Affiliate Relationship Manager (APAC)

About the role

This role focuses on cultivating and expanding relationships with Binance's affiliate partners, including KOLs and trading communities. The manager will be responsible for driving affiliate performance across key metrics like user acquisition, trading volume, and revenue contribution. This involves monitoring performance, identifying growth opportunities, and professionally addressing affiliate concerns such as commission disputes or operational issues.

A significant part of the work involves collaborating with various internal teams, including Marketing, Product, Operations, Risk, Compliance, and Legal, to design and execute joint campaigns and incentive programs. The manager will also analyze affiliate ROI and trading behaviors to enhance the overall efficiency of the affiliate ecosystem. This requires a strong understanding of market trends and competitor programs.

Success in this position means maintaining strong, long-term affiliate relationships while also identifying and mitigating potential risks like wash trading, arbitrage abuse, or non-compliant traffic sources. The manager will support affiliate onboarding, due diligence, and ongoing development, ensuring a healthy and productive partnership ecosystem for Binance in the APAC region.

The annual salary for this position is between $75,000 and $125,000 USD.

Skills that matter here

• Affiliate Marketing: This role requires experience in managing affiliate programs to drive user acquisition and revenue.
• Key Account Management (KAM): The position involves maintaining and growing relationships with significant partners, similar to key account management.
• B2B partnership management: The manager will build and nurture business-to-business relationships with various strategic partners.
• Relationship management: A core competency is effectively managing and communicating with external partners and stakeholders.
• Analytical skills: The role requires interpreting data related to trading volume, retention, and ROI to identify trends and opportunities.
• Commercial negotiation: The manager will negotiate terms for exclusive partnerships, commission structures, and co-marketing campaigns.

Who this role suits

• Someone with a background in financial industries like Crypto, FX, or CFD, who understands exchange affiliate ecosystems.
• An individual who is patient and focused on building long-term relationships, with a strong service and partnership mentality.
• A professional who possesses high emotional intelligence and can handle sensitive partner situations with maturity.
• A self-driven and detail-oriented person capable of working effectively in a fast-paced environment.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Industry Experience
• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Core Competencies
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
• Personality & Mindset
• Patient, stable, and long-term relationship oriented
• Strong service mindset and partnership mentality
• High emotional intelligence and strong interpersonal sensitivity
• Able to detect early signals of affiliate churn, competitor engagement, or business decline
• Self-driven, detail-oriented, and capable of working in a fast-paced environment
• Nice to Have
• Trading or quantitative trading background
• Experience in compliance, risk control, or partner due diligence
• Experience managing online communities or affiliate ecosystems
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)