CRM MarTech & Email Ops Manager

About the role

In this role, you will lead the management of email campaigns and the MarTech strategy within a hybrid work setting. You will be responsible for the execution of email operations, ensuring high-quality deliverability and effective stakeholder management.

You will also manage the MarTech platform, focusing on data quality and analytics. Success in this position involves leveraging AI tools to enhance productivity and maintaining clear documentation and standards across campaigns.

The salary range for this role is between $120,000 and $200,000.

Skills that matter here

• Email Marketing: You will manage daily email campaign operations and ensure effective lifecycle management.
• MarTech: You will lead the MarTech function, managing data pipelines and analytics.
• CRM: You will own the roadmap for the CRM team's engagement platform and customer data.
• HTML: You will write and maintain HTML/CSS for email template development.
• SQL: You will use SQL to query complex datasets and build audience definitions.
• AI Tools: You will leverage AI tools to enhance campaign production and reporting.

Who this role suits

• You have a strong background in email marketing operations and MarTech management.
• You are detail-oriented with exceptional organizational skills.
• You excel in stakeholder management and can navigate competing priorities.
• You are comfortable working in a fast-paced, high-growth environment.

From the employer

Key Responsibilities:

• Email Operations & Lifecycle Management
• Own daily email campaign operations: build, QA, deploy, and report across lifecycle, promotional, transactional, and triggered programs, with defined SLAs.
• Design and maintain email template architecture including content blocks, dynamic content modules, and personalisation frameworks — built for speed and scalability.
• Write and maintain technical coding (Liquid, HTML/CSS, AMPscript) to enable complex personalisation logic and dynamic rendering.
• Own send frequency governance, suppression logic, fatigue management, and audience conflict resolution across stakeholders.
• Manage deliverability: sender reputation, authentication (SPF/DKIM/DMARC), inbox placement, and ISP monitoring.
• Support GTM launches for new products and features — translating product briefs into campaign execution at pace.

• MarTech Strategy & Platform Management
• Lead the MarTech function for the CRM team, owning the roadmap for CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms.
• Write API requirements and payload specifications for MarTech integrations.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Evaluate emerging MarTech capabilities and provide recommendations for future technology investments.
• Develop reporting frameworks that demonstrate business value generated through MarTech and email investments.

• Stakeholder & Process Management
• Support and advise key stakeholders across CRM, Product, Marketing, Strategy, and Research — proactively pushing back with data when requests won't deliver results.
• Maintain up-to-date documentation (PRDs, specs, tracking plans, data flows, runbooks) for all CRM & MarTech initiatives.
• Define and enforce campaign operations standards: naming conventions, template governance, approval flows, campaign taxonomy.
• Manage the campaign calendar, resolve stakeholder conflicts, and enforce production SLAs.
• Ensure tracking systems are properly scoped, briefed, and tracked — you hold stakeholders accountable for complete briefs before work begins.

• AI & Productivity Innovation
• Actively leverage AI tools across the workflow: content generation, code assistance, QA checks, data analysis, and reporting.
• Own the AI productivity roadmap for email & MarTech ops — identify, test, and implement tools that accelerate campaign production.
• Build and document AI-assisted workflows so productivity gains are repeatable and scalable, not personal shortcuts.
• Support AI-driven marketing initiatives including predictive segmentation, next-best-action modelling, and personalisation at scale.

Requirements:

• Must-have:
• 5+ years of hands-on experience in email marketing operations and/or MarTech management in a high-growth or high-volume environment.
• Expert-level proficiency in CRM/ Email Platform and CDP e.g.: Braze, Optimove, Sendgrid, Segment CDP, or similar.
• Strong technical coding skills: Liquid, HTML, CSS for email template development and dynamic content logic.
• Strong SQL skills with the ability to query complex datasets, build audience definitions, and self-serve analysis.
• Proven ability to leverage AI tools to accelerate production and problem-solving — this is a must.
• Demonstrated experience with performance tracking, A/B testing, and data-driven optimisation of email programs.
• Exceptional organisational skills — systematic approach to documentation, process design, and project management.
• Excellent stakeholder management and communication skills — able to manage competing priorities across multiple teams.
• Fluent English (written and verbal) is a must.
• Solid understanding of email compliance regulations (GDPR, CAN-SPAM, CASL, PECR) including opt-in/opt-out management, consent frameworks, preference centres, and regional privacy requirements.

• Nice-to-have:
• Familiarity with machine learning concepts as applied to marketing: propensity models, predictive segmentation, customer LTV modelling.
• Experience with API integrations and writing technical specifications for engineering teams.
• Experience supporting cross-channel journey orchestration (push, in-app, SMS alongside email).
• Background in Sports, prediction markets, fintech, crypto, trading.
• Experience with experimentation, funnel optimisation, and lifecycle programs tied to commercial KPIs.