Principal Product Marketing Manager

Circle · website
Remote $185k–$238k middle 1 month ago full-time quality 8.2/10
Apply now →
Market ValidationProduct MarketingTechnical StorytellingB2B Product MarketingBlockchainPayments InfrastructureCustomer EngagementGo-to-Market StrategyCompetitive IntelligenceStrategic ThinkingFintechFinancial Services
  • Collaborating cross-functionally with product managers, marketers, and customer-facing teams to develop, position, and launch products globally.
  • Driving go-to-market excellence, including market validation, messaging, positioning, and launch execution to maximize adoption and impact.
  • Crafting compelling narratives and packaging to drive customer engagement, differentiation, and long-term growth.
  • Leading competitive intelligence efforts, providing in-depth analysis and strategic positioning to ensure Circle’s payments products stay ahead of the competition.
  • Developing data-driven insights that inform and refine product and marketing strategies, ensuring alignment with customer needs and business goals.
  • Steering high-impact strategic initiatives, driving cross-functional projects that shape the company’s direction and market influence.
  • 8+ years in B2B Product Marketing or equivalent role owning product GTM strategy and execution.
  • 4+ years of experience across fintech, payments, or financial services with demonstrated ability to quickly ramp up in new industries and apply insight to product and go-to-market strategies.
  • Solid grasp of blockchain fundamentals including stablecoins, payments infrastructure, or crypto rails.
  • Growth mindset & agility.
  • Customer-centric technical storyteller.
  • Proactive team player.
  • Cross-functional Collaboration.
  • Strategic Thinking.
Apply now →

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