Head of Product Creative

About the role

This role focuses on setting the creative direction and visual identity for Coinbase's consumer product offerings. The Head of Product Creative will be responsible for evolving the design language, including icons, color systems, typography, and UI components. A key part of the job involves leading product launch campaigns from initial concept through to final delivery, ensuring a high standard of visual craft and compelling storytelling.

The position requires close collaboration with various internal teams, including Product Designers, Engineers, Product Managers, and Marketers, to integrate creative thinking throughout the product development lifecycle. Success in this role means balancing innovative design with practical implementation at scale, while also directly contributing to high-visibility projects as a senior individual contributor when necessary.

A significant aspect of this leadership role is building and mentoring a team of visual, motion, and illustration designers. The Head of Product Creative will be tasked with raising the overall quality bar through constructive critique, sharing best practices, and providing hands-on art direction. This involves fostering a strong creative culture within a remote-first environment and elevating the team's output.

The annual base salary for this role ranges from $180,000 to $300,000 USD, with the specific amount varying by location and potentially including equity and bonus eligibility.

Skills that matter here

• visual design: This role requires deep expertise in visual design fundamentals like typography, layout, color, and composition to define and evolve the product's visual identity.
• motion design: The Head of Product Creative will direct motion design work and contribute to shaping how Coinbase products move and feel.
• illustration: This position involves directing illustration work and building a team that includes illustration designers.
• Figma: Fluency in Figma is required for producing and critiquing design work at a high level of craft.
• Adobe Creative Suite: Proficiency in Adobe Creative Suite is expected for creating and refining visual assets.

Who this role suits

• A leader with at least 7 years of experience in product-focused creative work, demonstrating a portfolio of impactful, shipped product experiences.
• An experienced manager who has spent at least 2 years mentoring senior designers and building creative culture in a remote setting.
• Someone who thrives on collaborating across functions, partnering with product, engineering, and marketing stakeholders to drive creative initiatives.
• A hands-on contributor who is willing to directly engage in high-visibility projects when needed, balancing leadership with individual craft.

From the employer

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components.
• Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling.
• Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process.
• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction.
• Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale.
• Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

What we look for in you:

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences.
• 2+ years managing or mentoring senior designers, with demonstrated ability to build creative culture and elevate team output in a remote-first environment.
• Deep expertise in visual design fundamentals (typography, layout, color, composition) and the ability to direct motion design and illustration work.
• Proven track record of leading cross-functional creative initiatives from concept to adoption, partnering with Product, Engineering, and Marketing stakeholders.
• Fluency in Figma, Adobe Creative Suite, and prototyping tools, with the ability to produce and critique work at the highest level of craft.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

What we offer:

• Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $243,865 — $286,900 USD.