Growth Marketing Lead

About the role

This role focuses on driving growth for Anchorage Digital, a platform for institutional digital asset participation. The Growth Marketing Lead will be responsible for identifying, testing, and scaling new growth opportunities. This involves developing and implementing marketing automation, analytics, and attribution models to support strategic marketing initiatives. The position requires a hands-on approach to managing complex marketing funnels and A/B testing frameworks.

A key aspect of this role is leadership, as the Growth Marketing Lead will manage marketing teams and collaborate with sales, product, and engineering. Success in this position means delivering on key performance indicators and contributing directly to revenue growth. The work involves applying expertise in areas like Account-Based Marketing (ABM), SEO, and SEM to achieve business objectives.

The company is building a digital asset platform for institutions, with a team of over 600 members focused on the future of finance. This role contributes to providing the foundation for safe value movement in the global economy. The ideal candidate will have a strong background in B2B marketing, specifically in growth or demand generation, with a proven ability to drive customer acquisition.

The listed salary range for this senior remote role is between $112,000 and $188,000.

Skills that matter here

• account-based marketing: This role requires expertise in ABM strategies to target and acquire institutional clients.
• SEO: The Growth Marketing Lead will utilize SEO to optimize visibility and attract potential customers.
• marketing automation: This position involves developing and implementing automation platforms to streamline marketing processes.
• CRM systems: Expertise in CRM systems is needed to manage customer relationships and track marketing efforts.
• analytics tools: The role requires using analytics tools like Google Analytics and Tableau to measure performance and inform strategy.
• Salesforce: Experience with Salesforce is relevant for managing sales and marketing data and processes.

Who this role suits

• Someone who enjoys identifying and scaling new opportunities rather than maintaining existing processes.
• An individual who thrives in a collaborative environment, working across sales, product, and engineering teams.
• A leader who can manage and guide marketing teams while also being hands-on with strategy execution.
• A professional with a strong focus on measurable results, particularly customer acquisition and revenue growth.

From the employer

• Identify, test, and scale new growth opportunities.
• Develop and implement marketing automation, analytics, and attribution models.
• Lead the development and execution of growth marketing strategy.
• Manage complex marketing funnels and A/B testing frameworks.
• Collaborate with sales, product, and engineering teams.
• Deliver on key performance indicators and contribute to revenue growth.

• 10+ years of experience in B2B marketing, focusing on growth or demand generation.
• Proven ability to drive customer acquisition and revenue growth in B2B crypto, fintech, or regulated industries.
• Strong leadership experience managing marketing teams.
• Expertise in ABM strategies, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.

• Full-time remote position.
• Competitive salary range of $112K-$188K.
• Inclusive and diverse workplace environment.