Role in brief
Serotonin, a go-to-market firm for transformative technologies, is hiring a Web3 Social Media Manager. This role involves developing and executing social strategies for various crypto and tech clients, creating platform-specific content, and driving engagement. It suits someone with experience managing brand social accounts in web3, strong copywriting skills, and a deep understanding of crypto narratives and communities.
About the role
This position focuses on leading social media strategy for multiple clients within the crypto and emerging tech sectors. The manager will be responsible for creating and implementing platform-specific content, ensuring it aligns with each client's brand and objectives. Daily tasks include scheduling, posting, engaging with communities, and tracking industry trends to inform strategy.
Success in this role means consistently delivering clear, engaging social content that drives brand clarity and engagement for clients. The manager will need to use analytics to refine strategies and measure impact, while also planning and executing social-native activations like AMAs and giveaways. Collaboration with PR, Content, and Growth teams is essential to ensure social efforts support broader campaigns and product timelines.
The ideal candidate will thrive in a fast-paced agency environment, managing multiple client accounts while maintaining a consistent publishing cadence and hitting deadlines. This involves a solutions-driven approach and comfort working cross-functionally with various internal and client teams to ensure all content maintains consistent messaging and brand alignment across platforms.
The salary for this position ranges from $80,000 to $110,000 annually.
Skills that matter here
- copywriting: The role requires creating clear, concise, and context-aware social content across various formats like announcements, threads, and explainers.
- web3/crypto: A deep passion for web3 and active engagement in on-chain communities are necessary to understand narratives and create relevant content.
- analytics: Using platform data and analytics is crucial for identifying opportunities, refining social strategies, and measuring content efficacy.
- social media platforms: Understanding how narratives move through platforms like X, LinkedIn, and Farcaster is key to effective strategy and content distribution.
- multimedia creation: Competence in creating lightweight multimedia, including graphics, templates, short videos, or using AI tools, supports content diversity.
- organizational skills: Strong organizational skills are essential for managing multiple clients, maintaining publishing consistency, and meeting deadlines.
Who this role suits
- You have experience managing brand social accounts, specifically within crypto, AI, or emerging tech.
- You are deeply passionate about web3 and actively participate in on-chain communities.
- You can adapt your writing style to create various types of social content, from technical explainers to news reactions.
- You are comfortable assessing social health using data and competitor mapping, and can operate effectively in a fast-paced agency setting.
From the employer
- Develop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectives.
- Write clear, concise, and context-aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
- Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
- Own daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence.
- Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
- Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
- Plan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.
- Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.
- 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
- Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries.
- A deep passion for web3/crypto and active engagement in on-chain communities.
- Ability to assess a brand’s social health using audits, competitor mapping, and data.
- Clear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communities.
- Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
- Familiarity with internet culture and the ability to use it without relying on gimmicks.
- Competence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools).
- Ability to break down complex technical topics into simple, platform-native content.
- Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
- Comfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams.
- Operates well in a fast-paced, agency environment with a solutions-driven environment.
- Competitive Salary
- 401k (US Only)
- Health Insurance (US Only)
- Remote Work Environment
- Flexible PTO
- Parental Leave
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, and the company offers a remote work environment.
What level of experience is required for this position?
Candidates should have 3 or more years of experience running brand social accounts, ideally in the crypto, AI, or emerging tech sectors.
What skills are important for this role?
Key skills include adaptable copywriting, a deep understanding of web3/crypto, strong organizational abilities, and familiarity with social media analytics and various platforms.