Growth Marketing Lead

About the role

Anchorage Digital is focused on creating a cutting-edge digital asset platform for institutions in the crypto market. As a Growth Marketing Lead, you will spearhead initiatives to identify and scale growth opportunities, while collaborating closely with sales, product, and engineering teams.

In this senior role, you will develop and implement marketing strategies that leverage automation, analytics, and attribution models. Success will be measured by your ability to manage marketing funnels effectively and meet key performance indicators that contribute to revenue growth.

The salary range for this position is competitive, between $112,000 and $188,000.

Skills that matter here

• account-based marketing: This role utilizes account-based marketing strategies to drive targeted customer acquisition.
• SEO: SEO expertise is essential for optimizing marketing efforts and improving visibility.
• SEM: Search engine marketing skills will be used to enhance online presence and attract potential clients.
• marketing automation: You will implement marketing automation tools to streamline processes and improve efficiency.
• CRM systems: Experience with CRM systems will help manage customer relationships and data effectively.
• analytics tools: Analytics tools will be crucial for measuring campaign success and informing strategy.

Who this role suits

• A seasoned B2B marketer with over 10 years of experience, particularly in growth or demand generation.
• Someone with a proven track record in the crypto, fintech, or regulated industries.
• A strong leader who thrives in collaborative environments and excels at managing teams.
• An analytical thinker who is comfortable with marketing technology and data-driven decision-making.

From the employer

• Identify, test, and scale new growth opportunities.
• Develop and implement marketing automation, analytics, and attribution models.
• Lead the development and execution of growth marketing strategy.
• Manage complex marketing funnels and A/B testing frameworks.
• Collaborate with sales, product, and engineering teams.
• Deliver on key performance indicators and contribute to revenue growth.

• 10+ years of experience in B2B marketing, focusing on growth or demand generation.
• Proven ability to drive customer acquisition and revenue growth in B2B crypto, fintech, or regulated industries.
• Strong leadership experience managing marketing teams.
• Expertise in ABM strategies, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools.

• Full-time remote position.
• Competitive salary range of $112K-$188K.
• Inclusive and diverse workplace environment.