Web Optimization Manager

About the role

This role focuses on enhancing Checkr's website performance through data-driven strategies. The manager will be responsible for creating and executing a testing roadmap, aiming to increase conversion rates and contribute directly to business growth. This involves identifying and strategically deploying revenue-generating content, such as customer stories and webinars, across key website touchpoints.

A core part of the position involves improving the website's user experience for diverse audiences, including small businesses, enterprise clients, and individual users. The manager will work to optimize high-intent landing pages, forms, and navigation flows, ensuring a smooth buyer's journey. Success in this role means translating insights from website performance metrics into actionable recommendations for growth and alignment with broader marketing objectives.

The Web Optimization Manager will also drive multi-product growth by leading experimentation across Checkr's portfolio. This includes designing and running tests to accelerate the adoption of new products. The role requires cross-functional collaboration to align website initiatives with overall business goals and to help shape the company's experimentation strategy.

The salary range for this position is between $70,000 and $110,000 USD.

Skills that matter here

• web analytics: This skill is used to track website performance, identify key metrics, and translate data into actionable growth recommendations.
• A/B testing: This skill is central to designing and running experiments that improve conversion rates and accelerate product adoption.
• CRO: This skill is applied to drive website experimentation and optimize conversion paths for various customer segments.
• content management systems: This skill is used to manage and deploy engaging website content and experiences that align with marketing objectives.
• SEO: This skill contributes to growing traffic and conversion by creating website content and experiences aligned with digital marketing channels.
• HTML: Experience with this language is a plus for understanding and potentially influencing website structure and content.

Who this role suits

• A candidate who thrives on using data to solve problems and drive measurable business outcomes.
• Someone who enjoys collaborating across different teams to improve user experiences for various customer groups.
• An individual who can take ownership of projects, move with urgency, and remain resilient when facing ambiguity.
• A person with a track record of translating analytical insights into actionable strategies and influencing stakeholders.

From the employer

What you’ll do

• Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
• Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
• Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
• Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
• Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
• Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

What you bring

• 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
• Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
• Hands-on experience with content management systems (Storyblok, WordPress, or similar).
• Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
• Experience with HTML and CSS is a plus.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What we offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks and hub locations: Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile (in-office 3+ days a week)