Affiliate Relationship Manager (APAC)

About the role

In this role, you will manage and grow relationships with key affiliates, KOLs, and trading communities. Your focus will be on driving performance growth in user acquisition and revenue while ensuring affiliate retention within Binance's vast ecosystem.

You will collaborate with various internal teams and analyze affiliate performance metrics to identify risks and growth opportunities. Success in this position involves maintaining strong communication with partners and effectively addressing their concerns.

The salary range for this position is between $75,000 and $125,000.

Skills that matter here

• Affiliate Marketing: This role requires experience in affiliate marketing to effectively manage and grow affiliate relationships.
• Relationship Management: Strong relationship management skills are essential for maintaining effective communication with affiliates and partners.
• Analytical Skills: You will need good analytical skills to interpret trading behaviors and performance metrics.
• Commercial Negotiation: The ability to negotiate partnerships and commission structures is crucial for this position.
• Cross-Cultural Communication: Experience in managing global markets is preferred, highlighting the need for strong cross-cultural communication skills.

Who this role suits

• A person who is patient and oriented towards long-term relationship building.
• Someone with a strong service mindset and high emotional intelligence.
• An individual who thrives in fast-paced environments and is detail-oriented.
• A candidate with experience in handling sensitive partner situations with professionalism.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Industry Experience
• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Core Competencies
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
• Personality & Mindset
• Patient, stable, and long-term relationship oriented
• Strong service mindset and partnership mentality
• High emotional intelligence and strong interpersonal sensitivity
• Able to detect early signals of affiliate churn, competitor engagement, or business decline
• Self-driven, detail-oriented, and capable of working in a fast-paced environment
• Nice to Have
• Trading or quantitative trading background
• Experience in compliance, risk control, or partner due diligence
• Experience managing online communities or affiliate ecosystems
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)