Performance Marketing Manager

About the role

This role involves taking ownership of global paid performance channels, including Google Ads, paid social platforms like Meta and TikTok, and mobile user acquisition. The manager will be responsible for setting and executing strategies to meet aggressive targets for new user acquisition and efficiency. A key part of the work is to continuously test and learn, translating insights from creatives, audiences, and bidding strategies into scalable playbooks for different global markets.

The position requires close collaboration with Data Science and Analytics teams to design experiments, incrementality tests, and measurement frameworks that link channel performance to business outcomes. The manager will also build and maintain relationships with major platforms like Google and Meta, aligning on betas and joint growth plans. This ensures new capabilities are leveraged and performance dashboards provide clear visibility across geographies, products, and channels, allowing for proactive identification of insights, risks, and opportunities for leadership.

Success in this role means consistently driving measurable improvements in user acquisition efficiency across multiple channels and markets, managing large media budgets effectively. It also involves working cross-functionally with various internal teams such as Product Marketing, Legal, Engineering, and Creative. The ideal candidate will be adept at synthesizing complex performance narratives and influencing senior stakeholders with clear, data-backed recommendations.

The base salary for this role ranges from $140,080 to $200,900 USD annually, with the final amount varying by location.

Skills that matter here

• performance marketing: This role requires leading end-to-end strategy and execution across all global paid performance channels.
• paid search: Experience is needed to manage campaigns on platforms like Google Ads to hit user acquisition and efficiency targets.
• paid social: The manager will oversee paid social campaigns on platforms such as Meta and TikTok.
• mobile user acquisition: This skill is essential for driving user growth through mobile-specific strategies.
• data-driven strategies: The role involves designing experiments, interpreting results, and making decisions based on data to optimize performance.
• project management: The manager will need to organize multiple geographies, campaigns, and tests while maintaining execution quality.

Who this role suits

• A person who thrives on aggressive targets and pushing perceived limits in a fast-paced environment.
• Someone who is highly analytical and enjoys designing experiments, interpreting data, and making data-grounded decisions.
• An individual with a strong aptitude for technology, comfortable leveraging AI and automation tools to optimize workflows and scale campaigns.
• A professional who excels at cross-functional collaboration and can effectively communicate complex performance narratives to influence stakeholders.

From the employer

What you'll do:

• Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
• Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required skills and experience:

• A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
• Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns.
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
• Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
• Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
• Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality.
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

What the company offers:

• Base salary varies by location (see range below).
• Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $140,080—$200,900 USD.