Affiliate Relationship Manager (APAC)

About the role

This role involves managing and nurturing relationships with Binance's existing affiliates, key opinion leaders, trading communities, and strategic partners. A core responsibility is to boost affiliate performance across various metrics, including user acquisition, trading volume, retention, and overall revenue contribution. The manager will continuously monitor performance data to identify growth opportunities and address any abnormal behaviors or risks.

The position requires close collaboration with internal teams such as Marketing, Product, Operations, Risk, Compliance, and Legal to design and execute joint campaigns and incentive programs. The successful candidate will analyze affiliate ROI, trading patterns, and lifecycle performance to enhance the efficiency of the entire affiliate ecosystem. This includes identifying and preventing potential risks like wash trading, arbitrage abuse, or non-compliant traffic sources.

Success in this role means maintaining strong market awareness of competitor programs and industry trends, supporting affiliate onboarding, and fostering long-term relationships. The manager will handle sensitive partner situations, including commission disputes and operational escalations, with professionalism and maturity, ensuring a high level of service and partnership mentality.

The annual salary for this position ranges from $75,000 to $125,000.

Skills that matter here

• Affiliate Marketing: This role requires experience in managing affiliate programs to drive user acquisition and revenue growth.
• Key Account Management (KAM): The manager will oversee key affiliate accounts, focusing on relationship building and performance optimization.
• Relationship Management: A core aspect of the job is to build and maintain strong, long-term relationships with affiliates and partners.
• Analytical skills: The role demands the ability to interpret data such as trading volume, retention, and ROI to inform strategy.
• Commercial negotiation: This person will negotiate terms for exclusive partnerships, tiered commissions, and co-marketing initiatives.
• Risk awareness: The manager must identify and mitigate risks related to affiliate abuse, compliance, and suspicious trading activities.

Who this role suits

• Someone with a patient and stable approach to building long-term relationships.
• An individual who possesses high emotional intelligence and strong interpersonal sensitivity to navigate partner interactions.
• A self-driven and detail-oriented professional capable of thriving in a fast-paced work environment.
• A person with a strong service mindset and partnership mentality, always looking to support and grow affiliate success.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Industry Experience
• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Core Competencies
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
• Personality & Mindset
• Patient, stable, and long-term relationship oriented
• Strong service mindset and partnership mentality
• High emotional intelligence and strong interpersonal sensitivity
• Able to detect early signals of affiliate churn, competitor engagement, or business decline
• Self-driven, detail-oriented, and capable of working in a fast-paced environment
• Nice to Have
• Trading or quantitative trading background
• Experience in compliance, risk control, or partner due diligence
• Experience managing online communities or affiliate ecosystems
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)