Role in brief
The Tie, a market intelligence platform for digital assets, is seeking a Social Media & Content Manager. This role focuses on creating and distributing content across various platforms to engage institutional audiences in the crypto space. Individuals with a background in crypto marketing or content, strong writing skills, and experience with AI tools should consider applying.
About the role
This role involves creating and publishing content for platforms like X, LinkedIn, and the company blog, specifically targeting institutional audiences. The content will highlight The Tie's capabilities and offer original analysis on crypto trends. A key part of the work includes collaborating with research and data science teams to transform on-chain insights into shareable content, ensuring complex information is presented clearly.
The manager will also be responsible for developing and growing the company's newsletter, keeping subscribers informed about market developments and The Tie's latest insights. This involves monitoring crypto markets and regulatory changes to identify timely content opportunities and conducting independent research to develop unique perspectives. The position requires working with a creative team to produce visual assets such as infographics and charts that make data accessible.
Success in this role means effectively showcasing The Tie's offerings and engaging institutional audiences through compelling content. This includes supporting product launches and company initiatives by coordinating with the broader marketing team on announcements and campaigns. The ideal candidate will demonstrate success in growing social media accounts and translating technical concepts into narratives for sophisticated audiences.
The salary for this position ranges from $75,000 to $120,000 USD annually.
Skills that matter here
- social media: This role requires managing and growing social media accounts, specifically X and LinkedIn, to engage institutional audiences.
- content creation: The position involves creating various content types, including blog posts, market threads, newsletters, and visual assets.
- marketing: This role supports product launches and company initiatives by coordinating marketing efforts and campaigns.
- crypto: A strong understanding of crypto markets and trends is necessary to develop relevant content and commentary for institutional audiences.
- data analysis: The role involves collaborating with data science teams to surface on-chain insights and package them into shareable content.
- AI tools: Proficiency with AI tools like Claude and ChatGPT is a required skill for this position.
Who this role suits
- A person with at least two years of experience in a marketing or content role, preferably within a crypto company that serves institutions.
- Someone with a strong writing portfolio that demonstrates the ability to distill technical concepts into clear narratives for sophisticated audiences.
- An individual who has a track record of growing and managing social media accounts with measurable engagement.
- A collaborative professional who can work effectively with both technical (data science, research) and creative teams.
From the employer
What You’ll Do
- Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie’s capabilities and engages institutional audiences
- Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise and understanding of our audience
- Collaborate with research and data science teams to surface compelling onchain insights and package them into shareable content
- Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie’s latest insights
- Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible
- Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns
- Monitor crypto markets and regulatory developments to identify timely content opportunities
- Conduct independent research when needed to develop original angles and perspectives
Requirements
Must-haves:
- 2+ years in a marketing or content role preferably with a crypto company that works with institutions
- Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
- Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
- Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
- High proficiency with AI tools like Claude, ChatGPT, and others
- Experience collaborating with technical teams like data science, research, or product
- Experience partnering with creative teams to develop infographics and visual content
Nice-to-haves:
- Experience marketing to institutional/B2B audiences in crypto or fintech
- Experience with analytics tools (Google Analytics, X Analytics, etc.)
- Experience with tools like Figma, Canva
- Familiarity with SEO and how content surfaces in AI search
- Ideally located in New York
Benefits
- Competitive compensation
- Employee stock option plan
- Health, dental, vision, and disability insurance
- Flexible paid time off
- Flexible working hours
- A fast-paced and exciting work environment
- Strong teamwork-driven culture
Questions about this role
What is the remote work policy for this role?
This is a fully remote position, with no specific location requirements mentioned other than an ideal preference for New York.
What level of experience is required for this position?
Candidates should have at least two years of experience in a marketing or content role, ideally within the crypto industry and working with institutions.
How should I apply for this job?
The job posting does not specify an application method, but typically applications are submitted through the company's career portal or a linked job board.
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