Public Relations & Content Manager

About the role

This role focuses on shaping the public narrative for Crimson Education's online learning platform. The manager will be responsible for creating diverse content, including thought leadership pieces, press releases, and digital copy for blogs and social media. A key aspect of the work involves maintaining a consistent brand voice across all communication channels to effectively reach target audiences.

A significant part of this position involves building and nurturing relationships with journalists, podcasters, and industry influencers. The manager will identify and act on media opportunities, positioning the organization's leadership as experts in online education. Collaboration with academic and student experience teams will be essential to gather success stories and testimonials for external communication.

Success in this role is measured by the volume and quality of earned media placements in target publications, consistent delivery of high-quality content on schedule, and growth in brand mentions and engagement. The manager will also oversee a content calendar aligned with key school events and enrolment cycles, ensuring all messaging supports the company's objectives.

The listed salary range for this full-time remote position is between $57,500 and $97,750 USD.

Skills that matter here

• Exceptional writing and editing skills: This role requires crafting various content types, from press releases and thought leadership pieces to blog posts and social media copy, all while maintaining a consistent brand voice.
• Experience securing earned media coverage: The manager will build media relationships and identify opportunities to place stories in reputable publications, positioning company leadership as experts.
• A strong understanding of how to tailor messaging for different audiences: Content must be adapted for parents, students, media, and partners to ensure effective communication across various platforms.
• The ability to manage multiple projects and deadlines with minimal supervision: This position involves overseeing a content calendar, coordinating various content initiatives, and managing media outreach independently.

Who this role suits

• A person who enjoys crafting compelling narratives and adapting their writing style for different platforms and audiences.
• Someone who thrives on building professional relationships with media contacts and influencers.
• An individual who is organized and capable of managing multiple content projects and deadlines independently.
• A collaborative professional who values aligning communication efforts with broader marketing and educational goals.

From the employer

• Write thought leadership pieces, press releases, op-eds, and feature pitches for target publications.
• Develop and maintain a consistent, compelling brand voice across all channels.
• Build and manage relationships with journalists, podcasters, and industry influencers.
• Identify and respond to timely media opportunities, positioning CGA leadership as experts in online education.
• Write and edit blog posts, newsletters, case studies, landing page copy, and social media content.
• Manage a content calendar aligned with enrolment cycles, product launches, and key school moments.
• Work with the academic and student experience teams to surface student success stories and testimonials.
• Maintain brand guidelines and ensure consistency across all written communications.
• Support internal communications including parent newsletters and community updates.
• Collaborate with the wider marketing team to keep messaging aligned across all channels.

• Exceptional writing and editing skills, with a portfolio spanning PR, long-form, and digital copy.
• Experience securing earned media coverage in reputable publications.
• A strong understanding of how to tailor messaging for different audiences (parents, students, media, partners).
• Experience in education, EdTech, or a mission-driven organisation (desirable but not essential).
• The ability to manage multiple projects and deadlines with minimal supervision.
• A collaborative spirit and enthusiasm for education and student outcomes.

• Volume and quality of earned media placements in target publications.
• Consistent, high-quality content delivered on schedule across all channels.
• Growth in brand mentions, social engagement, and inbound interest from families and media.