Campaign Content Writer

About the role

This role focuses on adapting global marketing strategies for the EMEA market, ensuring content is culturally and linguistically appropriate. The writer will be responsible for deploying and managing multi-channel campaigns, including email sequences, landing page copy, and paid advertisements, using AI tools for research and tailoring content for the region. Success in this position means delivering campaigns that resonate with the EMEA audience and achieve performance targets.

A core part of the work involves creating compelling narratives and assets for demand generation campaigns. This includes writing various forms of copy, from email sequences to webinar scripts. The writer will also track and analyze key performance indicators (KPIs) such as MQLs, SQLs, and CTRs, using these metrics to refine and improve subsequent campaigns for better conversions. The ability to A/B test messaging and subject lines is crucial for identifying effective communication strategies.

The position requires a versatile writing style, balancing data-driven performance copy with creative approaches. The writer will support global communication projects specifically aimed at the EMEA region, ensuring brand consistency while optimizing for SEO/AIO and user engagement. This involves understanding the complexities of the EMEA market's go-to-market requirements and managing multiple initiatives with global stakeholders.

The listed salary range for this full-time remote position is $57,500 to $97,750 USD.

Skills that matter here

• Marketing Automation: Proficiency with marketing automation platforms like Marketo is beneficial for deploying and managing multi-channel campaigns.
• Salesforce: Experience with Salesforce is an advantage for managing customer relationships and tracking campaign effectiveness.
• AI tools: AI tools are used for researching, tailoring, and creating content for EMEA market campaigns.

Who this role suits

• A native-level English writer who can pivot between creative and data-driven writing styles.
• Someone with strong project management skills, capable of managing multiple initiatives and global stakeholders.
• An individual with a minimum of 3-5 years of experience in content writing, preferably within a fast-paced environment.
• A self-motivated professional who understands the nuances of the broad and diverse EMEA market.

From the employer

• Take global campaign frameworks and "EMEA-ize" them to ensure they are culturally and linguistically relevant across the region while ensuring all stakeholders are aligned for on-time launches.
• Deploy and manage end to end multi-channel campaigns (Email, Web, Social, Paid) leveraging AI tools, to research and tailor for the EMEA market.
• Create the assets and narrative for demand gen campaigns, this includes writing email sequences, high-converting landing page copy, and paid campaigns via various channels (e.g LinkedIn ads, and webinar scripts).
• Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline). You don't just report numbers; you use them to tweak the next campaign for better performance and conversions.
• Write and A/B test various subject lines and messaging angles to identify what resonates best with our personas and ensure all campaigns maintain a consistent brand voice while optimizing for SEO/AIO and user engagement.
• Support global communication projects targeted for the EMEA region.

• Demonstrate a versatile writing style, with the ability to pivot between data-driven performance copy and creative.
• A native-level English writer (must) who understands the nuances of professional communication, but also thinks in terms of conversion funnels and lead flow.
• A minimum of 3-5 years of experience in a similar role, preferably within a fast-paced, high-growth environment.
• Strong project management abilities, attention to detail and ability to prioritize, with experience managing multiple initiatives with stakeholders globally.
• Proficiency with Marketing Automation (e.g Marketo) and Salesforce is advantageous.
• Experience working within the broad, diverse EMEA market and understanding the complexity of its GTM requirements.
• An independent, self-motivated work ethic and availability that caters to our global teams.
• Experience using AI tools to conduct research, insights and content creation.