CRM Manager

About the role

As a CRM Manager at Aviasales, you will be part of the product team, focusing on creating meaningful communications that engage users effectively. Your role involves developing and launching campaigns, conducting A/B testing, and analyzing performance metrics to improve user interactions.

You will collaborate with various teams, including marketing, analytics, and engineering, to ensure the quality of campaign launches. Success in this role is defined by your ability to create impactful communications that resonate with a large user base, driving meaningful engagement.

The salary range for this role is between $57,500 and $97,750, reflecting the seniority and expertise required.

Skills that matter here

• CRM: This role requires managing user communications through CRM platforms to enhance user engagement.
• CDP: Experience with CDP platforms is essential for effective user segmentation and campaign execution.
• A/B testing: A/B testing is a critical part of the role, as you'll formulate hypotheses and analyze results to optimize campaigns.
• SQL: Basic SQL knowledge is beneficial for analyzing user data and campaign performance.

Who this role suits

• You have a strong background in CRM communications and a proactive approach to improving user experiences.
• You thrive in collaborative environments and enjoy working with cross-functional teams.
• You possess a keen attention to detail and take ownership of your projects.
• You are data-driven, able to distinguish between surface metrics and meaningful user actions.

From the employer

What you'll be doing:

• Run trigger-based and mass communications across channels (email, push notifications, etc.)
• Develop, build, and launch campaigns — from ideation and layout (in Letteros) to QA and sending
• Work with user segmentation based on the customer journey (CJM)
• Conduct A/B testing: formulate hypotheses, set up experiments, and analyze results
• Analyze campaign performance — from core CRM metrics to impact on user behavior
• Collaborate with cross-functional teams: marketing, analytics, product, engineering, legal, etc.
• Own the quality of campaign launches: validate segments, sending logic, rendering, and all details before going live

What we expect from you:

• Native or fluent Russian (both written and spoken) is required
• 2+ years of experience in CRM communications
• Experience with CDP/CRM platforms (e.g., Mindbox, Altcraft)
• Strong understanding of customer journeys (CJM) and how communication impacts user experience
• Data-driven mindset: ability to distinguish between surface metrics (e.g., email opens) and meaningful user actions
• Experience with A/B testing: forming hypotheses, running experiments, and interpreting results beyond surface-level metrics
• Experience collaborating with cross-functional teams
• Experience working with large user bases (1M+ users)
• High attention to detail and strong sense of ownership
• Proactive mindset: not just executing tasks, but suggesting improvements
• Strong taste in email communications — please share examples of brands whose emails you like and explain why (in your cover letter)
• Basic SQL knowledge is a plus

How we work:

• Work from anywhere in the world: no location restrictions, salary paid in USD, travel-loving culture
• No bureaucracy: efficient processes, horizontal and open communication, quick idea discussion and decision-making

Benefits compensation:

• Private medical insurance
• Psychotherapy or language courses
• Sports activities
• Sick leave