Organic Search Marketer - SEO/AEO

About the role

This role involves shaping Mercury's SEO and AI Search Optimization (AEO) strategies to enhance product visibility and drive traffic. The successful candidate will be responsible for defining product-level search initiatives, using performance data, competitive analysis, and audience insights to identify key opportunities. This position requires a strategic mindset to adapt to the evolving landscape of AI-driven search, moving beyond traditional keyword-based approaches to interpret and synthesize information for users.

A core part of this job is cross-functional collaboration, working with teams such as Social, Product, Product Marketing, Engineering, and Community. The Organic Search Marketer will also be responsible for the technical SEO/AEO roadmap for Mercury.com, partnering closely with the Engineering team to implement solutions. This includes developing repeatable systems and AI workflows to improve the consistency and efficiency of search efforts.

Success in this position means not only driving traffic but also identifying and scoping valuable multi-format assets like tools, templates, and downloadable content. The ideal candidate will demonstrate a track record of translating strategy into tangible, high-quality deliverables independently. This role is suited for someone who can combine deep technical understanding with an AI-native perspective to navigate the complexities of modern search engines.

The salary range for this position is between $115,700 and $144,600, with specific figures varying based on location within the US or if located in Canada.

Skills that matter here

• SEO: This role requires expertise in traditional Search Engine Optimization to drive organic traffic and visibility.
• AEO: The position focuses on AI Search Optimization, understanding how AI systems interpret and synthesize information for users.
• AI: The candidate needs an AI-native mindset and hands-on experience with AI agents and automation tools to develop new search strategies.
• data analysis: Performance data and audience insights will be used to prioritize opportunities and inform search strategies.
• content strategy: The role involves identifying and scoping multi-format assets like tools and templates, which ties into content strategy.

Who this role suits

• A self-directed strategist who can independently translate search strategy into high-quality work.
• Someone with a strong technical understanding of both traditional SEO and how large language models interpret content.
• An individual who uses data to inform judgment and prioritize tasks effectively.
• A collaborative professional who can partner with various internal teams to achieve shared goals.

From the employer

• Own product-level SEO and AI Search strategies, using performance data, competitor deep dives, and audience insights to prioritize opportunities.
• Partner cross-functionally with Social, Product, Product Marketing, Engineering, and Community teams.
• Own the technical SEO/AEO roadmap for Mercury.com, working closely with Engineering.
• Build repeatable systems, AI workflows, and guidelines that increase the consistency, efficiency, and impact of Mercury’s SEO and AEO efforts.
• Identify and scope high-value tools, templates, calculators, downloadable PDFs, and other multi-format assets.

• 5+ years of SEO experience, with 2-3 years focused on AEO.
• Deep technical fluency paired with a clear grasp of how LLMs interpret and weight content.
• A track record of turning strategy into shipped, high-quality work independently.
• Hands-on experience with AI agents and automation tools.
• Sharp, data-informed judgment for knowing what to prioritize.

• Competitive base salary and equity (stock options/RSUs).
• Salary ranges for US employees in major cities: $128,600 - $144,600.
• Salary ranges for US employees outside major cities: $115,700 - $130,100.
• Salary ranges for Canadian employees: 121,500 CAD - 136,700 CAD.
• Commitment to diversity & belonging and Equal Employment Opportunity.