Growth Manager, West Africa

About the role

This role involves leading lifecycle marketing in West Africa, focusing on user activation, retention, and churn recovery. The Growth Manager will develop strategies to maximize long-term client value through segmentation, personalization, and automated user journeys. This includes designing product offerings, educating users, and running operational campaigns to improve conversion rates.

A key part of the role is establishing and scaling marketing best practices, including A/B testing and CRM/email journeys, all driven by data. The manager will also be responsible for increasing revenue and trading volume through targeted interventions, behavioral nudges, and gamification. Success in this position means measuring and reporting on critical growth metrics, anticipating user needs, and identifying new opportunities.

The Growth Manager will collaborate with regional and central teams to localize global initiatives, ensuring cultural and market relevance. This also involves monitoring competitor activity and local market trends to inform strategy. The role requires a candidate who can balance quick wins with long-term strategic planning, contributing to the expansion of a leading global blockchain ecosystem.

The annual salary for this role ranges from $75,000 to $125,000.

Skills that matter here

• lifecycle management: The role requires at least 5 years of experience in managing the full user lifecycle, from activation to retention and churn recovery.
• CRM/lifecycle management: Proficiency in customer relationship management and lifecycle strategies is essential for developing user journeys and targeted campaigns.
• email marketing/automation: Expertise in automating email campaigns is necessary to engage users and drive actions across different stages of their journey.
• user segmentation: The ability to segment users is crucial for personalizing marketing efforts and maximizing client value.
• A/B testing: This skill is used to optimize marketing strategies and campaigns through data-driven experimentation.
• data mining, measurement, and analysis: Strong analytical capabilities are needed to understand user behavior, measure campaign effectiveness, and report on growth metrics.

Who this role suits

• Someone with a proven track record in lifecycle marketing, capable of leading strategic initiatives from conception to execution.
• An individual who is highly analytical and data-driven, comfortable using insights to optimize campaigns and inform strategy.
• A creative thinker who can develop innovative marketing strategies and engaging campaigns in a fast-paced environment.
• A candidate with a strong interest in cryptocurrency and blockchain technology, eager to contribute to a rapidly evolving industry.

From the employer

• Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
• Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
• Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
• Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
• Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
• Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
• Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
• Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
• Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.

• A minimum of 5 years of experience in lifecycle management.
• Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
• Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
• Experience in user segmentation, customer lifecycle management, and A/B testing.
• Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
• Creative thinking for developing innovative marketing strategies and engaging campaigns.
• Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
• Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).