Senior Product Designer, Coinbase One

About the role

This Senior Product Designer role centers on the Coinbase One membership product, specifically owning the end-to-end design for the Member Home, engagement surfaces, and retention flows. A key initiative involves redesigning the member home to create a personalized destination for subscribers. The designer will also work on campaign expressions, gamification mechanics, and discovery surfaces to improve benefit attach rates.

The position requires close collaboration with Product Management and Engineering to define the roadmap, scope projects, and deliver features at a fast pace. Success in this role means not only shipping high-quality features but also contributing to the overall design culture through crits and peer reviews. The designer will also partner with Product Creative to ensure visual consistency and impact for the Coinbase One brand.

The ideal candidate will have a background in designing membership, loyalty, or engagement-driven products, demonstrating an ability to work iteratively in undefined areas while maintaining a clear long-term vision. This includes incorporating technical constraints into design decisions and applying systems thinking to create cohesive cross-platform experiences. Responsible use of generative AI for workflow improvements is also a factor.

The annual base salary for this role ranges from $180,370 to $212,200 USD, with total compensation potentially including equity and bonus.

Skills that matter here

• product design: This role requires 5+ years of experience in product design, specifically shipping consumer-facing products across mobile and web.
• membership, loyalty, or engagement-driven products: Experience in designing products related to subscriptions, rewards, or retention is crucial for this role.
• iterative design: The designer must be able to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision.
• collaboration with engineering: Direct collaboration with engineering teams is required to incorporate technical constraints into design decisions.
• systems thinking: The role demands proven systems thinking to create cohesive cross-platform experiences across multiple entry points and surfaces.
• generative AI: The designer is expected to utilize generative AI responsibly to improve workflow efficiency, cost, and quality, with human oversight.

Who this role suits

• Someone who thrives in a fast-paced, intense environment and is driven to push past perceived limits.
• An individual who can navigate ambiguous problem spaces, shipping iteratively while maintaining a clear, long-term product vision.
• A designer who enjoys close collaboration with product and engineering teams, incorporating technical considerations into their work.
• A person who is proactive in contributing to team culture and design quality through reviews and critiques.

From the employer

• Own end-to-end design for CB1 Member Home, engagement surfaces, and retention flows across mobile and web
• Drive the member home redesign, a P0 initiative creating a persistent, personalized destination for CB1 subscribers
• Design campaign expressions (Member Month/Week), gamification mechanics (streaks, challenges), and discovery surfaces that increase benefit attach rates
• Partner with Product Management and Engineering to shape roadmap, scope, and ship high-quality features at velocity
• Collaborate with Product Creative on campaign visual expression, setting the bar for how CB1 looks and feels in key moments
• Contribute to design crits, peer reviews, and team culture as a senior IC

• 5+ years of product design experience shipping consumer-facing products at scale (mobile and web)
• Portfolio demonstrating end-to-end product design from strategy through execution, with clear evidence of UX thinking and visual craft
• Experience designing membership, loyalty, or engagement-driven products (subscriptions, rewards, retention)
• Demonstrated ability to ship iteratively in ambiguous problem spaces while maintaining a cohesive long-term vision
• Experience collaborating directly with engineering teams, incorporating technical constraints into design decisions
• Proven systems thinking across multiple entry points and surfaces, resulting in cohesive cross-platform experiences
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

• Base salary varies by location (see range below).
• Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $180,370 — $212,200 USD
• Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
• Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.
• Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.