Paid Traffic Marketing Manager

Key Responsibilities

• Strategy & Execution – Develop, manage, and scale performance marketing campaigns across Google, TikTok, Meta, ASA, programmatic etc.
• Campaign Optimization – Continuously test ad creatives, targeting strategies, and bidding techniques to maximize conversions and lower CPAs.
• Data-Driven Growth – Use AppsFlyer, GA4, and other analytics tools to track campaign performance, generate insights, and make data-backed decisions.
• A/B Testing & Experimentation – Run structured A/B tests to improve conversion rates and advertising efficiency.
• Budget Management – Allocate and optimize advertising budgets to maximize ROI.
• Market Research & Competitive Analysis – Stay ahead of fintech marketing trends, competitor strategies, and algorithm updates across all paid channels.

What We’re Looking For

• 5+ years of hands-on experience in paid traffic management for APPs, preferably in fintech, e-commerce, or other high-competition industries.
• Proven track record of scaling paid campaigns profitably in the U.S. market.
• Expertise in Google Ads, TikTok Ads, Meta Ads, ASA.
• Strong analytical mindset with AppsFlyer, GA4, and other analytics tools experience.
• Systematic thinker – able to structure workflows, analyze data, and manage multiple campaigns efficiently.
• Growth-driven mindset – ready to take on challenges in a fast-paced, highly competitive industry.
• 100% focus on the role, with the ability to work in the Eastern Time Zone (ET).

Why Join B9?

• Drive real impact at a high-growth U.S. fintech company.
• Option for relocation to Mexico or the U.S. upon successful completion of 6-month KPIs.
• Work in a fast-paced, innovative environment with top-tier marketing talent.
• Competitive salary + performance-based bonuses.
• Remote-friendly role with flexible working conditions.