Role in brief
Kraken is seeking a Global Head of Growth for its consumer team, focusing on crypto adoption. This role requires extensive experience in growth and product management. Ideal candidates will have a strong background in data-driven decision making and team leadership.
About the role
As the Global Head of Growth at Kraken, you will lead the consumer growth team in a fully remote setting. Your primary responsibility will be to manage the consumer growth P&L, ensuring effective strategies for user acquisition and retention while promoting crypto adoption.
You will collaborate closely with the Consumer Product lead and guide growth leads within your team. Success in this role means driving measurable results through innovative go-to-market strategies, leveraging AI and data analysis to optimize performance across various consumer channels.
The salary range for this role is between $192,000 and $300,000, reflecting the seniority and responsibilities involved.
Skills that matter here
- AI: This role requires an AI-native working style to produce performance-driven creative and campaign assets.
- SEO: You will set strategies for SEO as part of the consumer growth initiatives.
- CRM: Managing customer relationships effectively will be key to enhancing user engagement and retention.
- data analysis: Data fluency is essential for making informed decisions and setting performance targets.
Who this role suits
- A candidate with over a decade of experience in growth or product roles, preferably in fintech or crypto.
- Someone who thrives in a matrix environment and can lead cross-functional teams effectively.
- An individual with strong analytical skills and a disciplined approach to experimentation.
- A leader who is passionate about developing talent and fostering a growth-oriented culture.
From the employer
- Own the consumer growth P&L — NTU volume, payback period, 12-month LTV, and cohort quality.
- Partner with the Consumer Product lead as a co-owner of the vertical’s revenue.
- Lead and develop growth leads within your pod who own sub-verticals within the consumer portfolio.
- Set strategy and priorities for horizontal functions serving your vertical — paid, lifecycle, onboarding, SEO, affiliate.
- Drive go-to-market for new products and features with clear activation hypotheses, measurable targets, and fast iteration.
- Build an AI-native production model where you and your pod produce performance creative, lifecycle emails, and campaign assets directly.
- Maintain deep fluency in your user’s economics.
- Set and defend interface-specific targets for payback, LTV, and activation.
- 10+ years in growth, consumer product, or GM roles where you owned a revenue number.
- Demonstrated ability to operate as a business owner.
- Experience operating in a matrix or cross-functional model.
- Strong product instincts.
- AI-native working style.
- Experimentation discipline.
- Data fluency at the operator level.
- Track record of developing growth talent and leading pods or sub-teams.
- Experience in consumer fintech, crypto, or other high-consideration categories.
- Fully remote company with Krakenites in 70+ countries.
- Industry-leading security, crypto education, and world-class client support.
- Equal opportunity employer with a focus on diversity and inclusion.
Questions about this role
Is this position remote?
Yes, this role is fully remote with Krakenites located in over 70 countries.
What level of experience is required?
Candidates should have 10+ years in growth, consumer product, or GM roles with revenue ownership.
How can I apply for this position?
Interested candidates can apply through the Kraken website at https://www.kraken.com.