Growth Specialist

About the role

This role focuses on driving user growth and engagement for BitMEX's crypto derivatives platform. The specialist will be responsible for the full lifecycle of CRM campaigns, from initial design to post-campaign analysis. This includes managing multi-channel efforts to attract new users, activate them on the platform, and ensure their long-term retention. Key tasks involve setting up and executing A/B tests to optimize messaging and campaign structures, and then analyzing the results to extract actionable insights.

A core part of this position involves designing and implementing various growth projects, such as voucher programs and loyalty schemes, to enhance user engagement. The specialist will continuously monitor user behavior data to identify opportunities for improving conversion rates across the platform. Effective budget management is also crucial, ensuring that marketing spend achieves a high return on investment. This role requires a data-driven approach, leveraging tools like SQL and various BI platforms to inform decisions.

Success in this role means effectively partnering with internal teams including Product, Data, and Design to streamline marketing processes and achieve shared objectives. The specialist is expected to stay current with trends and best practices in both the crypto industry and digital marketing, bringing innovative ideas to the table. This position is suitable for someone with a strong analytical mindset, capable of interpreting complex data to solve problems and drive continuous improvement in growth metrics.

The salary for this position ranges from $68,000 to $112,000 USD.

Skills that matter here

• SQL: Used for conducting A/B testing and analyzing post-campaign results.
• CRM: Essential for owning and managing multi-channel user acquisition, activation, and retention campaigns.
• HubSpot: One of the CRM tools the specialist will use to manage marketing operations.
• Tableau: A business intelligence tool used for analyzing campaign performance and user data.
• Data analysis: Required for interpreting complex data sets, monitoring user behavior, and providing actionable insights from campaign results.
• Excel: Used for advanced spreadsheet modeling in support of growth initiatives and data analysis.

Who this role suits

• A candidate with at least one year of experience in growth marketing, CRM, or marketing operations.
• Someone with a Bachelor's degree in Business Administration, Marketing, Data Analytics, or a related field.
• An individual who is comfortable working with data, familiar with SQL, and proficient with various BI and CRM tools.
• A person who possesses strong analytical skills, logical problem-solving abilities, and a passion for innovation in the digital marketing space.

From the employer

• Own and manage multi-channel CRM campaigns to drive user acquisition, activation, and retention.
• Conduct A/B testing on messaging and campaign structures using SQL and BI tools.
• Analyze post-campaign results to provide actionable insights.
• Design and manage growth projects like voucher programs and loyalty schemes.
• Monitor user behavior data to improve conversion.
• Manage marketing budgets and ensure high ROI.
• Partner with Product, Data, and Design teams to streamline marketing processes.
• Stay updated on trends and best practices in crypto and digital marketing.

• Bachelor's degree in Business Administration, Marketing, Data Analytics, or related field.
• At least 1 year of experience in Growth Marketing, CRM, or Marketing Operations.
• Experience with CRM tools like HubSpot, Salesforce, or Optimove.
• Hands-on experience with BI and analytics tools like Tableau, Excel, Mixpanel, or Amplitude.
• Familiarity with SQL and advanced spreadsheet modeling.
• Strong analytical skills and ability to interpret complex data sets.
• Excellent communication skills in English.
• Logical problem-solving abilities and a passion for innovation.

• Work from home for a balanced life.
• 25 days of annual leave plus public holidays.
• Comprehensive medical, dental, and vision policy.
• Professional development allowance.
• Annual wellness benefits.
• Remote working policy allowing work from different countries.
• Team building and offsite events.
• Life insurance coverage.