Growth Product Manager (Mobile)

About the role

This role involves developing and executing a mobile app marketing strategy to increase subscriptions, engagement, and retention for Movavi’s mobile video editor. The work includes analyzing key marketing metrics, optimizing app performance based on data insights, and setting up analytics tools like AppsFlyer and Firebase to track ad campaign performance. The manager will also interpret SKAdNetwork data for iOS and run A/B tests on pricing, creatives, and funnels.

The Growth Product Manager will collaborate closely with various cross-functional teams, including acquisition, development, analytics, content, and design. This collaboration is crucial for delivering effective marketing initiatives and providing recommendations for optimizing paid campaigns across multiple channels. The role also requires managing App Store Optimization (ASO) to improve visibility and conversion rates in app stores.

Success in this position means shaping Movavi’s growth strategy from the ground up, particularly for the US market. The role demands expertise in analytics, performance marketing, and hypothesis testing, alongside a solid understanding of iOS platform specifics for app promotion. The manager will monitor competitor activities and market trends to continuously suggest new ideas for growth and improvement.

The salary for this position ranges from $92,000 to $149,500 USD annually.

Skills that matter here

• mobile marketing: This role requires developing and executing comprehensive mobile app marketing strategies to drive growth and engagement.
• data analysis: The manager will analyze key marketing metrics and use data insights to optimize app performance and make informed decisions.
• ASO: This position involves managing App Store Optimization to enhance app visibility and conversion rates in app stores.
• performance marketing: The role includes tracking ad performance and providing recommendations for optimizing paid campaigns across various channels.
• A/B testing: The manager will run A/B tests on various marketing hypotheses, including pricing and creatives, to boost performance.
• AppsFlyer: This tool will be used to set up and utilize analytics for evaluating ad campaign performance and tracking traffic.

Who this role suits

• A person who thrives on using data to drive decisions and optimize marketing strategies.
• Someone who enjoys working autonomously and can shape a company's growth strategy from its early stages.
• An individual with a strong understanding of the iOS platform and experience in promoting apps in the US market.
• A collaborative professional who can work effectively with diverse cross-functional teams.

From the employer

What you'll get to do

• Develop and execute a mobile app marketing strategy to grow subscriptions, increase engagement, and improve retention
• Analyze key marketing metrics and optimize app performance based on data insights
• Set up and use analytics tools (AppsFlyer, Firebase) to evaluate ad campaign performance, track traffic, and correctly interpret SKAdNetwork data for iOS
• Run A/B tests on pricing, creatives, funnels, and other marketing hypotheses to boost performance
• Work closely with the acquisition team: provide recommendations on optimizing paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other channels – from channel selection to budgeting, targeting, and performance tracking
• Manage ASO (with or without external partners): understand how to improve visibility and conversion rates in the App Store and Google Play
• Collaborate with cross-functional teams – product, analytics, design, content, and acquisition – to deliver marketing initiatives
• Monitor competitors and mobile market trends; suggest new ideas to drive growth and improve key metrics

Requirements

• A solid understanding of the specifics of iOS platforms for promoting apps in the US market
• Strong analytical thinking – ability to work with data, draw conclusions, and make informed decisions
• Hands-on experience with analytics tools: AppsFlyer, Firebase, Google Analytics, and others
• Understanding of SKAdNetwork and iOS features for accurate tracking of marketing performance
• Experience analyzing A/B tests, including applying statistical methods to interpret results and use insights to improve products or marketing strategies
• Experience working with monetization metrics and unit economics – understanding and calculating key metrics (ARPU, CAC, LTV, renewal rate, etc.) and building business models with clear dependencies
• Experience managing paid advertising campaigns
• Strong ASO expertise – optimizing metadata, keywords, and visuals for both the App Store and Google Play
• Solid understanding of UX/UI principles to improve onboarding, boost conversion, and increase user retention

Benefits & Perks

• Confirmed employment from day one
• Remote work from anywhere in the world or at our office
• Flexible work schedule
• Corporate events and team-building activities
• A personalized approach to professional growth and development within the company
• A team of professionals ready to mentor and share their knowledge and experience