Role in brief
B9, a fintech company, is hiring a Senior Paid Traffic Marketing Manager to own and scale paid acquisition strategies. This role involves managing campaigns across various platforms, optimizing for conversions, and utilizing analytics for data-driven decisions. Candidates with extensive experience in paid traffic for apps, especially in competitive industries, and a focus on the U.S. market should apply.
About the role
This role focuses on developing and executing B9's paid acquisition strategy to drive cost-efficient growth. The manager will be responsible for creating, managing, and scaling performance marketing campaigns across platforms like Google, TikTok, and Meta. A core aspect of the work involves continuous optimization through testing ad creatives, targeting, and bidding to improve conversion rates and reduce costs.
Success in this position requires a strong analytical approach, using tools like AppsFlyer and GA4 to track campaign performance, generate insights, and make data-backed decisions. The manager will also conduct A/B tests to enhance advertising efficiency and manage budgets to maximize return on investment. This includes staying current with fintech marketing trends and competitor strategies.
The ideal candidate will have over five years of hands-on experience in paid traffic management, specifically for applications, with a preference for backgrounds in fintech or other highly competitive sectors. A proven ability to profitably scale paid campaigns within the U.S. market is essential, along with expertise in the specified advertising platforms and analytics tools. The company seeks a systematic and growth-driven individual who can thrive in a fast-paced environment.
The salary for this role ranges from $75,000 to $120,000 annually, with potential for performance-based bonuses.
Skills that matter here
- Google Ads: This skill is used to develop, manage, and scale performance marketing campaigns.
- TikTok Ads: This skill is used to develop, manage, and scale performance marketing campaigns.
- Meta Ads: This skill is used to develop, manage, and scale performance marketing campaigns.
- ASA: This skill is used to develop, manage, and scale performance marketing campaigns.
- AppsFlyer: This skill is used to track campaign performance, generate insights, and make data-backed decisions.
- GA4: This skill is used to track campaign performance, generate insights, and make data-backed decisions.
Who this role suits
- A person with a proven history of scaling paid campaigns profitably in the U.S. market.
- Someone with a strong analytical mindset who can structure workflows and manage multiple campaigns efficiently.
- An individual who is systematic in their thinking, able to analyze data and make informed decisions.
- A growth-driven professional ready to tackle challenges in a fast-paced, competitive industry.
From the employer
Key Responsibilities
- Strategy & Execution – Develop, manage, and scale performance marketing campaigns across Google, TikTok, Meta, ASA, programmatic etc.
- Campaign Optimization – Continuously test ad creatives, targeting strategies, and bidding techniques to maximize conversions and lower CPAs.
- Data-Driven Growth – Use AppsFlyer, GA4, and other analytics tools to track campaign performance, generate insights, and make data-backed decisions.
- A/B Testing & Experimentation – Run structured A/B tests to improve conversion rates and advertising efficiency.
- Budget Management – Allocate and optimize advertising budgets to maximize ROI.
- Market Research & Competitive Analysis – Stay ahead of fintech marketing trends, competitor strategies, and algorithm updates across all paid channels.
What We’re Looking For
- 5+ years of hands-on experience in paid traffic management for APPs, preferably in fintech, e-commerce, or other high-competition industries.
- Proven track record of scaling paid campaigns profitably in the U.S. market.
- Expertise in Google Ads, TikTok Ads, Meta Ads, ASA.
- Strong analytical mindset with AppsFlyer, GA4, and other analytics tools experience.
- Systematic thinker – able to structure workflows, analyze data, and manage multiple campaigns efficiently.
- Growth-driven mindset – ready to take on challenges in a fast-paced, highly competitive industry.
- 100% focus on the role, with the ability to work in the Eastern Time Zone (ET).
Why Join B9?
- Drive real impact at a high-growth U.S. fintech company.
- Option for relocation to Mexico or the U.S. upon successful completion of 6-month KPIs.
- Work in a fast-paced, innovative environment with top-tier marketing talent.
- Competitive salary + performance-based bonuses.
- Remote-friendly role with flexible working conditions.
Questions about this role
What is the remote work policy for this role?
This is a remote-friendly role with flexible working conditions, but candidates must be able to work in the Eastern Time Zone (ET).
What is the seniority level for this position?
This is a senior-level position, requiring five or more years of hands-on experience in paid traffic management.
What skills are required for this role?
Required skills include expertise in Google Ads, TikTok Ads, Meta Ads, ASA, AppsFlyer, and GA4, along with experience in paid traffic management for apps.
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