CRM Manager

About the role

This role involves managing trigger-based and mass communications, developing campaigns from initial concept to launch, and ensuring their quality. The CRM Manager will work with user segmentation based on the customer journey, conducting A/B tests to refine communication strategies. Success in this position means creating communications that genuinely assist users, moving beyond generic messages to deliver relevant and impactful content.

A key part of the work includes analyzing campaign performance, focusing on how communications influence user behavior rather than just surface-level metrics. The CRM Manager will collaborate with various teams, including marketing, analytics, product, engineering, and legal, to ensure seamless execution and alignment across departments. This collaborative environment requires someone who can integrate CRM efforts with broader company goals.

The ideal candidate will have a strong understanding of customer journeys and how different communications affect user experience. They will be expected to not only execute tasks but also proactively suggest improvements, demonstrating a high degree of ownership and attention to detail. This position is for someone who can manage the entire lifecycle of CRM campaigns, from strategic planning to detailed execution and analysis.

The annual salary for this position ranges from $57,500 to $97,750 USD.

Skills that matter here

• CRM: This role requires managing and optimizing customer relationship management communications across various channels.
• CDP: Experience with Customer Data Platforms is necessary for effective user segmentation and targeted communication.
• A/B testing: The role involves formulating hypotheses, setting up experiments, and analyzing results to improve campaign effectiveness.
• SQL: Basic knowledge of SQL is a plus for querying and analyzing campaign performance data.
• customer journeys (CJM): Understanding customer journeys is critical for segmenting users and developing relevant communication strategies.
• Russian: Native or fluent Russian is required for both written and spoken communication within the role.

Who this role suits

• This person is detail-oriented, ensuring accuracy in all aspects of campaign launches, from segments to rendering.
• They are proactive, not just executing tasks but also identifying and suggesting improvements to communication strategies.
• This individual possesses a strong sense of ownership, taking responsibility for the quality and impact of their work.
• They are collaborative, able to work effectively with diverse cross-functional teams to achieve common goals.

From the employer

What you'll be doing:

• Run trigger-based and mass communications across channels (email, push notifications, etc.)
• Develop, build, and launch campaigns — from ideation and layout (in Letteros) to QA and sending
• Work with user segmentation based on the customer journey (CJM)
• Conduct A/B testing: formulate hypotheses, set up experiments, and analyze results
• Analyze campaign performance — from core CRM metrics to impact on user behavior
• Collaborate with cross-functional teams: marketing, analytics, product, engineering, legal, etc.
• Own the quality of campaign launches: validate segments, sending logic, rendering, and all details before going live

What we expect from you:

• Native or fluent Russian (both written and spoken) is required
• 2+ years of experience in CRM communications
• Experience with CDP/CRM platforms (e.g., Mindbox, Altcraft)
• Strong understanding of customer journeys (CJM) and how communication impacts user experience
• Data-driven mindset: ability to distinguish between surface metrics (e.g., email opens) and meaningful user actions
• Experience with A/B testing: forming hypotheses, running experiments, and interpreting results beyond surface-level metrics
• Experience collaborating with cross-functional teams
• Experience working with large user bases (1M+ users)
• High attention to detail and strong sense of ownership
• Proactive mindset: not just executing tasks, but suggesting improvements
• Strong taste in email communications — please share examples of brands whose emails you like and explain why (in your cover letter)
• Basic SQL knowledge is a plus

How we work:

• Work from anywhere in the world: no location restrictions, salary paid in USD, travel-loving culture
• No bureaucracy: efficient processes, horizontal and open communication, quick idea discussion and decision-making

Benefits compensation:

• Private medical insurance
• Psychotherapy or language courses
• Sports activities
• Sick leave