Head of Product Creative

What you'll do:

• Own the creative direction and visual identity of the Coinbase consumer product, evolving the design language across icons, color systems, typography, and UI components.
• Lead high-impact product launch campaigns from concept through delivery, with rigorous attention to visual craft and storytelling.
• Partner with Product Designers, Engineers, Product Managers, and Marketers to embed creative thinking into every stage of the product development process.
• Build and mentor a team of visual, motion, and illustration designers, raising the quality bar through critique, shared best practices, and hands-on art direction.
• Shape the creative strategy for how Coinbase products look, move, and feel, balancing innovation with feasibility at scale.
• Drive design excellence by directly contributing as a senior IC when needed, rolling up your sleeves on high-visibility projects.

What we look for in you:

• 7+ years leading product-focused creative work (visual design, motion, illustration) with a portfolio demonstrating shipped, high-impact product experiences.
• 2+ years managing or mentoring senior designers, with demonstrated ability to build creative culture and elevate team output in a remote-first environment.
• Deep expertise in visual design fundamentals (typography, layout, color, composition) and the ability to direct motion design and illustration work.
• Proven track record of leading cross-functional creative initiatives from concept to adoption, partnering with Product, Engineering, and Marketing stakeholders.
• Fluency in Figma, Adobe Creative Suite, and prototyping tools, with the ability to produce and critique work at the highest level of craft.
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

What we offer:

• Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $243,865 — $286,900 USD.