Role in brief
Alpaca, a US-based broker-dealer, is seeking a Technical Content Marketing Manager to lead content strategy for their Trading API. This role involves creating educational and product-focused content for developers and traders, collaborating with internal teams, and driving content discoverability. Candidates with experience in fintech, APIs, or developer tools, strong writing skills, and comfort with code examples should apply.
About the role
This role focuses on developing and executing the technical content strategy for Alpaca's Trading API and related offerings. The work involves creating a range of educational and product-driven content, identifying new content opportunities based on user needs, and collaborating with internal stakeholders to produce user-facing materials. A key aspect of the position is supporting go-to-market initiatives with launch messaging and content assets.
Success in this position means increasing awareness and adoption of Alpaca's Trading API. This is achieved by creating engaging content for a technical audience of developers and traders, ensuring content is discoverable through SEO, and regularly refreshing existing materials. The role requires a candidate who can translate complex technical information into clear, accessible content.
The person in this role will work within Alpaca, a company that provides brokerage infrastructure and APIs for various financial instruments. The company emphasizes a developer-friendly API and serves financial institutions globally. This position is remote and requires cross-functional collaboration with different internal leaders to align content efforts with broader business and growth objectives.
The annual salary for this position ranges from $98,000 to $162,000.
Skills that matter here
- Python: Experience with Python coding or comfort reading Python code examples is relevant for understanding and creating technical content for developers.
- GitHub: Familiarity with GitHub suggests an understanding of developer tools and workflows, which is beneficial when creating content for a technical audience.
Who this role suits
- Someone with a background in content marketing who has specifically worked with software, APIs, or fintech products.
- A person who possesses strong writing and editing skills, capable of producing clear and engaging technical content.
- An individual comfortable working in a fast-paced environment and collaborating across different internal teams.
- A candidate who has experience with algorithmic trading, developer tools, or other technical products, and is comfortable with code examples.
From the employer
- Own technical content strategy for Alpaca’s Trading API and related products.
- Write and edit educational and product-driven content.
- Identify content opportunities based on user needs and growth goals.
- Collaborate with internal leaders to create user-facing content.
- Support GTM efforts with launch messaging and content assets.
- Improve discoverability and adoption through SEO and content refreshes.
- 3–5 years of experience in content marketing or a related role.
- Strong writing and editing skills.
- Experience creating content for software, APIs, or fintech products.
- Ability to work cross-functionally.
- Comfortable in a fast-paced environment.
- Experience with algorithmic trading, developer tools, or technical products.
- Hands-on coding experience or comfort reading code examples.
- Competitive Salary & Stock Options.
- Health Benefits.
- New Hire Home-Office Setup: One-time USD $500.
- Monthly Stipend: USD $150 per month via a Brex Card.
Questions about this role
What is the remote work policy for this position?
This is a remote position for candidates located in North America.
What level of experience is required for this role?
Candidates should have 3-5 years of experience in content marketing or a similar role.
How does Alpaca support remote employees?
Alpaca provides a one-time USD $500 stipend for home-office setup and a monthly USD $150 stipend via a Brex Card.