Senior Growth Marketing Manager

About the role

As a Senior Growth Marketing Manager at Binance, you will spearhead initiatives designed to enhance user acquisition and retention in Ukraine, a market of significant importance for the company. Your role will involve launching innovative campaigns, optimizing the user journey, and managing promotional strategies to drive engagement.

You will work closely with a dedicated local team and global marketing leadership, taking full ownership of growth marketing efforts in this top-priority market. Success in this role will be measured by your ability to meet Ukrainian OKRs and positively influence user adoption within one of the most advanced crypto markets globally.

The salary range for this role is between $120,000 and $200,000, reflecting the seniority and responsibilities involved.

Skills that matter here

• Growth Marketing: This role focuses on developing and executing strategies to drive user growth.
• User Acquisition: You will implement creative methods to attract new users to the platform.
• Lifecycle Management: Managing the entire user journey will be key to improving retention rates.
• A/B Testing: Hands-on experience with A/B testing will be crucial for optimizing marketing campaigns.
• Analytics: You will rely on data analysis to inform marketing decisions and measure campaign success.
• SEO: Managing ASO/SEO experiments will be part of your responsibilities to enhance visibility.

Who this role suits

• A candidate with 2-4 years of experience in growth or performance marketing, preferably in tech or fintech.
• Someone who is execution-oriented, demonstrating strong ownership and the ability to work independently.
• An analytical thinker who is comfortable with data-driven decision-making and A/B testing.
• Fluent in Ukrainian and proficient in English, with a genuine interest in the crypto and blockchain space.

From the employer

User Growth & Reactivation:

• Launch non-standard activations to engage and reactivate the existing userbase;
• Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation;
• Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel;

Promotions:

• Drive and execute series of educational and bonus-based campaigns;

Ads management:

• Ideate, test, and optimize paid acquisition campaigns (web + app);
• Manage ASO/SEO experiments and retargeting campaigns;

Accountability & Reporting:

• Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.

Requirements:

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps);
• Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing;
• Execution-oriented mindset with strong ownership and independence;
• Analytical and data-driven, with hands-on A/B testing and product optimisation experience;
• Native-level Ukrainian + strong English proficiency;
• Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.

What We Offer:

• A senior role with full ownership of growth marketing in a top-priority market;
• Opportunity to shape the growth framework for Binance Ukraine (Top10 Mature Market globally);
• Work alongside a passionate local team and global marketing leadership;
• Competitive compensation package and performance-based incentives;
• High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).