Campaign Content Writer

About the role

This role focuses on adapting global marketing campaigns for the European, Middle Eastern, and African (EMEA) markets. The writer will take existing campaign frameworks and tailor them culturally and linguistically, ensuring all regional stakeholders are aligned for timely launches. This involves crafting compelling narratives and assets, including email sequences, landing page copy, and paid ad content for platforms like LinkedIn.

A key part of the job is deploying and managing these multi-channel campaigns across email, web, social media, and paid channels. The successful candidate will leverage AI tools for research and content creation, and will be responsible for tracking key performance indicators such as MQLs, SQLs, and CTRs. The goal is to use this data to continuously refine campaigns for improved conversions and performance.

Success in this position means consistently producing high-converting content that resonates with EMEA audiences, maintaining a consistent brand voice, and optimizing for SEO/AIO and user engagement. The writer will also conduct A/B testing on subject lines and messaging to identify effective approaches, and support broader global communication projects specifically targeting the EMEA region.

The listed salary range for this position is $57,500 to $97,750 USD.

Skills that matter here

• Marketing Automation: Proficiency with platforms like Marketo is advantageous for deploying and managing multi-channel campaigns.
• Salesforce: Experience with Salesforce is beneficial for managing customer relationships and tracking campaign effectiveness.
• AI tools: These tools will be used for research, generating insights, and assisting with content creation for campaigns.
• Project management: Strong abilities are needed to manage multiple initiatives and stakeholders across different regions.
• SEO/AIO: The role requires optimizing campaign content for search engines and AI to improve visibility and engagement.
• A/B test: This technique will be used to refine subject lines and messaging for better audience resonance and conversion.

Who this role suits

• A native English speaker who can write both data-driven performance copy and creative content.
• Someone with a minimum of 3-5 years in a similar role, ideally within a fast-paced, high-growth environment.
• An individual who understands the complexities of the diverse EMEA market and its go-to-market requirements.
• A self-motivated professional with strong project management skills, able to prioritize and manage global stakeholders.

From the employer

• Take global campaign frameworks and "EMEA-ize" them to ensure they are culturally and linguistically relevant across the region while ensuring all stakeholders are aligned for on-time launches.
• Deploy and manage end to end multi-channel campaigns (Email, Web, Social, Paid) leveraging AI tools, to research and tailor for the EMEA market.
• Create the assets and narrative for demand gen campaigns, this includes writing email sequences, high-converting landing page copy, and paid campaigns via various channels (e.g LinkedIn ads, and webinar scripts).
• Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline). You don't just report numbers; you use them to tweak the next campaign for better performance and conversions.
• Write and A/B test various subject lines and messaging angles to identify what resonates best with our personas and ensure all campaigns maintain a consistent brand voice while optimizing for SEO/AIO and user engagement.
• Support global communication projects targeted for the EMEA region.

• Demonstrate a versatile writing style, with the ability to pivot between data-driven performance copy and creative.
• A native-level English writer (must) who understands the nuances of professional communication, but also thinks in terms of conversion funnels and lead flow.
• A minimum of 3-5 years of experience in a similar role, preferably within a fast-paced, high-growth environment.
• Strong project management abilities, attention to detail and ability to prioritize, with experience managing multiple initiatives with stakeholders globally.
• Proficiency with Marketing Automation (e.g Marketo) and Salesforce is advantageous.
• Experience working within the broad, diverse EMEA market and understanding the complexity of its GTM requirements.
• An independent, self-motivated work ethic and availability that caters to our global teams.
• Experience using AI tools to conduct research, insights and content creation.