User Growth Lead - Latam

About the role

In this role, you will lead user growth initiatives tailored to the LatAM market, focusing on customer acquisition, retention, and engagement strategies for Binance's BigPay platform. You will develop frameworks that leverage product-led growth and ecosystem partnerships to drive success.

Collaboration is key, as you will work closely with Product, Marketing, and Data teams to align growth strategies and ensure effective campaign execution. You will also organize user growth campaigns and events, utilizing data insights to optimize performance and establish growth KPIs.

The salary range for this role is between $82,000 and $138,000, reflecting the seniority and responsibilities involved.

Who this role suits

• A person with over five years of experience in user growth or marketing roles.
• Someone who possesses a strong understanding of fintech and crypto payment ecosystems.
• An analytical thinker who uses data to inform decisions and drive growth.
• A collaborative individual who enjoys working across teams and exploring innovative growth opportunities.

From the employer

User Growth Strategy

• Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets.
• Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems.
• Identify new growth opportunities, untapped user personas, and emerging market trends.
• Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition.

Product & Marketing Collaboration

• Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution.
• Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized.
• Drive cross-functional growth initiatives across multiple stakeholders and regional teams.

Campaigns & Events

• Organize and execute user growth campaigns, online/offline events, and ecosystem activations.
• Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption.
• Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks).
• Create innovative acquisition channels and community-driven engagement programs.

Data-Driven Growth Execution

• Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics.
• Use data insights, experimentation, and growth analytics to optimize campaign performance.
• Establish reporting frameworks and continuously improve growth funnels through testing and iteration.

Ecosystem & Market Expansion

• Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems.
• Explore strategic partnerships and platform collaborations to accelerate user growth.
• Help define regional growth playbooks that can scale globally.

• 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
• Strong understanding of user growth concepts, lifecycle management, and acquisition channels.
• Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems.
• Proven experience launching and scaling growth campaigns with measurable business outcomes.
• Strong analytical mindset with experience using data to drive decision-making.
• Ability to work cross-functionally across Product, Marketing, Operations, and Business teams.
• Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments.
• Experience in LatAM markets is highly preferred.
• Excellent project management and execution capabilities.
• Experience in platform ecosystem growth or e-commerce growth strategies.
• Familiarity with referral systems, partnership-led growth, and community-driven acquisition.
• Experience working in high-growth startups or fintech environments.
• Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).