Senior PR Manager - Asia

About the role

This Senior PR Manager position at Binance involves crafting and implementing public relations and communication strategies specifically for the Asian market. The role requires building and maintaining strong relationships with media outlets throughout the region. A key aspect of the job is ensuring that all communications adhere to compliance standards, particularly in regulated markets.

The manager will be responsible for leading PR efforts related to new product launches and corporate announcements, coordinating these activities to maximize visibility and impact. This includes overseeing local PR agencies and working closely with global teams to ensure consistent messaging and strategy alignment across different regions.

Success in this role means effectively enhancing Binance's brand visibility and managing its public image across Asia. This involves navigating complex regulatory environments and communicating the company's offerings clearly to a diverse audience. The ideal candidate will integrate regional efforts with the company's broader communication goals.

The annual salary for this position ranges from $90,000 to $150,000.

Skills that matter here

• public relations: This role requires extensive experience in public relations, specifically developing and executing PR strategies for a large organization.
• communications: The position demands strong communication skills to manage media relationships and frame messages effectively for diverse audiences.
• storytelling: This skill is essential for crafting compelling narratives around product launches and corporate announcements.
• message framing: The role requires the ability to frame messages clearly and compliantly, especially in restricted markets.
• English: Fluency in English is a mandatory requirement for all communications and coordination within the global team.

Who this role suits

• A professional with 8-12 years of experience in public relations or communications.
• Someone with a background in financial services, fintech, technology, or the crypto industry.
• An individual who has hands-on experience managing regional PR strategies specifically in Asia.
• A person capable of navigating compliance requirements in communications for restricted markets.

From the employer

• Develop and execute PR and communications strategy for Asia.
• Build and maintain media relationships across the region.
• Ensure compliance-safe communications in restricted markets.
• Lead PR planning for product launches and corporate announcements.
• Manage local PR agencies and collaborate with global teams.

• 8–12+ years in public relations or communications.
• Experience in financial services, fintech, technology, or crypto.
• Hands-on experience managing regional PR strategies in Asia.
• Strong storytelling and message framing skills.
• Fluency in English; additional languages are an advantage.

• Competitive salary and company benefits.
• Work-from-home arrangement.
• Opportunities for career growth and continuous learning.
• Collaborate with world-class talent in a flat-structured organization.