Ads Implementation Specialist - Social/Google

About the role

In this position, you will support Binance's digital advertising efforts across various media channels. Your responsibilities will include organizing visual assets, creating campaign tickets, and uploading ad creatives while ensuring compliance with data privacy regulations.

You will analyze campaign performance, generate reports, and collaborate with cross-functional teams. Success in this role requires a strong analytical mindset and the ability to monitor industry trends to improve advertising effectiveness.

The salary range for this role is between $82,000 and $138,000, reflecting the level of expertise required.

Skills that matter here

• digital marketing: This role leverages digital marketing skills to implement and monitor advertising campaigns.
• advertising: You will be directly involved in executing and optimizing advertising strategies.
• data analysis: Analyzing campaign performance metrics is crucial for suggesting improvements.
• Microsoft Office: Proficiency in Microsoft Office is necessary for reporting and documentation.
• Google Workspace: You will use Google Workspace tools for collaboration and project management.
• project management tools: Experience with project management tools like Asana is essential for task organization.

Who this role suits

• You have a background in marketing or communications with an analytical mindset.
• You thrive in a collaborative environment and can manage multiple tasks effectively.
• Attention to detail is important, as is the ability to prioritize work based on campaign needs.
• You are a fluent English speaker, and additional languages are a plus.

From the employer

• Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.
• Create Asana tickets containing all information necessary for the go-live of a campaign.
• Upload Ad creatives across platforms, ensuring the proper tagging.
• Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
• Generate ad-hoc reports on performance or creatives.
• Run competitiveness analysis.
• Collaborate with cross-functional teams on creative production, planning and execution.
• Monitor industry trends and developments in advertising, while consistently implementing best practices.
• Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
• Ensure campaigns are aligned with data privacy regulations and company policies.

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• A minimum of 1 years of experience running Ads on META, TikTok or X.
• Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics.
• CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview.
• Excellent communication, organizational, and time management skills.
• Attention to detail and ability to prioritize tasks effectively.
• Proficiency in Microsoft Office, Google Workspace, and project management tools.
• Previous experience with figma is a plus.
• Fluent English speaker.
• Additional languages are considered a strong asset.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).