Web3 Social Media Manager

About the role

This role focuses on developing and executing social media strategies for various clients within the crypto and emerging tech sectors. The Social Media Manager will be responsible for creating engaging content across different platforms, ensuring it aligns with each client's brand and objectives. This includes writing announcements, explainers, and technical content, while maintaining a consistent publishing schedule and engaging with online communities.

The position requires an active understanding of the crypto and emerging tech landscape, including tracking narratives and competitor activities. Daily tasks involve scheduling posts, real-time engagement, and collaborating with PR, Content, and Growth teams to integrate social media efforts with broader marketing campaigns. Success in this role means effectively using analytics to refine strategies and measure the impact of social media initiatives.

The ideal candidate will thrive in a fast-paced agency environment, managing multiple client accounts and consistently meeting deadlines. This involves planning and executing multi-week social pipelines, organizing social-native activations like AMAs, and ensuring all content maintains consistent messaging and tone across platforms. The ability to break down complex technical topics into accessible content is key.

The salary for this role ranges from $82,000 to $138,000 annually.

Skills that matter here

• copywriting: This role requires adapting writing styles for various formats, including announcements, threads, and long-form summaries, to suit different platforms and client needs.
• analytics: The manager will use platform data and analytics to assess brand social health, identify opportunities, and refine social media strategies for clients.
• web3/crypto: A deep passion for and active engagement in on-chain communities are essential for understanding the landscape and creating relevant content for clients in this space.
• X, LinkedIn, Farcaster: The role demands a clear understanding of how narratives spread across these specific platforms and on-chain communities to effectively strategize content distribution.
• multimedia creation: Competence in creating lightweight multimedia like graphics, templates, or short-form video is needed to produce engaging content.
• organizational skills: Strong organizational skills are necessary to manage multiple clients, maintain a consistent publishing cadence, and meet deadlines in an agency setting.

Who this role suits

• Someone with at least three years of experience managing social media for brands, ideally within the crypto, AI, or emerging tech sectors.
• A person who is deeply passionate about Web3 and actively participates in on-chain communities.
• An individual who can adapt their writing style to create clear, concise, and context-aware content for various social platforms and client needs.
• A candidate who is comfortable working cross-functionally and can operate effectively in a fast-paced, solutions-driven agency environment.

From the employer

• Develop and execute platform-specific social strategies aligned to each client’s positioning, audience, and objectives.
• Write clear, concise, and context-aware social content across formats and tones – announcements, threads, explainers, news reactions, and technical content.
• Maintain an active understanding of the crypto and emerging tech landscape, tracking narratives, shifts, competitors, and opportunities.
• Own daily social operations: scheduling, posting, real-time engagement, and maintaining a consistent publishing cadence.
• Collaborate with PR, Content, and Growth teams to ensure social is aligned with larger campaigns and product timelines.
• Use analytics and platform data to identify opportunities, refine strategy, and measure efficacy.
• Plan and run social-native activations such as Spaces, AMAs, giveaways, and other campaign formats.
• Ensure all content maintains consistent messaging, tone, and brand alignment across platforms.

• 3+ years running brand social accounts, ideally in crypto, AI, or emerging tech.
• Strong, adaptable copywriting across formats: announcements, threads, explainers, reactions, long-form summaries.
• A deep passion for web3/crypto and active engagement in on-chain communities.
• Ability to assess a brand’s social health using audits, competitor mapping, and data.
• Clear understanding of how narratives move through X, LinkedIn, Farcaster, and onchain communities.
• Experience planning and executing multi-week social pipelines tied to product, PR, or marketing roadmaps.
• Familiarity with internet culture and the ability to use it without relying on gimmicks.
• Competence in lightweight multimedia creation (graphics, templates, short-form video, or AI tools).
• Ability to break down complex technical topics into simple, platform-native content.
• Strong organizational skills: managing multiple clients, maintaining consistent cadence, and hitting deadlines.
• Comfortable working cross-functionally with PR, Content, Creative, Growth, and internal client teams.
• Operates well in a fast-paced, agency environment with a solutions-driven environment.

• Competitive Salary
• 401k (US Only)
• Health Insurance (US Only)
• Remote Work Environment
• Flexible PTO
• Parental Leave