Role in brief
Binance is seeking a junior Ads Implementation Specialist to manage digital advertising campaigns across various platforms. This role involves organizing ad creatives, setting up campaigns, monitoring performance, and generating reports. Candidates with a background in digital marketing and a strong analytical mindset, particularly with experience in social media ad platforms, should consider applying.
About the role
This role focuses on the practical execution and monitoring of digital advertising campaigns. Responsibilities include preparing visual assets, creating project tickets for campaign launches, and uploading ad creatives to platforms with correct tagging. The specialist will also track campaign delivery daily, suggest improvements, and produce ad-hoc performance reports.
The position involves collaborating with different teams on creative development and campaign planning. A key aspect is staying informed about industry advertising trends and best practices, as well as understanding the company's target audience and product offerings. The specialist must also ensure all campaigns comply with data privacy rules and company policies.
Success in this role means consistently ensuring ad campaigns are properly set up, monitored, and optimized for performance. It requires a detail-oriented approach to campaign management and an analytical perspective to interpret ad performance metrics. The ability to work effectively with cross-functional teams and adapt to a fast-paced environment is also important.
The salary for this position ranges from $82,000 to $138,000 annually.
Skills that matter here
- digital marketing: This role directly supports digital advertising campaigns, requiring foundational knowledge of digital marketing principles.
- advertising: The specialist will be responsible for implementing and monitoring ad creatives across various platforms.
- data analysis: Monitoring campaign performance, generating reports, and understanding key ad metrics are central to this position.
- Microsoft Office: Proficiency in Microsoft Office is required for various administrative and reporting tasks.
- Google Workspace: Familiarity with Google Workspace tools is necessary for daily operations and collaboration.
- project management tools: The role involves creating tickets and managing tasks, indicating the use of project management tools like Asana.
Who this role suits
- A person who is highly organized and pays close attention to details.
- Someone with a curious and analytical mindset, driven by data to understand performance.
- An individual who can manage multiple tasks effectively and prioritize their workload.
- A candidate who learns quickly and is proactive in understanding new concepts, especially ad performance metrics.
From the employer
- Organise & rename visual files needed for Ad implementations task. (Images, videos, gif,...) following our internal guidance.
- Create Asana tickets containing all information necessary for the go-live of a campaign.
- Upload Ad creatives across platforms, ensuring the proper tagging.
- Monitor campaigns performance on a daily basis to guarantee delivery and suggest improvements.
- Generate ad-hoc reports on performance or creatives.
- Run competitiveness analysis.
- Collaborate with cross-functional teams on creative production, planning and execution.
- Monitor industry trends and developments in advertising, while consistently implementing best practices.
- Maintain an in-depth understanding of the company's target audience, product offerings, and advertising objectives.
- Ensure campaigns are aligned with data privacy regulations and company policies.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- A minimum of 1 years of experience running Ads on META, TikTok or X.
- Good Analytical mindset, results are quantitative. You need to have curiosity for data and understanding ads performance metrics.
- CPI, CPR, IPM, VTR are important terms, if you don’t know what they mean don’t apply or learn them before your first interview.
- Excellent communication, organizational, and time management skills.
- Attention to detail and ability to prioritize tasks effectively.
- Proficiency in Microsoft Office, Google Workspace, and project management tools.
- Previous experience with figma is a plus.
- Fluent English speaker.
- Additional languages are considered a strong asset.
- Shape the future with the world’s leading blockchain ecosystem.
- Collaborate with world-class talent in a user-centric global organization with a flat structure.
- Tackle unique, fast-paced projects with autonomy in an innovative environment.
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
- Competitive salary and company benefits.
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).
Questions about this role
What is the remote work policy for this position?
This is a remote position, though specific arrangements may vary depending on the business team's needs.
What level of experience is required for this role?
This is a junior-level position, requiring a minimum of one year of experience running ads on platforms like Meta, TikTok, or X.
What are the key skills needed for this role?
Key skills include digital marketing, advertising, data analysis, proficiency in Microsoft Office and Google Workspace, and experience with project management tools.