Campaign Content Writer

Remote $58k–$98k middle English NATIVE 2 months ago full-time quality 9/10
Marketing AutomationSalesforceAI tools
  • Take global campaign frameworks and "EMEA-ize" them to ensure they are culturally and linguistically relevant across the region while ensuring all stakeholders are aligned for on-time launches.
  • Deploy and manage end to end multi-channel campaigns (Email, Web, Social, Paid) leveraging AI tools, to research and tailor for the EMEA market.
  • Create the assets and narrative for demand gen campaigns, this includes writing email sequences, high-converting landing page copy, and paid campaigns via various channels (e.g LinkedIn ads, and webinar scripts).
  • Track and analyze KPIs (MQLs, SQLs, CTRs, pipeline). You don't just report numbers; you use them to tweak the next campaign for better performance and conversions.
  • Write and A/B test various subject lines and messaging angles to identify what resonates best with our personas and ensure all campaigns maintain a consistent brand voice while optimizing for SEO/AIO and user engagement.
  • Support global communication projects targeted for the EMEA region.
  • Demonstrate a versatile writing style, with the ability to pivot between data-driven performance copy and creative.
  • A native-level English writer (must) who understands the nuances of professional communication, but also thinks in terms of conversion funnels and lead flow.
  • A minimum of 3-5 years of experience in a similar role, preferably within a fast-paced, high-growth environment.
  • Strong project management abilities, attention to detail and ability to prioritize, with experience managing multiple initiatives with stakeholders globally.
  • Proficiency with Marketing Automation (e.g Marketo) and Salesforce is advantageous.
  • Experience working within the broad, diverse EMEA market and understanding the complexity of its GTM requirements.
  • An independent, self-motivated work ethic and availability that caters to our global teams.
  • Experience using AI tools to conduct research, insights and content creation.

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