Global Head of Growth - Consumer

About the role

This role focuses on accelerating crypto adoption by leading the consumer growth team. The Global Head of Growth will be responsible for key performance indicators such as new user volume, payback periods, and customer lifetime value. This involves strategic planning and execution across various growth functions like paid acquisition, lifecycle marketing, onboarding, SEO, and affiliate programs.

The position requires a close partnership with the Consumer Product lead to co-own revenue generation for the vertical. A significant aspect of the role is to develop and mentor growth leads within the team, who manage sub-verticals of the consumer portfolio. This leadership extends to setting priorities for horizontal functions that support the consumer growth objectives.

Success in this role means driving the go-to-market strategy for new products and features, establishing clear activation hypotheses, and achieving measurable targets through rapid iteration. The ideal candidate will also build an AI-native production model for creating performance creative, email campaigns, and other marketing assets, demonstrating deep understanding of user economics and setting interface-specific targets.

The salary for this role ranges from $192,000 to $300,000 USD.

Skills that matter here

• AI: This role requires an AI-native approach to producing performance creative, lifecycle emails, and campaign assets directly.
• SEO: The role involves setting strategy and priorities for SEO as a horizontal function serving the consumer vertical.
• CRM: The role likely uses CRM for managing customer relationships and lifecycle marketing efforts, although not explicitly detailed.
• data analysis: The role demands data fluency at the operator level to understand user economics, set targets, and drive experimentation.

Who this role suits

• Someone with a decade or more of experience owning revenue in growth, consumer product, or GM roles.
• A leader who operates as a business owner and has experience in matrix or cross-functional environments.
• An individual with strong product instincts and a disciplined approach to experimentation.
• A person with a proven track record of developing growth talent and leading teams or pods.

From the employer

• Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality.
• Partner with the Consumer Product lead as a co-owner of the vertical’s revenue.
• Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio.
• Set strategy and priorities for horizontal functions serving your vertical — paid, lifecycle, onboarding, SEO, affiliate.
• Drive go-to-market for new products and features with clear activation hypotheses, measurable targets, and fast iteration.
• Build an AI-native production model where you and your pod produce performance creative, lifecycle emails, and campaign assets directly.
• Maintain deep fluency in your user’s economics.
• Set and defend interface-specific targets for payback, LTV, and activation.

• 10+ years in growth, consumer product, or GM roles where you owned a revenue number.
• Demonstrated ability to operate as a business owner.
• Experience operating in a matrix or cross-functional model.
• Strong product instincts.
• AI-native working style.
• Experimentation discipline.
• Data fluency at the operator level.
• Track record of developing growth talent and leading pods or sub-teams.
• Experience in consumer fintech, crypto, or other high-consideration categories.

• Fully remote company with Krakenites in 70+ countries.
• Industry-leading security, crypto education, and world-class client support.
• Equal opportunity employer with a focus on diversity and inclusion.