Performance Marketing Manager

About the role

This role focuses on owning and executing the end-to-end strategy for global paid performance channels, including Google Ads, paid social platforms like Meta and TikTok, and mobile user acquisition. The primary goal is to achieve aggressive targets for new user acquisition and efficiency. This involves managing large media budgets and driving measurable improvements in user acquisition across various channels and markets.

A key aspect of this position is a rigorous testing and learning agenda. The manager will design experiments and incrementality tests in collaboration with Data Science and Analytics, translating results into scalable playbooks for global markets. Success in this role means consistently connecting channel performance to downstream business outcomes and proactively surfacing insights, risks, and opportunities to leadership through clear dashboards and reporting.

The role requires significant cross-functional collaboration, working with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams. It also involves leading platform relationships with major ad partners to align on betas, measurement approaches, and joint growth plans, ensuring the company unlocks new capabilities and maintains a competitive edge in its marketing efforts.

The annual base salary for this position ranges from $140,080 to $200,900 USD, excluding equity and bonus eligibility.

Skills that matter here

• performance marketing: This role requires hands-on experience in performance marketing, specifically in developing and executing strategies across various paid channels to drive user acquisition.
• paid search: The manager will be responsible for strategy and execution within paid search channels, optimizing campaigns to meet acquisition and efficiency targets.
• paid social: This position involves managing and optimizing paid social campaigns across platforms like Meta and TikTok to drive user growth.
• mobile user acquisition: Experience in mobile user acquisition is necessary for this role, as it involves driving new users through mobile-specific channels.
• data-driven strategies: The role demands an analytical approach, using data to design experiments, interpret results, and make informed decisions for marketing campaigns.
• project management: Strong project management skills are essential to handle multiple geographies, campaigns, and priorities while maintaining execution quality.

Who this role suits

• Someone with a minimum of five years of hands-on performance marketing experience, comfortable managing large media budgets.
• An individual with a strong analytical and experimentation mindset, capable of leveraging BI tools and interpreting complex data.
• A professional who thrives in a fast-paced environment and is adept at cross-functional collaboration and influencing stakeholders.
• A marketer with B2C experience, preferably in fintech or crypto, who is technically inclined and can utilize automation tools for workflow efficiency.

From the employer

What you'll do:

• Own end-to-end strategy and execution across global paid performance channels (including Google Ads, paid social (Meta, TikTok), and mobile UA) to hit aggressive new user acquisition and efficiency targets.
• Drive a rigorous testing and learning agenda across creatives, audiences, bidding strategies, and landing experiences; translate results into scaled playbooks for global markets.
• Partner with Data Science and Analytics to design experiments, incrementality tests, and measurement frameworks that connect channel performance to downstream business outcomes.
• Lead platform relationships with Google, Meta, TikTok, and others, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.
• Build and maintain performance dashboards and reporting with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams.

Required skills and experience:

• A minimum of 5+ years of hands-on performance marketing experience, with deep expertise spanning paid search, paid social, and/or mobile user acquisition in an in-house or agency environment.
• Proven track record owning large-scale media budgets and delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted campaigns.
• Analytical and experimentation mindset; comfortable with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.
• Experience with full-funnel measurement across app and web, including event strategy, SKAN/iOS privacy-aware execution, and incrementality testing.
• B2C experience required; fintech, crypto, or high-consideration consumer financial products strongly preferred.
• Excellent cross-functional collaboration and communication skills, able to synthesize complex performance narratives and influence senior stakeholders with clear recommendations.
• Highly organized with strong project management skills; able to manage multiple geographies, campaigns, tests, and priorities in parallel while maintaining execution quality.
• Utilize generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

What the company offers:

• Base salary varies by location (see range below).
• Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
• Annual base salary range (excluding equity and bonus): $140,080—$200,900 USD.