Role in brief
Binance is seeking a Global Affiliate Manager to expand its affiliate network and drive user acquisition. This role involves identifying and onboarding new partners, managing existing relationships, and optimizing campaign performance. Candidates with experience in large affiliate programs, especially in fintech or crypto, who can execute promotional strategies and analyze data will find this role a match.
About the role
This role focuses on expanding Binance's global affiliate network, which is crucial for user acquisition. The work involves proactive outreach to potential partners like YouTubers, media outlets, and influencers, followed by negotiations and onboarding. A key part of the job is to manage these relationships, providing guidance to affiliates to help them improve their performance and meet targets.
The manager will also be responsible for creating and implementing promotional campaigns designed to achieve a strong return on investment. This includes analyzing internal data to build performance reports and continuously optimizing the overall affiliate channel. Monitoring competitor activities to adjust strategy and detect potential fraud or manipulation within the partner network are also core responsibilities.
Success in this position means effectively growing the affiliate network, driving user acquisition through strategic campaigns, and maintaining strong, productive relationships with partners. The ideal candidate will have a background in managing large affiliate programs, ideally within the fintech or crypto sectors, and possess strong communication skills to coordinate with a global network of partners and internal teams.
The salary for this position ranges from $105,000 to $175,000 annually, depending on experience and qualifications.
Skills that matter here
- Relationship Management: This skill is essential for nurturing connections with affiliates and ensuring their continued engagement and performance.
- Performance Marketing: The role requires understanding and applying performance marketing principles to optimize campaigns and achieve user acquisition goals.
- Marketing Strategy: Developing and adjusting the affiliate marketing approach based on market trends and competitor analysis is a key part of the job.
- Affiliate Programs: Direct experience with the structure and operation of large-scale affiliate programs is a main requirement for this position.
- Affiliate Marketing: The core function of this role is to drive user acquisition through various affiliate marketing channels and partnerships.
Who this role suits
- A person who thrives on identifying new opportunities and initiating contact with potential partners.
- Someone who is analytical, able to interpret performance data, and adjust strategies based on insights.
- An individual with strong negotiation skills, capable of securing beneficial agreements with diverse partners.
- A self-starter who can manage multiple relationships and campaigns independently in a fast-paced environment.
From the employer
- Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
- Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
- Creating and executing promotional campaigns with a focus on ROI
- Building reports using internal data, optimizing overall affiliate channel performance
- Monitoring competitor space and adjusting our strategy accordingly
- Fraud detection, revealing the new scam schemes and any sort of manipulation by partners
- Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
- A business development background is a plus
- Understanding of the crypto space
- Excellent communication and presentation skills
- Experience in working with media, celebrities, key partners, or influencers
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Questions about this role
What is the remote work policy for this role?
This position is fully remote, allowing for a work-from-home arrangement.
What level of experience is required?
Candidates should have experience managing large affiliate programs, preferably in fintech or crypto, and a business development background is a plus.
How do I apply for this position?
The provided job description does not include specific application instructions, so candidates should refer to the original job posting on Binance's career page.