Marketing Manager LATAM

About the role

This role focuses on expanding Rain's presence in Latin America by developing and executing a comprehensive regional marketing plan. The manager will be responsible for defining objectives, managing budgets, and creating quarterly calendars tailored to the LATAM market. This includes refining target accounts with business development leadership, running account-based marketing campaigns, and designing co-marketing initiatives with strategic partners to generate pipeline and revenue.

A key aspect of the position is localizing Rain's messaging and product information for regional buyers, which involves translating and adapting materials like one-pagers, pricing narratives, and demos. The manager will also create market-specific content such as explainers and regulatory primers, and own the LATAM event strategy, including conferences and roadshows. Success in this role means effectively influencing pipeline within the region and providing market feedback to headquarters to refine overall strategy.

The role requires close collaboration with various internal teams including Business Development, Product, Legal/Compliance, and Design across different time zones. The manager will also oversee external agencies for events, creative, PR, and translation. This is a hands-on role for someone comfortable building programs from scratch and driving measurable outcomes in a fast-paced, hypergrowth environment focused on stablecoin payments.

The compensation for this role ranges from $45,000 to $75,000 annually, with additional equity and bonus opportunities.

Skills that matter here

• B2B: This role requires extensive B2B marketing experience, particularly in the fintech or payments sector, to target enterprise clients.
• Go-to-Market Strategy: The manager will build and execute the entire LATAM go-to-market plan, aligning it with pipeline and revenue targets.
• Localization: A core responsibility is adapting all marketing content, messaging, and product narratives for the specific needs of Latin American buyers.
• Event Management: The role involves owning the full event strategy for LATAM, including planning, execution, and ROI measurement for conferences and roadshows.
• ABM: The manager will run account-based marketing campaigns targeting specific enterprise segments like exchanges, neobanks, and banks.
• Fintech: Experience within the fintech, payments, or adjacent infrastructure sectors in LATAM is crucial for understanding the market and target audience.

Who this role suits

• A self-starter who can build marketing programs from the ground up without extensive prior frameworks.
• Someone who thrives in a cross-functional environment, collaborating with various teams across different time zones.
• An individual who can translate complex technical concepts into clear, valuable messages for business leaders.
• A results-oriented marketer focused on measurable outcomes and pipeline influence.

From the employer

• Regional GTM & planning: Build the LATAM marketing plan tied to pipeline and revenue targets; define objectives, budgets, and quarterly calendars.
• Target account strategy: Partner with BD leadership to refine ICPs and named account lists; run ABM campaigns and outreach plays by segment (exchanges, neobanks, fintechs, banks).
• Partner & field marketing: Design co-marketing with strategic partners (announcements, case studies, webinars, in-person events); equip BD with region-ready plays.
• Localization & product marketing: Translate and adapt messaging, proof points, one-pagers, pricing narratives, and demos for local buyers; maintain a regional message house.
• Content for the region: Produce market-specific explainers, regulatory primers, and customer stories that educate enterprise buyers on onchain payments.
• Events & activations: Own LATAM event strategy (flagship conferences, roadshows, private roundtables); drive pre/during/post programs and measurable ROI.
• Comms & PR: Coordinate regional PR/earned moments with HQ comms and agencies.
• Measurement: Be accountable for pipeline influence in-region; report insights and iterate quickly.
• Enablement: Build regional sales decks, talk tracks, objection handling, and case studies.
• Agency & vendor management: Source and manage regional specialists (events, creative, PR, translators, etc.).
• Feedback loop: Bring market signal (customer pain, regulatory shifts, competitors) back to HQ to sharpen Rain’s overall strategy.

• 7–10 years in B2B marketing with meaningful time operating in LATAM fintech, payments, or adjacent infrastructure.
• Comfortable starting from first principles, creating clarity, and shipping programs solo before scaling.
• Strong grasp of ABM and how marketing fuels enterprise deals; you set KPIs and own outcomes.
• Can translate technical concepts (stablecoins, on-chain payments, APIs, compliance) into clear value for executives and product leaders.
• Full professional proficiency in Spanish; Portuguese strongly preferred.
• Strong written skills for localization.
• Cross-functional partner, thrives working with BD, Product, Legal/Compliance, and Design across time zones.
• Practical fluency with CRM/marketing automation, analytics, and AI content/translation workflows.
• Based in LATAM (or ability to frequently travel to the region).
• Willing to travel ~25–40% for partners and events.
• Track record building B2B marketing plans 0→1 (nice to have).
• Experience marketing to banks and regulated institutions in LATAM (nice to have).
• Network among regional media, communities, and event organizers (nice to have).
• Experience commissioning original research or market surveys for credibility and demand gen (nice to have).
• Managed external agencies and built small, high-leverage teams (nice to have).

• Competitive salary: $45K – $75K.
• Offers Equity.
• Offers Bonus.
• Opportunity to work in a hypergrowth company.
• Freedom to explore ideas and impact the roadmap and vision of the company.