PR Relations Specialist - APAC

About the role

This role focuses on engaging with Key Opinion Leaders (KOLs) across the APAC region, acting as a direct link between them and Binance. Responsibilities include identifying suitable KOLs, coordinating events and meetings, and ensuring consistent, professional communication. The specialist will also help manage crisis situations involving KOLs, providing support and contributing to resolution efforts.

The position involves preparing regular updates and reports on KOL activities and public sentiment, ensuring that insights are shared effectively within the team. Collaboration with various internal teams is essential to align KOL strategies with broader public relations objectives. Maintaining a professional company image while representing Binance at events and engagements is also a key aspect of the role.

Success in this position means effectively building and maintaining strong relationships with KOLs, contributing to a positive public image for Binance, and supporting the PR team in achieving its goals. The ideal candidate will thrive in a fast-paced environment, demonstrating strong interpersonal skills and a proactive approach to managing communications and events.

The annual salary for this position ranges from $70,000 to $219,000 USD.

Skills that matter here

• Communications: This role requires a background in communications to effectively manage public relations, engage with KOLs, and handle sensitive situations.
• Marketing: A foundation in marketing principles will help align KOL strategies with broader company goals and understand public sentiment.
• Public Relations: Direct experience or education in public relations is essential for managing external communications and brand reputation.
• English: Fluency in English is necessary for coordinating with international partners and stakeholders.
• interpersonal skills: Strong interpersonal skills are critical for building rapport and maintaining professional relationships with KOLs.
• detail-oriented: Being detail-oriented is important for preparing accurate reports and managing communications effectively.

Who this role suits

• A recent graduate or current student in a relevant field like Communications, Marketing, or Public Relations.
• Someone who is confident and comfortable engaging with influencers and attending events.
• An individual who is proactive, detail-oriented, and capable of working effectively in a fast-paced setting.
• A person who can handle sensitive situations calmly and professionally, representing the company with a professional image.

From the employer

• Assist in identifying and engaging KOLs aligned with our brand values.
• Support the PR team in organizing and attending KOL events, meetings, and networking activities.
• Act as a liaison between the company and KOLs, ensuring timely and professional communication.
• Help manage crisis communications and support resolution efforts with KOLs during sensitive situations.
• Prepare and deliver clear, concise updates and reports on KOL activities and public sentiment.
• Collaborate with cross-functional teams to align KOL strategies with overall PR goals.
• Maintain a professional and presentable image as a representative of the company.

• Recent graduate or final-year student in Communications, Marketing, Public Relations, or related fields.
• Fluency in English is required to coordinate with overseas partners and stakeholders.
• Strong interpersonal skills with the ability to build rapport and maintain professional relationships.
• Presentable, confident, and comfortable attending events and engaging with influencers.
• Proactive, detail-oriented, and able to work effectively in a fast-paced environment.
• Interest in the crypto/blockchain industry is a plus but not mandatory.
• Ability to handle sensitive situations calmly and professionally.

• Shape the future with the world's leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).