Principal Product Manager - Verification & Activation(Exchange)

About the role

This Principal Product Manager role focuses on critical user lifecycle stages within Crypto's Exchange platform: identity verification (KYC), re-verification, and the deposit/withdrawal experience. You will be responsible for the entire product lifecycle, from strategy and roadmap development to execution, ensuring a smooth and efficient transition for users from initial verification to becoming active traders. The goal is to maximize pass rates, minimize fraud, and reduce the cost per verification while scaling into new markets.

A key aspect of this position involves optimizing the identity verification platform. This includes building multi-vendor routing for KYC providers, driving self-serve configurability for product teams, and delivering composable IDV components. You will also lead initiatives to combat synthetic fraud, carefully manage false positive rates, and explore non-document verification and reusable identity solutions to improve user experience while maintaining compliance. Success in this area will be measured against competitive benchmarks for KYC completion times.

Beyond initial verification, you will own the re-KYC experience for existing users, designing low-disruption journeys with clear communication. Additionally, you will manage the deposit and withdrawal experiences across all markets, acting as a gatekeeper for payment method availability and eligibility. This includes defining limits, managing new payment method integrations, and ensuring transparency around FX spreads and processing fees, with a target deposit success rate above 92%.

The salary range for this full-time Principal Product Manager role is between $150,000 and $250,000 USD.

Who this role suits

• A product leader who can strategically own and execute complex identity verification and payment system roadmaps.
• Someone adept at balancing user experience with compliance requirements and fraud prevention.
• An individual who thrives on optimizing conversion funnels and reducing friction in critical user journeys.
• A professional capable of managing multiple vendor relationships and internal stakeholders to drive product improvements.

From the employer

Key Responsibilities:

• KYC — From Initiated to Approved
• Own the identity verification platform strategy, roadmap, and execution — not just vendor management.
• Build toward multi-vendor routing optimisation across KYC providers and equivalents — maximising pass rates, minimising fraud, and managing cost-per-verification as a P&L metric.
• Drive the platform toward self-serve configurability so that product teams across the Exchange can configure IDV requirements, decision rules, and vendor preferences without an Engineering dependency for every change.
• Deliver composable IDV components — document collection, liveness, facematch, motion — that can operate independently across different product contexts.
• Lead initiatives to combat synthetic fraud through liveness challenges, e-ID integrations, and ML-powered fraud scoring in partnership with Risk and IDV vendors.
• Monitor and manage false positive rates carefully — fraud defence must not sacrifice real users.
• Evaluate and roadmap Non-Doc (document-free) verification and Reusable Identity solutions as high-leverage levers for reducing drop-off while maintaining compliance.
• Use the external competitive benchmark of approximately 2-minute average KYC completion at best-in-class multi-asset brokers as a reference bar for roadmap prioritisation.
• Work with Compliance to ensure regional KYC variations are handled in the product without creating dead-end or confusing experiences for users in specific jurisdictions.

• Re-KYC Experience
• Own the product experience for existing users who are required to re-verify their identity due to document expiry, regulatory triggers, risk-profile changes, or periodic compliance review cycles.
• Design the Re-KYC journey to be low-disruption, clearly communicated in advance, and completable with minimal drop-off — with particular attention to users who are mid-activity or holding open positions at the time of a re-verification trigger.
• Build a communication cadence — advance notice, reminders, and grace period management — that is as carefully designed as the verification UX itself.
• Ensure the Re-KYC flow reuses the same IDV infrastructure as new-user KYC, maintaining consistency while accounting for the distinct context of an existing, active user.
• Track Re-KYC completion rate within grace periods, Re-KYC-triggered account restriction rate, and time from first prompt to approval as dedicated success metrics.

• Deposit & Withdrawal — Fiat and Crypto
• Own the deposit and withdrawal experience across all markets. Act as the gatekeeper for payment method availability — deciding which methods live in each country, who is eligible, what limits apply, and when a method is activated, modified, or removed.
• Fiat rail coverage to maintain and expand:
• Own the country-specific payment method matrix — maintaining a live view of what is available where, what is pending, and what the roadmap is for each market.
• Define and enforce the eligibility rules that sit between a user's KYC level and their access to specific deposit and withdrawal methods.
• Define deposit and withdrawal limits per method, per tier, and per market — and own the product experience when a user hits a limit, including clear messaging, escalation paths, and upgrade prompts.
• Manage the onboarding of new payment methods end-to-end: vendor or banking partner evaluation, integration scoping, compliance sign-off, UX design, and launch.
• Own FX spread and processing-fee UX transparency — users who understand what they are paying convert at higher rates and churn at lower rates.
• Own the on-chain deposit and withdrawal experience alongside fiat: network selection UX, confirmation time expectation-setting, address management, and withdrawal SLA transparency.
• Target deposit success rate above 92% across fiat and card on-ramping.

• First Trade & Activation Ladder
• Own the progression from first deposit to first trade and beyond — the ladder does not end at a funded account.
• The activation sequence this PM owns: KYC approved → first deposit → first trade → first perp or index position; each rung has its own conversion rate and its own friction to remove.
• Work with the Exchange trading product team to identify and remove barriers between a funded account and a first executed trade.