Growth Lead - Argentina

About the role

In this role, you will manage and execute marketing campaigns tailored for the Argentine market, collaborating with internal teams to meet business goals. Your focus will be on enhancing user growth and brand visibility through both online and offline strategies.

You will be part of a global organization that values user experience and data-driven decision-making. Success in this position involves optimizing user conversion and forming strategic partnerships, all while working in a dynamic and innovative environment.

The salary range for this position is between $112,000 and $188,000, reflecting the seniority and responsibilities involved.

Who this role suits

• A seasoned marketer with at least five years of experience, ideally in a fast-paced sector.
• Fluent in both Spanish and English, with a strong interest in the crypto and blockchain space.
• Self-motivated and capable of working independently while managing multiple projects.
• Possesses strong coordination skills and a strategic mindset for effective marketing execution.

From the employer

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
• Work with global marketing to localize relevant campaigns in service of user growth.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
• Grow our user base and increase awareness of the brand in fun, creative and informative ways.
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
• Manage new media partnerships end-to-end to drive measurable growth.
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Help shape the brand in Argentina.

• Fluency in Spanish and English is a must.
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry.
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done.
• Must have a strong interest and knowledge in crypto/blockchain/technology.
• Must be able to work independently.
• A university degree relating to Marketing is a plus.
• Strong coordination skills and strategic mindset for marketing.
• Familiarity with online and offline marketing avenues such as social media, community management, and event management.
• Proven experience in growing and managing user base.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).