Senior Brand Designer, Systems & Motion

About the role

This role focuses on defining and evolving the visual identity for Circle's main brand and its sub-brands. The designer will build scalable brand design systems and visual frameworks that ensure consistency while allowing for differentiation. This involves creating reusable components, templates, and comprehensive documentation to support various internal teams and external partners.

A key aspect of this position is translating brand strategy into expressive motion systems. The designer will develop motion toolkits and patterns for campaigns, web, and other digital experiences, ensuring the brand's motion language is consistent across all channels. The role also involves exploring and integrating AI tools to enhance motion workflows and design system development.

Success in this role means establishing robust brand design and motion systems that are both scalable and well-documented. The designer will collaborate with marketing, product, and agency partners to ensure all brand executions are high-quality and consistent. The ideal candidate will have a strong portfolio demonstrating their expertise in systems thinking, brand identity, and motion design.

The competitive salary for this role is between $112,500 and $147,500 USD.

Skills that matter here

• Design Systems: This role requires building and scaling comprehensive design systems for the core brand and its sub-brands.
• Motion Graphics: The designer will create expressive motion systems and toolkits for various digital experiences and campaigns.
• Figma: Proficiency in Figma is required for developing and documenting design system components.
• Adobe Creative Suite: The role demands proficiency in Adobe Creative Suite, including After Effects, for motion design and creative execution.
• Brand Identity: The designer will contribute to defining and evolving the visual identity across Circle's brand ecosystem.
• Cross-functional Collaboration: This position involves working with marketing, product, and agency partners to ensure consistent brand execution.

Who this role suits

• You have a background in brand, visual, or systems design, with at least four years of experience.
• You are adept at building and scaling brand design systems and creating comprehensive documentation.
• You have a strong portfolio showcasing your expertise in systems thinking, brand identity, and motion design.
• You have experience within the crypto, fintech, or Web3 sectors, or with multi-brand ecosystems.

From the employer

• Define and evolve scalable brand design systems for Circle and associated sub-brands.
• Develop visual frameworks that balance consistency with clear brand differentiation.
• Build reusable components, templates, and documentation to support internal teams and external partners.
• Translate brand strategy into expressive motion systems across campaigns, web, and digital experiences.
• Create motion toolkits and patterns that extend the brand consistently across channels.
• Leverage AI tools to enhance motion workflows, creative exploration, and scalable system development.
• Collaborate cross-functionally with marketing, product, and agency partners to ensure high-quality, on-brand execution.

• 4+ years of experience in brand, visual, or systems design within an in-house, agency, or hybrid environment.
• Demonstrated experience building and scaling brand design systems.
• Strong portfolio and personal website showcasing systems thinking, brand identity work, and motion design.
• Experience creating documentation and toolkits that enable scalable, consistent execution.
• Proficiency in Figma and Adobe Creative Suite, including After Effects or comparable motion tools.
• Demonstrated experience incorporating AI tools into motion or design system workflows.
• Experience collaborating cross-functionally with marketing, product, and external creative partners.
• Experience within crypto, fintech or Web3.
• Experience supporting multi-brand or sub-brand ecosystems.

• Competitive salary range: $112,500 - $147,500.
• Flexible work environment.
• Opportunity to work on innovative projects in a leading financial platform company.