Social Media & Content Manager

About the role

This role focuses on creating and managing content across various platforms, including X, LinkedIn, and the company blog. The manager will develop original market analysis and commentary, transforming complex crypto trends into accessible thought leadership. A key aspect is collaborating with research and data science teams to identify compelling on-chain insights and package them into shareable content, ensuring the company's capabilities are effectively showcased to institutional audiences.

The position also involves writing and growing a newsletter to keep subscribers informed about market developments and the company's insights. The manager will work closely with the creative team to produce visual assets like infographics and charts that simplify data. Additionally, they will support product launches and company initiatives by coordinating with the broader marketing team on announcements and campaigns, while monitoring crypto markets for timely content opportunities.

Success in this role means consistently engaging institutional audiences through high-quality content that demonstrates the company's value. It requires a proactive approach to identifying content opportunities, a strong ability to distill technical information into clear narratives, and effective collaboration with internal teams. The ideal candidate will have a proven track record of growing social media engagement and managing content strategies within the crypto or fintech space.

The salary for this full-time remote role ranges from $75,000 to $120,000 annually.

Skills that matter here

• social media: This role requires creating and publishing content across platforms like X and LinkedIn, and demonstrating success in growing social media accounts with measurable engagement.
• content creation: The manager will be responsible for developing original analysis, market threads, newsletters, and blog posts, and supporting product launches with coordinated content.
• marketing: The role involves coordinating with the broader marketing team on announcements, events, and campaigns, and supporting overall company initiatives.
• crypto: The position requires monitoring crypto markets and regulatory developments to identify timely content opportunities and developing perspectives on crypto trends for institutional audiences.
• data analysis: Collaboration with data science teams is essential to surface compelling on-chain insights and package them into shareable content, often requiring the ability to distill data-heavy concepts.
• AI tools: High proficiency with AI tools like Claude and ChatGPT is a required skill for content generation and efficiency in this role.

Who this role suits

• A person with a strong writing portfolio that includes published blogs, threads, newsletters, or research pieces.
• Someone who can distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences.
• An individual experienced in collaborating with technical teams like data science or research, and creative teams for visual content.
• A professional with at least two years in a marketing or content role, preferably within a crypto company that serves institutions.

From the employer

What You’ll Do

• Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie’s capabilities and engages institutional audiences
• Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise and understanding of our audience
• Collaborate with research and data science teams to surface compelling onchain insights and package them into shareable content
• Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie’s latest insights
• Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible
• Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns
• Monitor crypto markets and regulatory developments to identify timely content opportunities
• Conduct independent research when needed to develop original angles and perspectives

Requirements

Must-haves:

• 2+ years in a marketing or content role preferably with a crypto company that works with institutions
• Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
• Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
• Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
• High proficiency with AI tools like Claude, ChatGPT, and others
• Experience collaborating with technical teams like data science, research, or product
• Experience partnering with creative teams to develop infographics and visual content

Nice-to-haves:

• Experience marketing to institutional/B2B audiences in crypto or fintech
• Experience with analytics tools (Google Analytics, X Analytics, etc.)
• Experience with tools like Figma, Canva
• Familiarity with SEO and how content surfaces in AI search
• Ideally located in New York

Benefits

• Competitive compensation
• Employee stock option plan
• Health, dental, vision, and disability insurance
• Flexible paid time off
• Flexible working hours
• A fast-paced and exciting work environment
• Strong teamwork-driven culture