Senior Product Marketing Manager

About the role

This role focuses on leading product marketing efforts for Figure's financial products, which leverage blockchain technology. The work involves crafting differentiated messaging for various offerings like mortgages, home equity loans, and crypto-backed products. You will be responsible for defining comprehensive go-to-market plans for new launches and feature releases, ensuring consistent communication across all channels, from web content to social media.

A key aspect of this position is cross-functional collaboration. You will work closely with Product teams to manage release calendars and track success metrics such as activation and engagement. Additionally, you will partner with GTM, Data, and Sales teams to gather insights, create compelling sales enablement materials like case studies and demo scripts, and develop educational content that simplifies complex topics for diverse audiences.

Success in this role means effectively translating intricate financial products into clear, value-driven narratives that resonate with homeowners, financial advisors, and institutional investors. You will also conduct ongoing market and competitive analysis to inform product strategy and strengthen Figure's market position, contributing to the growth and adoption of their innovative financial solutions.

The total cash compensation for this role, including base salary and quarterly bonus, ranges from $187,500 to $222,500 annually.

Skills that matter here

• product marketing: This role requires significant experience in product marketing, specifically in developing messaging, go-to-market plans, and sales enablement for financial products.
• project management: The ability to manage multiple priorities, timelines, and stakeholders is essential for leading product launches and cross-functional initiatives.
• storytelling and communication: Exceptional skills in translating complex product features into clear, compelling narratives are crucial for engaging diverse audiences.
• market research: This role involves conducting market research, customer interviews, and competitive analysis to inform positioning and roadmap decisions.
• fintech, financial services, or regulated industry experience: Previous experience in these sectors is necessary due to the nature of Figure's products and the need to collaborate with legal and compliance teams.
• modern marketing tools, analytics platforms, and data-driven decision-making: Comfort with these tools and approaches is expected for tracking success metrics and guiding marketing strategies.

Who this role suits

• This person thrives in environments where they can translate complex financial and technological concepts into clear, understandable messages.
• They are adept at managing multiple projects simultaneously and collaborating with various internal and external stakeholders.
• A suitable candidate is comfortable with ambiguity and change, able to adapt quickly in a fast-paced, evolving industry.
• They possess a strong analytical mindset, using market research and data to inform strategic decisions and product positioning.

From the employer

What You’ll Do

• Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio, including mortgage, HELOC, and crypto-backed offerings
• Create tailored messaging frameworks for diverse audiences such as homeowners, mortgage partners, financial advisors, and institutional investors
• Ensure consistency and alignment of messaging across all channels and materials, including web content, sales collateral, partner portals, PR, investor decks, and social media
• Define and execute comprehensive go-to-market plans for new product launches and feature releases across HELOC, mortgage, and crypto product lines
• Lead cross-functional launch execution, including enablement decks, one-pagers, FAQs, demos, landing pages, and release notes
• Collaborate with Product to manage a transparent release calendar and track success metrics such as activation, adoption, and engagement
• Develop educational and thought leadership content that simplifies complex topics and highlights customer value, such as rate advantages, speed, and blockchain efficiency
• Create compelling partner and sales enablement materials, including case studies, sales decks, onboarding playbooks, demo scripts, ROI calculators, and talk tracks
• Collaborate with partners such as IMBs, credit unions, and fintechs to author success stories and drive new business opportunities
• Conduct ongoing market and competitive analysis to identify positioning opportunities, inform roadmap decisions, and strengthen Figure’s product differentiation
• Work closely with GTM, Product, and Data teams to collect insights from customer segments and market behavior to guide product and marketing strategies

What We Look For

• 6+ years of product marketing experience with proven success in both B2B and direct-to-consumer environments
• Experience in fintech, financial services, or another regulated industry that requires collaboration with Legal and Compliance teams
• Demonstrated ability to build, lead, or scale a product marketing function within a high-growth company
• Strong project management skills and comfort managing multiple priorities, timelines, and stakeholders (experience with Notion is a plus)
• Exceptional storytelling and communication skills with the ability to translate complex product features into clear, compelling narratives
• Experience conducting market research, customer interviews, and competitive analysis
• Comfort working in a fast-paced, evolving environment with ambiguity and change
• Familiarity with modern marketing tools, analytics platforms, and data-driven decision-making

Compensation

• Total cash compensation range is inclusive of base salary and quarterly bonus: $187,500-$222,500/yr
• Company equity in the form of RSUs

Benefits

• Comprehensive medical, dental, and vision coverage, with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care FSA, 401(k), and commuter benefits
• Employer-paid life and disability insurance
• 11 observed holidays and PTO plan
• Up to 12 weeks of paid family leave
• Continuing education reimbursement