Role in brief
Sweatcoin is a health and fitness app seeking a part-time Ad Operations Consultant to enhance ad monetization and user experience. This role is suited for someone with a strong background in mobile ad operations and analytical skills.
About the role
In this role, you will lead the ad monetization strategies for Sweatcoin, a leading health app with over 200 million downloads. You will be responsible for negotiating with ad networks, optimizing revenue metrics, and analyzing user engagement to improve ad performance.
You will collaborate with product teams to balance ad monetization with user experience, ensuring that revenue growth does not compromise engagement. Success in this position involves analyzing trends and mentoring internal teams on best practices in ad operations.
The salary range for this role is between $92,000 and $149,500, depending on experience.
Skills that matter here
- Unity LevelPlay: You will utilize Unity LevelPlay as part of your ad mediation strategy.
- AppLovin MAX: AppLovin MAX will be critical for optimizing ad revenue and performance.
- Google AdMob: Google AdMob will be used to enhance ad monetization efforts.
- Excel: Excel will be essential for analyzing revenue metrics and conducting audits.
- SQL: You will use SQL for data analysis and reporting on ad performance.
- Looker: Looker will help in visualizing and interpreting ad revenue data.
Who this role suits
- A candidate with a strong analytical mindset who enjoys working with data.
- Someone with a proven track record in mobile ad operations, particularly in games or consumer apps.
- A person who is proactive in identifying trends and optimizing strategies.
- An individual who is comfortable mentoring teams and sharing best practices.
From the employer
- Act as dedicated point-person for ad networks: negotiations, SDK rollouts, priority deals
- Analyze weekly revenue metrics and recommend optimisation experiments (waterfalls, bidding, etc.)
- Scout and pilot new networks (offer walls, niche RTB)
- Work with product teams to understand and optimise ad monetisation tradeoffs vs. other revenue (subscription, IAP) and user experience (engagement, retention)
- Conduct regular audits of fill rates, completion rates, and eCPMs, and proactively escalate and respond to negative trends
- Improve eCPMs by learning more about our users
- Mentor in-house product, design, and engineering teams on best practices, tooling, and vendor management
- Proven (ideally 3+ years) track record in mobile ad-ops for games and/or consumer apps with significant programmatic ad revenue and DAU
- Deep understanding of mediation platforms (Unity LevelPlay, AppLovin MAX, and Google AdMob)
- Strong analytical toolkit (Excel, SQL, Looker)
- Up-to-date on privacy regs (GDPR, ATT)
- A network of contacts at ad networks and programmatic partners
Questions about this role
What is the remote policy?
This position is remote.
What level of seniority is required?
This role is classified as middle seniority.
How do I apply?
Candidates can apply through the Sweatcoin website.