User Acquisition Manager (Promova)

About the role

This role focuses on leading paid user acquisition for Promova, a new live education offering. The primary responsibility involves setting up and managing Meta campaigns, from initial account configuration and audience targeting to scaling performance. A key aspect is ensuring sustainable profitability by meeting ROI/ROMI targets and controlling customer acquisition costs.

The position requires supporting the analytics system by configuring AppsFlyer, Pixel, and CAPI to convert data into actionable marketing insights. The manager will also be responsible for identifying growth opportunities through testing new audiences, markets, and marketing strategies. This includes developing hypotheses, running experiments, and scaling successful initiatives.

Success in this role means driving user growth from the ground up, scaling campaigns to reach millions of users, and achieving profitability targets. The individual will work autonomously while collaborating with cross-functional teams to align objectives and enhance overall performance, contributing to a product aiming to redefine language education globally.

The salary for this position ranges from $57,500 to $97,750 annually.

Skills that matter here

• Meta Ads: This role requires hands-on experience in setting up and running paid campaigns on Meta, including account preparation, audience targeting, and performance scaling.
• AppsFlyer: The manager will support the analytics system by setting up AppsFlyer to turn data into actionable marketing insights.
• SKAN: A deep understanding of SKAN is required for managing mobile app campaigns and tracking performance.
• CAPI: This role involves setting up CAPI as part of the analytics system to support marketing efforts.
• Tiktok Ads: Experience with Tiktok Ads is a bonus, indicating a broader understanding of paid social media advertising platforms.
• Google Ads: Experience with Google Ads is a bonus, suggesting familiarity with diverse paid advertising channels.

Who this role suits

• A performance marketer with at least one year of experience in mobile direct-buy user acquisition.
• Someone who thrives in an autonomous environment and is eager to build and scale campaigns from scratch.
• An individual with a strong testing mindset, capable of forming hypotheses, running experiments, and scaling successful strategies.
• A professional who can translate data from analytics systems into actionable marketing insights.

From the employer

Your Areas of Impact

• Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
• Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
• Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
• Search for the growth opportunities by testing new audiences, markets, and marketing approaches.
• Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
• Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.

What We’re Looking for

• Core experience:
• 1+ year in performance marketing with hands-on Meta Ads experience.
• Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
• Deep understanding of AppsFlyer, SKAN, and CAPI.
• Testing mindset: ability to form hypotheses, run experiments, and scale what works.
• English B1+.
• Bonus points:
• Experience with Tiktok Ads, Google Ads, Apple Search Ads.
• Background in EdTech or language learning products.
• Already built app tracking from zero — Pixel, CAPI, full setup.

Corporate Benefits

• 🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences;
• 🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days, medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.
• 🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.