Web3 Social Media Manager

About the role

This position focuses on leading social media strategy for various clients within the crypto and emerging tech sectors. The work involves crafting and implementing platform-specific strategies tailored to each client's unique brand, audience, and objectives. A core responsibility is producing clear and context-aware social content, ranging from announcements and threads to explainers and technical summaries, ensuring consistent messaging and brand alignment across all platforms.

The role requires maintaining a current understanding of the crypto and emerging tech landscape, tracking narratives, market shifts, and competitive activities. Daily operations include scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence. The manager will collaborate with PR, Content, and Growth teams to integrate social efforts with broader campaigns and product timelines, using analytics to refine strategies and measure effectiveness.

Success in this role means effectively driving brand clarity and engagement for multiple clients by developing and executing impactful social strategies. This includes planning and running social-native activations like Spaces and AMAs, and demonstrating competence in creating lightweight multimedia content. The ideal candidate will thrive in a fast-paced agency environment, managing multiple clients and consistently meeting deadlines while working cross-functionally.

The annual salary for this role ranges from $80,000 to $110,000.

Skills that matter here

• copywriting: This role demands adaptable copywriting skills to create various content formats, including announcements, threads, explainers, and long-form summaries.
• web3/crypto: A deep passion for web3/crypto and active engagement in on-chain communities is essential for understanding the landscape and narratives.
• analytics: The manager will use analytics and platform data to assess social health, identify opportunities, refine strategy, and measure content efficacy.
• multimedia creation: Competence in lightweight multimedia creation, such as graphics, templates, short-form video, or AI tools, is required to enhance social content.
• organizational skills: Strong organizational skills are necessary for managing multiple clients, maintaining a consistent publishing cadence, and meeting deadlines in an agency setting.
• cross-functional collaboration: The role involves working comfortably with PR, Content, Creative, Growth, and internal client teams to align social efforts with broader initiatives.

Who this role suits

• A person with at least three years of experience managing brand social accounts, ideally within the crypto, AI, or emerging tech sectors.
• Someone who is deeply passionate about web3/crypto and actively participates in on-chain communities, understanding how narratives evolve across platforms.
• An individual who can break down complex technical topics into simple, platform-native content and is familiar with internet culture without relying on gimmicks.
• A solutions-driven professional who operates well in a fast-paced agency environment, capable of managing multiple clients and consistently meeting deadlines.

From the employer

• Develop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectives.
• Write clear, concise, and context-aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
• Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
• Own daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence.
• Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
• Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
• Plan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.
• Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries.
• A deep passion for web3/crypto and active engagement in on-chain communities.
• Ability to assess a brand’s social health using audits, competitor mapping, and data.
• Clear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communities.
• Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
• Familiarity with internet culture and the ability to use it without relying on gimmicks.
• Competence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools).
• Ability to break down complex technical topics into simple, platform-native content.
• Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
• Comfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams.
• Operates well in a fast-paced, agency environment with a solutions-driven environment.

• Competitive Salary
• 401k (US Only)
• Health Insurance (US Only)
• Remote Work Environment
• Flexible PTO
• Parental Leave