Role in brief
Binance seeks a Global Affiliate Manager to expand its affiliate network and drive user acquisition. This role involves outreach to influencers and media, managing key accounts, and optimizing campaign performance. Candidates with experience in large affiliate programs, especially within fintech or crypto, and a background in business development should consider applying.
About the role
This role focuses on expanding Binance's global affiliate network. You will engage in cold outreach to identify and onboard new partners, including YouTubers, media outlets, and influencers. A key part of the work involves negotiating terms and handling necessary paperwork to integrate new affiliates into the program. The objective is to grow the network to enhance user acquisition for Binance's suite of digital asset products.
Beyond network expansion, the position requires active management of existing key accounts. This includes regular communication with affiliates, analyzing their performance data, and providing strategic recommendations to improve their results. You will also be responsible for creating and executing promotional campaigns, with a strong emphasis on achieving a positive return on investment. Success in this area means optimizing the overall performance of the affiliate channel through data-driven insights.
A critical aspect of this role is continuous performance monitoring and strategic adjustment. You will build reports from internal data to track progress, monitor competitor activities to inform strategy, and actively work on fraud detection to maintain program integrity. The ideal candidate will use these insights to refine strategies and ensure the affiliate program remains effective and secure in a fast-paced, innovative environment.
The annual salary for this position ranges from $105,000 to $175,000 USD.
Skills that matter here
- Relationship Management: This skill is essential for building and maintaining strong connections with affiliates, influencers, and internal teams.
- Performance Marketing: You will apply performance marketing principles to optimize campaigns and analyze the effectiveness of affiliate activities.
- Marketing Strategy: Developing and adjusting the overall affiliate marketing strategy based on market trends and competitor analysis is a key responsibility.
- Affiliate Programs: Experience in managing large-scale affiliate programs is a primary requirement for this position.
- Affiliate Marketing: Direct experience in affiliate marketing is crucial for driving user acquisition and managing promotional campaigns.
Who this role suits
- Someone with a background in business development, particularly within fintech or crypto.
- A person who thrives in a results-driven environment and is adept at optimizing performance through data analysis.
- An individual with strong communication skills, comfortable negotiating and coordinating with diverse global partners.
- A professional capable of working autonomously on unique projects within an innovative and fast-paced industry.
From the employer
- Growing affiliate network: cold outreach to YouTubers, Media, Influencers. Negotiations, onboarding, paperwork if needed
- Managing key accounts: regular communication with affiliates, analyzing their performance, and offer recommendations on how to improve
- Creating and executing promotional campaigns with a focus on ROI
- Building reports using internal data, optimizing overall affiliate channel performance
- Monitoring competitor space and adjusting our strategy accordingly
- Fraud detection, revealing the new scam schemes and any sort of manipulation by partners
- Experience in managing large affiliate programs, preferably in the fintech space, ideally in the crypto space
- A business development background is a plus
- Understanding of the crypto space
- Excellent communication and presentation skills
- Experience in working with media, celebrities, key partners, or influencers
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
- Shape the future with the world’s leading blockchain ecosystem
- Collaborate with world-class talent in a user-centric global organization with a flat structure
- Tackle unique, fast-paced projects with autonomy in an innovative environment
- Thrive in a results-driven workplace with opportunities for career growth and continuous learning
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Questions about this role
What is the remote work policy for this role?
This position is a work-from-home arrangement, though the specific setup may vary depending on the business team's needs.
What level of experience is required for this position?
The role requires experience managing large affiliate programs, preferably in fintech or crypto, and a business development background is a plus.
What are the core responsibilities of a Global Affiliate Manager?
Responsibilities include growing the affiliate network through outreach, managing key accounts, executing promotional campaigns, building performance reports, monitoring competitors, and detecting fraud.
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