Web Optimization Manager

About the role

This role focuses on improving website performance and user experience through data-driven strategies. The manager will own the testing roadmap, conducting experiments to boost conversion rates and contribute to business growth. This includes identifying and strategically deploying revenue-generating content across key website touch-points, such as customer stories and pricing information.

A core responsibility is to elevate the website's user experience by partnering with different teams to optimize interactions for various audiences, including small business customers, enterprise clients, and individual users. The manager will also take charge of high-intent landing pages, forms, and navigation flows, aiming to reduce friction throughout the buyer's journey. This involves creating engaging website content that aligns with marketing and broader business objectives.

Success in this position means establishing processes for tracking website performance, translating insights into actionable growth recommendations, and driving experimentation across Checkr's product portfolio. The manager will design and execute tests to accelerate the adoption and growth of new products, aligning all web initiatives with overall business goals and shaping the company's experimentation strategy.

The salary for this position ranges from $70,000 to $110,000 annually.

Skills that matter here

• web analytics: This role requires deep proficiency in web analytics platforms to track website performance and translate data into actionable insights.
• A/B testing: The manager will own the testing roadmap, designing and running A/B tests to improve conversion rates and accelerate product adoption.
• CRO: A proven track record in conversion rate optimization is essential for driving measurable growth through data-driven strategies.
• content management systems: Hands-on experience with CMS platforms is necessary for managing and deploying website content strategically.
• SEO: A strong working knowledge of digital marketing channels, including SEO, is needed to grow traffic and conversion.
• HTML: Experience with HTML is beneficial for optimizing website elements and user interfaces.

Who this role suits

• Someone who thrives on using data to identify opportunities and drive measurable improvements in website performance.
• A person who enjoys collaborating across different teams to enhance user experiences for diverse audiences.
• An individual with a proactive approach to problem-solving, capable of translating complex data into clear, actionable recommendations.
• A candidate who is comfortable owning a testing roadmap and leading experimentation initiatives from conception to reporting.

From the employer

What you’ll do

• Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
• Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
• Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
• Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
• Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
• Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
• Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
• Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

What you bring

• 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
• Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
• Hands-on experience with content management systems (Storyblok, WordPress, or similar).
• Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
• Experience with HTML and CSS is a plus.
• An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.

What we offer

• A fast-paced and collaborative environment
• Learning and development allowance
• Competitive cash and equity compensation, and opportunity for advancement
• 100% medical, dental, and vision coverage
• Up to $25K reimbursement for fertility, adoption, and parental planning services
• Flexible PTO policy
• Monthly wellness stipend
• In-office perks and hub locations: Denver, CO; San Francisco, CA; Nashville, TN; and Santiago, Chile (in-office 3+ days a week)