Role in brief
Circle is looking for a Senior Brand Designer to develop and scale visual and motion design systems for its core brand and sub-brands. This role involves creating reusable components and documentation to ensure brand consistency across various platforms. Candidates with strong systems thinking, motion design expertise, and experience with AI tools in a brand context, particularly within crypto or fintech, should apply.
About the role
This role focuses on defining and evolving scalable brand design systems for Circle and its sub-brands. The designer will create visual frameworks that balance consistency with differentiation, developing reusable components, templates, and documentation. This work supports internal teams and external partners, ensuring a cohesive brand experience across all touchpoints.
A key aspect of this position is translating brand strategy into expressive motion systems for campaigns, web, and digital experiences. The designer will build motion toolkits and patterns to ensure consistent brand extension across various channels. This requires a strong understanding of how motion design contributes to brand identity and user engagement.
Success in this role involves collaborating with marketing, product, and agency partners to achieve high-quality, on-brand execution. The designer will leverage AI tools to enhance motion workflows, creative exploration, and the development of scalable systems. This blend of creative execution, systems thinking, and technological integration is central to the position's impact.
The listed salary range for this full-time senior remote role is $112,500 to $147,500.
Skills that matter here
- Design Systems: This role will define and evolve scalable brand design systems for the company and its sub-brands.
- Motion Graphics: The designer will translate brand strategy into expressive motion systems and create motion toolkits for consistent brand extension.
- Figma: Proficiency in Figma is required for design work, alongside other creative tools.
- Adobe Creative Suite: Proficiency in Adobe Creative Suite, including After Effects or similar motion tools, is necessary for this role.
- AI tools: The role involves leveraging AI tools to enhance motion workflows, creative exploration, and scalable system development.
- Cross-functional Collaboration: The designer will collaborate with marketing, product, and agency partners to ensure high-quality, on-brand execution.
Who this role suits
- A designer who thinks systematically and can apply that thinking to brand and motion.
- Someone with a strong portfolio showcasing both brand identity and motion design work.
- An individual comfortable creating documentation and toolkits to enable consistent execution.
- A professional with experience in crypto, fintech, or Web3 environments who understands multi-brand ecosystems.
From the employer
- Define and evolve scalable brand design systems for Circle and associated sub-brands.
- Develop visual frameworks that balance consistency with clear brand differentiation.
- Build reusable components, templates, and documentation to support internal teams and external partners.
- Translate brand strategy into expressive motion systems across campaigns, web, and digital experiences.
- Create motion toolkits and patterns that extend the brand consistently across channels.
- Leverage AI tools to enhance motion workflows, creative exploration, and scalable system development.
- Collaborate cross-functionally with marketing, product, and agency partners to ensure high-quality, on-brand execution.
- 4+ years of experience in brand, visual, or systems design within an in-house, agency, or hybrid environment.
- Demonstrated experience building and scaling brand design systems.
- Strong portfolio and personal website showcasing systems thinking, brand identity work, and motion design.
- Experience creating documentation and toolkits that enable scalable, consistent execution.
- Proficiency in Figma and Adobe Creative Suite, including After Effects or comparable motion tools.
- Demonstrated experience incorporating AI tools into motion or design system workflows.
- Experience collaborating cross-functionally with marketing, product, and external creative partners.
- Experience within crypto, fintech or Web3.
- Experience supporting multi-brand or sub-brand ecosystems.
- Competitive salary range: $112,500 - $147,500.
- Flexible work environment.
- Opportunity to work on innovative projects in a leading financial platform company.
Questions about this role
What is the remote work policy for this role?
This is a fully remote position.
What level of seniority is expected for this role?
This is a senior-level position, requiring at least 4 years of experience in brand, visual, or systems design.
What is the salary range for this position?
The competitive salary range for this role is between $112,500 and $147,500.
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