Affiliate Relationship Manager

About the role

This role focuses on managing and growing relationships with Binance's affiliates, including KOLs, trading communities, and strategic partners. The core responsibility is to enhance affiliate performance across user acquisition, trading volume, retention, and revenue. This involves continuous monitoring of performance metrics, identifying growth opportunities, and addressing any issues that arise, from commission disputes to operational escalations, to ensure a healthy and productive partnership ecosystem.

Success in this position requires close collaboration with various internal departments such as Marketing, Product, Operations, Risk, Compliance, and Legal. The manager will be instrumental in designing and executing joint campaigns and incentive programs with affiliates. A key aspect of the role is analyzing affiliate ROI, trading behaviors, and lifecycle performance to optimize the overall efficiency of the affiliate ecosystem.

The role also demands a strong focus on risk management, including identifying and preventing potential abuses like wash trading, arbitrage, or non-compliant traffic sources. Maintaining market awareness of competitor programs and industry trends is crucial for informing strategy. The manager will also oversee affiliate onboarding, due diligence, and the development of long-term relationships, ensuring a robust and compliant affiliate network.

The annual salary for this position ranges from $75,000 to $125,000.

Skills that matter here

• Cross-cultural communication: This skill is essential for managing diverse global markets and partners, particularly those in LATAM, MENA, or SEA regions.
• FX industry: Experience in this industry is required to understand the financial context and specific needs of partners in the foreign exchange market.
• Partner retention: This skill is critical for maintaining long-term, productive relationships with affiliates and strategic partners.
• Key Account Management: This experience is necessary for handling significant partner accounts and fostering their growth and satisfaction.
• B2B partnership: This skill is fundamental for developing and nurturing business-to-business relationships within the affiliate ecosystem.
• Risk awareness: This is crucial for identifying and mitigating potential issues such as fraud, compliance breaches, or suspicious trading activities among affiliates.

Who this role suits

• A person who thrives on building and nurturing long-term business relationships.
• Someone with a keen analytical mind, capable of interpreting complex performance data and identifying trends.
• An individual who can navigate sensitive partner situations with professionalism and maturity.
• A professional with a strong sense of market awareness, staying informed on competitor activities and industry shifts.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)