Regional Growth Manager - CIS

About the role

In this role, you will be responsible for driving user growth and reactivation in one of Binance's key markets. Your focus will be on designing and executing data-driven marketing initiatives that enhance user acquisition and optimize performance across various channels.

Success in this position involves collaborating with cross-functional teams to identify growth opportunities through experimentation and analysis. You will monitor key metrics, run campaigns, and ensure that your strategies align with business priorities, all while adapting to the fast-paced environment of the crypto industry.

The salary range for this role is between $90,000 and $150,000, reflecting the level of expertise required.

Skills that matter here

• Growth Marketing: This role requires a strong background in growth marketing to effectively drive user acquisition and optimize marketing campaigns.
• Data Analysis: Analytical skills are essential for monitoring performance and making data-driven decisions.
• A/B Testing: Experience with A/B testing is crucial for identifying effective growth strategies.

Who this role suits

• A professional with at least five years of experience in growth or digital marketing, preferably in crypto or fintech.
• Someone who thrives in a fast-paced environment and can work independently with a strong ownership mindset.
• A data-driven individual who enjoys experimenting and optimizing campaigns for measurable impact.

From the employer

• Drive user growth and reactivation through local growth initiatives and experiments;
• Launch and optimise acquisition and activation campaigns based on data and business priorities;
• Identify growth opportunities through A/B testing, product experiments, and continuous optimisation;
• Monitor key growth metrics, analyse performance, and translate insights into actions;
• Work cross-functionally with Product, CRM, Paid Ads, Content, and other teams to execute growth initiatives.

• 5 years of experience in Growth, Performance, Digital Marketing, Product Growth, or a similar role (crypto, fintech, tech, e-commerce, or mobile apps preferred);
• Proven experience running end-to-end growth campaigns with measurable business impact;
• Strong analytical skills and confidence working with data to make decisions;
• Ownership mindset with the ability to execute independently in a fast-paced environment;
• Experience with experimentation, A/B testing, and campaign optimisation;
• Native Ukrainian, strong English and Russian communication skills;
• Passion for crypto, fintech, or emerging technologies.