Web3 Social Media Manager

About the role

This role focuses on leading social media strategy and execution for multiple clients within the crypto and emerging tech industries. The manager will be responsible for crafting platform-specific content, maintaining a consistent publishing schedule, and engaging with online communities. Success in this position means effectively translating client objectives into engaging social narratives and ensuring brand messaging is consistent across all channels.

The manager will collaborate with internal PR, Content, and Growth teams to align social activities with broader marketing campaigns and product timelines. Daily responsibilities include scheduling posts, real-time engagement, and tracking industry narratives. This position requires a proactive approach to understanding market shifts and competitor activities to inform strategic adjustments.

A key aspect of this role involves using analytics to refine social strategies and measure campaign effectiveness. The manager will also plan and execute social-native activations like AMAs and giveaways. This position is suited for someone who can manage multiple client accounts in a fast-paced agency setting, demonstrating strong organizational skills and a solutions-driven mindset.

The annual salary for this position ranges from $82,000 to $138,000.

Skills that matter here

• copywriting: This role requires adapting writing styles for various social media formats, from announcements to technical explainers, across different client tones.
• web3/crypto: A deep understanding and active engagement in on-chain communities are essential for tracking narratives and creating relevant content.
• analytics: The manager will use platform data to assess social health, identify opportunities, and measure the effectiveness of strategies.
• X, LinkedIn, Farcaster: Familiarity with how narratives spread on these platforms and on-chain communities is crucial for strategic content distribution.
• multimedia creation: Competence in creating lightweight graphics, templates, short-form videos, or using AI tools is needed for diverse content formats.
• organizational skills: Managing multiple clients, maintaining consistent publishing cadences, and meeting deadlines are critical for this role.

Who this role suits

• A person who is deeply passionate about web3 and actively participates in on-chain communities.
• Someone who can adapt their communication style to different brand tones and technical complexities.
• An individual who thrives in a fast-paced agency environment, managing multiple projects simultaneously.
• A candidate who uses data to inform decisions and continuously refine social media strategies.

From the employer

• Develop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectives.
• Write clear, concise, and context-aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
• Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
• Own daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence.
• Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
• Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
• Plan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.
• Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries.
• A deep passion for web3/crypto and active engagement in on-chain communities.
• Ability to assess a brand’s social health using audits, competitor mapping, and data.
• Clear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communities.
• Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
• Familiarity with internet culture and the ability to use it without relying on gimmicks.
• Competence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools).
• Ability to break down complex technical topics into simple, platform-native content.
• Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
• Comfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams.
• Operates well in a fast-paced, agency environment with a solutions-driven environment.

• Competitive Salary
• 401k (US Only)
• Health Insurance (US Only)
• Remote Work Environment
• Flexible PTO
• Parental Leave