Web Optimization Manager

About the role

This role focuses on driving business growth through strategic website optimization. The manager will own the testing roadmap, designing and executing experiments to enhance conversion rates. This involves identifying high-impact content, optimizing landing pages and navigation flows, and reducing friction in the buyer's journey to improve overall user experience for different customer types.

A key aspect of this position is data-driven decision making. The manager will be responsible for building processes to track website performance, analyze key metrics, and translate these insights into actionable growth recommendations. This includes aligning website initiatives with broader business goals and contributing to the company's overall experimentation strategy.

The role also involves cross-functional collaboration, partnering with various teams to ensure website tests and content align with marketing objectives and business needs. The manager will lead experimentation across Checkr's product portfolio, specifically designing tests to accelerate the adoption and growth of new products, requiring a proactive approach to identifying and leveraging revenue-driving content.

The salary for this position ranges from $70,000 to $110,000 annually.

Skills that matter here

• web analytics: Used to track website performance, identify key metrics, and translate data into growth recommendations.
• A/B testing: Essential for owning the testing roadmap and designing experiments to improve conversion rates and product adoption.
• CRO: Central to the role, focusing on improving conversion paths and optimizing high-intent landing pages and forms.
• content management systems: Required for hands-on experience in managing and deploying content strategically across website touch-points.
• SEO: Involves strong working knowledge to grow traffic and create engaging website content that aligns with marketing objectives.
• HTML: Experience with this is a plus, indicating a potential need for direct involvement in website content creation or modification.

Who this role suits

• A candidate with a proven track record of driving measurable growth through data-driven strategies.
• Someone who thrives in a fast-paced, collaborative environment and is resilient through ambiguity.
• An individual who takes ownership, moves with urgency, and consistently aims to raise performance standards.
• A person with strong analytical and problem-solving skills, capable of influencing stakeholders with data-backed insights.

From the employer

What you’ll do

• Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
• Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
• Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
• Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
• Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
• Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

What you bring

• 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
• Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
• Hands-on experience with content management systems (Storyblok, WordPress, or similar).
• Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
• Experience with HTML and CSS is a plus.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What we offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks and hub locations: Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile (in-office 3+ days a week)