Role in brief
Sweatcoin, a health and fitness app with a large user base, is seeking a part-time Ad Operations Consultant. This role involves managing ad monetization strategy, optimizing revenue, and collaborating with product teams. It is suitable for someone with a background in mobile ad operations and strong analytical skills.
About the role
This role focuses on leading the ad monetization strategy for a widely used health and fitness application. The consultant will be responsible for managing relationships with ad networks, including negotiations and SDK implementations, and identifying new network opportunities. A key part of the work involves analyzing revenue metrics and proposing experiments to optimize ad performance.
The consultant will work closely with product teams to balance ad monetization with other revenue streams like subscriptions and in-app purchases, as well as user experience factors such as engagement and retention. This involves understanding the trade-offs and finding solutions that support both business goals and user satisfaction. Regular audits of ad performance indicators like fill rates and eCPMs are also required.
Success in this position means driving revenue growth through effective ad operations while maintaining a positive user experience. The consultant will be expected to improve eCPMs by gaining insights into user behavior and to mentor internal product, design, and engineering teams on best practices in ad monetization, tooling, and vendor management.
The annual salary for this part-time position ranges from $92,000 to $149,500.
Skills that matter here
- Unity LevelPlay: This mediation platform is essential for managing ad delivery and optimization within the app.
- AppLovin MAX: Experience with this platform is required for handling ad mediation and programmatic ad revenue.
- Google AdMob: This platform is a core component for ad operations, requiring a deep understanding for effective management.
- Excel: This tool is used for analyzing weekly revenue metrics and conducting ad performance audits.
- SQL: This skill is part of the analytical toolkit needed to understand and optimize ad monetization.
- Looker: This platform is used for data analysis to inform optimization experiments and performance tracking.
Who this role suits
- Someone with a proven track record in mobile ad operations for consumer apps or games.
- An individual who understands the nuances of balancing ad revenue with user experience.
- A person who is comfortable analyzing data to identify trends and propose optimization strategies.
- A professional who can build and maintain relationships with ad networks and programmatic partners.
From the employer
- Act as dedicated point-person for ad networks: negotiations, SDK rollouts, priority deals
- Analyze weekly revenue metrics and recommend optimisation experiments (waterfalls, bidding, etc.)
- Scout and pilot new networks (offer walls, niche RTB)
- Work with product teams to understand and optimise ad monetisation tradeoffs vs. other revenue (subscription, IAP) and user experience (engagement, retention)
- Conduct regular audits of fill rates, completion rates, and eCPMs, and proactively escalate and respond to negative trends
- Improve eCPMs by learning more about our users
- Mentor in-house product, design, and engineering teams on best practices, tooling, and vendor management
- Proven (ideally 3+ years) track record in mobile ad-ops for games and/or consumer apps with significant programmatic ad revenue and DAU
- Deep understanding of mediation platforms (Unity LevelPlay, AppLovin MAX, and Google AdMob)
- Strong analytical toolkit (Excel, SQL, Looker)
- Up-to-date on privacy regs (GDPR, ATT)
- A network of contacts at ad networks and programmatic partners
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What is the seniority level of this position?
This is a middle-seniority role.
What are the core skills required for this role?
Key skills include proficiency with Unity LevelPlay, AppLovin MAX, Google AdMob, Excel, SQL, and Looker, along with a strong understanding of mobile ad-ops.