Role in brief
Aviasales is seeking a Senior CRM Manager to join its product team. This role focuses on developing and executing data-driven user communications across various channels, from ideation to analysis. Candidates with experience in CRM platforms, A/B testing, and a strong understanding of customer journeys, who can work proactively with large user bases, should consider applying.
About the role
This role involves designing and implementing user communications that are genuinely helpful, moving beyond standard email blasts. The CRM Manager will be responsible for the full lifecycle of campaigns, including trigger-based and mass communications, across channels like email and push notifications. This includes developing campaign concepts, building layouts, ensuring quality assurance, and managing the sending process.
A key aspect of the position is working with user segmentation based on the customer journey map. The manager will conduct A/B testing, which involves formulating hypotheses, setting up experiments, and analyzing the results to improve communication effectiveness. Success in this role means not only launching campaigns but also understanding their impact on user behavior and overall product experience.
The CRM Manager will collaborate closely with various internal teams, including marketing, analytics, product, engineering, and legal, to ensure seamless campaign execution. This cross-functional work requires a high degree of attention to detail and a strong sense of ownership, particularly in validating segments, sending logic, and rendering before any communication goes live.
The salary for this position ranges from $57,500 to $97,750 annually, paid in USD.
Skills that matter here
- CRM: This role requires managing customer relationships through communication strategies, utilizing CRM platforms to execute campaigns and segment users.
- CDP: Experience with Customer Data Platforms is necessary for leveraging user data to create targeted and personalized communications.
- A/B testing: The manager will formulate hypotheses, set up experiments, and analyze results to optimize communication strategies and improve user engagement.
- SQL: Basic knowledge of SQL is beneficial for data analysis, allowing for deeper insights into campaign performance and user behavior.
Who this role suits
- A person who is highly detail-oriented and takes full ownership of their work, ensuring accuracy in all campaign launches.
- Someone with a proactive mindset, who not only executes tasks but also identifies and suggests improvements to communication strategies.
- An individual who understands the nuances of customer journeys and can translate that understanding into effective, user-centric communications.
- A candidate who can distinguish between surface-level metrics and meaningful user actions, driving decisions with a data-driven approach.
From the employer
What you'll be doing:
- Run trigger-based and mass communications across channels (email, push notifications, etc.)
- Develop, build, and launch campaigns — from ideation and layout (in Letteros) to QA and sending
- Work with user segmentation based on the customer journey (CJM)
- Conduct A/B testing: formulate hypotheses, set up experiments, and analyze results
- Analyze campaign performance — from core CRM metrics to impact on user behavior
- Collaborate with cross-functional teams: marketing, analytics, product, engineering, legal, etc.
- Own the quality of campaign launches: validate segments, sending logic, rendering, and all details before going live
What we expect from you:
- Native or fluent Russian (both written and spoken) is required
- 2+ years of experience in CRM communications
- Experience with CDP/CRM platforms (e.g., Mindbox, Altcraft)
- Strong understanding of customer journeys (CJM) and how communication impacts user experience
- Data-driven mindset: ability to distinguish between surface metrics (e.g., email opens) and meaningful user actions
- Experience with A/B testing: forming hypotheses, running experiments, and interpreting results beyond surface-level metrics
- Experience collaborating with cross-functional teams
- Experience working with large user bases (1M+ users)
- High attention to detail and strong sense of ownership
- Proactive mindset: not just executing tasks, but suggesting improvements
- Strong taste in email communications — please share examples of brands whose emails you like and explain why (in your cover letter)
- Basic SQL knowledge is a plus
How we work:
- Work from anywhere in the world: no location restrictions, salary paid in USD, travel-loving culture
- No bureaucracy: efficient processes, horizontal and open communication, quick idea discussion and decision-making
Benefits compensation:
- Private medical insurance
- Psychotherapy or language courses
- Sports activities
- Sick leave
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, allowing the successful candidate to work from anywhere in the world.
What is the seniority level of this position?
This is a senior-level position, requiring at least 2 years of experience in CRM communications.
What skills are essential for this role?
Key skills include experience with CRM and CDP platforms, A/B testing, strong understanding of customer journeys, and a data-driven mindset. Native or fluent Russian is also required.
Similar jobs
Product Analyst
Senior Growth Marketing Manager
Data Analyst (Sales)
Onboarding Account Manager - Travel
