Growth Manager, West Africa

About the role

In this role, you will lead lifecycle marketing efforts in West Africa, focusing on user activation, retention, and reactivation. You will develop strategies to maximize client value and unlock new user growth through innovative campaigns and product offerings.

You will collaborate with both regional and central teams to implement marketing best practices and localize global initiatives. Success in this position will involve driving revenue growth, analyzing user behavior, and continuously adapting strategies based on market trends.

The salary for this role ranges from $75,000 to $125,000, reflecting the importance of the position in driving user growth.

Skills that matter here

• lifecycle management: This role requires extensive experience in managing the user lifecycle to enhance engagement and retention.
• CRM and email marketing: Strong skills in CRM and email automation are essential for executing effective marketing campaigns.
• data analysis: Analytical capabilities are crucial for understanding user behavior and measuring growth metrics.
• A/B testing: You will implement A/B testing to optimize marketing strategies and improve user engagement.
• creative thinking: Innovative marketing strategies will be developed to engage users and drive growth.

Who this role suits

• Has at least five years of experience in lifecycle management.
• Possesses a strong analytical mindset with a focus on data-driven decision-making.
• Demonstrates creativity in developing marketing strategies.
• Shows a keen interest in cryptocurrency and blockchain technology.

From the employer

• Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
• Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
• Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
• Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
• Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
• Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
• Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
• Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
• Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

• A minimum of 5 years of experience in lifecycle management.
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
• Experience in user segmentation, customer lifecycle management, and A/B testing.
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
• Creative thinking for developing innovative marketing strategies and engaging campaigns.
• Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
• Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).