Role in brief
Coinbase is seeking a Performance Marketing Manager to oversee global paid marketing channels. This role is ideal for those with extensive experience in performance marketing and a strong analytical mindset.
✓ Direct apply: you message the hiring person by email. No ATS.
About the role
As a Performance Marketing Manager at Coinbase, you will lead the strategy and execution of paid performance channels, focusing on user acquisition and efficiency. Your work will involve managing significant advertising budgets and collaborating with various teams to optimize marketing efforts.
The Growth Marketing team is dedicated to scaling Coinbase's customer base through data-driven strategies. Success in this role means driving measurable improvements in user acquisition while maintaining strong cross-functional relationships and delivering insights that influence business outcomes.
The salary range for this position is between $140,080 and $200,900 USD, depending on location.
Skills that matter here
- performance marketing: This role requires deep expertise in managing paid search and social channels to drive user acquisition.
- analytics: You will utilize analytics tools to interpret data and inform marketing strategies.
- project management: Strong project management skills are essential for handling multiple campaigns and priorities effectively.
- B2C marketing: Experience in B2C marketing is crucial for understanding consumer behavior in fintech and crypto.
- data-driven strategies: You will implement data-driven strategies to optimize user acquisition efforts.
- mobile user acquisition: Managing mobile user acquisition campaigns will be a key part of your responsibilities.
Who this role suits
- You have a strong background in performance marketing with at least 5 years of experience.
- You thrive in analytical environments and enjoy using data to drive decisions.
- You are organized and capable of managing multiple projects simultaneously.
- You excel in cross-functional collaboration and can effectively communicate complex ideas.
From the employer
What you'll do:
- Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
- Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
- Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
- Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
- Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
- Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.
Required skills and experience:
- A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
- Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
- Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns.
- Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
- Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
- B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
- Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
- Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality.
- Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
What the company offers:
- Base salary varies by location (see range below).
- Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Annual base salary range (excluding equity and bonus): $140,080—$200,900 USD.
Questions about this role
Is this position remote?
Yes, this role is remote-first but not remote-only, with quarterly in-person sessions.
What skills are required for this role?
Candidates should have expertise in performance marketing, analytics, project management, and B2C marketing, among others.
How can I apply for this job?
You can apply through the Coinbase website.
✓ Direct apply: you message the hiring person by email. No ATS.