budgeting, targeting, and performance tracking
• Manage ASO (with or without external partners): understand how to improve visibility and conversion rates in the App Store and Google Play
• Collaborate with cross-functional teams – product, analytics, design, content, and acquisition – to deliver marketing initiatives
• Monitor competitors and mobile market trends; suggest new ideas to drive growth and improve key metrics

Requirements

• A solid understanding of the specifics of iOS platforms for promoting apps in the US market
• Strong analytical thinking – ability to work with data, draw conclusions, and make informed decisions
• Hands-on experience with analytics tools: AppsFlyer, Firebase, Google Analytics, and others
• Understanding of SKAdNetwork and iOS features for accurate tracking of marketing performance
• Experience analyzing A/B tests, including applying statistical methods to interpret results and use insights to improve products or marketing strategies
• Experience working with monetization metrics and unit economics – understanding and calculating key metrics (ARPU, CAC, LTV, renewal rate, etc.) and building business models with clear dependencies
• Experience managing paid advertising campaigns
• Strong ASO expertise – optimizing metadata, keywords, and visuals for both the App Store and Google Play
• Solid understanding of UX/UI principles to improve onboarding, boost conversion, and increase user retention

Benefits & Perks

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience