Senior Content Brand Manager

About the role

This role involves defining and executing Maple's content strategy across all channels. The Senior Content Brand Manager will be responsible for SEO initiatives, developing content for product launches and go-to-market efforts, creating long-form research, and managing email and newsletter programs. A key aspect of the position is maintaining Maple's brand voice consistently across all online and offline communications.

The manager will oversee the full content calendar and editorial roadmap, ensuring timely and relevant content delivery. This includes managing Maple's social media presence with tailored content for different platforms. A significant part of the role also involves building credibility through earned media, which includes managing relationships with PR agencies.

Success in this position means effectively guiding Maple's content output, ensuring it resonates with both retail and institutional audiences. It requires a candidate who can manage external resources like agencies, freelancers, and ambassadors, while operating with a high degree of autonomy in a fast-paced environment. The ability to translate complex financial topics into clear, compelling narratives is central to this role.

The annual salary for this position is between $98,000 and $115,000 USD.

Skills that matter here

• content: This role drives the overall content strategy and manages its execution across various channels.
• editorial: The manager will own the full content calendar and editorial roadmap for the company.
• PMM: Experience in product marketing is relevant for creating go-to-market assets and content for product launches.
• brand marketing: This position is responsible for being the guardian of Maple’s brand voice across all communications.
• financial services: The role requires making complex financial concepts compelling and clear for the target audience.
• crypto/Web3: Experience in this sector is essential for understanding the specific domain of onchain asset management.

Who this role suits

• A candidate with at least six years of experience in content, editorial, product marketing, or brand marketing within financial services, fintech, or crypto.
• Someone who is an exceptional writer, capable of simplifying complex financial concepts for diverse audiences.
• An individual with strong storytelling and communication skills, comfortable creating content for both retail and institutional audiences.
• A person with a builder and operator mindset, who thrives in a fast-moving, autonomous work environment.

From the employer

• Drive Maple's content strategy across channels, owning SEO, product launches, go-to-market assets, long-form research, and email/newsletter programs.
• Own Maple’s full funnel content calendar and editorial roadmap.
• Be the guardian of Maple’s brand voice online and offline.
• Run Maple's social presence with tailored content.
• Build credibility through earned media by managing PR agency relationships.
• Manage external agencies, freelancers, and ambassadors.

• 6+ years in content, editorial, PMM or brand marketing in financial services, fintech, or crypto/Web3.
• Exceptional writer, able to make complex financial concepts compelling and clear.
• Strong storytelling and communication skills.
• Proven ability to create content for both retail and institutional audiences.
• Experience in co-marketing with ecosystem players.
• Builder and operator mindset.
• Comfortable in a fast-moving, high-autonomy environment.
• Preference for a UK-based candidate.