Affiliate Relationship Manager - EU

About the role

This role focuses on cultivating and maintaining relationships with Binance's affiliate partners, including KOLs and trading communities. The core responsibility is to enhance affiliate performance, measured by user acquisition, trading volume, retention, and revenue. This involves continuous monitoring of performance metrics to identify growth opportunities, address issues, and prevent risks like abnormal trading behaviors.

A significant part of the work involves collaborating with various internal teams such as Marketing, Product, Operations, Risk, Compliance, and Legal. This cross-functional effort supports the design and execution of joint campaigns, incentive programs, and other partnership initiatives. The manager will also analyze affiliate ROI and trading behaviors to improve the overall efficiency of the affiliate ecosystem.

Success in this position requires a blend of strong relationship management, analytical capabilities, and risk awareness. The manager must professionally handle affiliate concerns, including disputes and operational escalations, while also identifying and mitigating potential risks such as wash trading or non-compliant traffic sources. Maintaining market awareness of competitor programs and industry trends is also key to long-term partnership development.

The annual salary for this position is competitive, ranging from $98,000 to $162,000 USD.

Skills that matter here

• Industry Experience: Experience in crypto, FX, CFD, or trading platforms is crucial for understanding the market and affiliate ecosystems.
• Affiliate Marketing: Background in affiliate marketing, key account management, or B2B partnerships is essential for managing relationships and driving performance.
• Relationship management: Strong skills in managing relationships and communicating with stakeholders are vital for maintaining affiliate partnerships.
• Analytical skills: The ability to interpret trading volume, retention, ROI, and behavioral trends is necessary for performance analysis and risk detection.
• Commercial negotiation: Capability in negotiation is important for structuring exclusive partnerships, tiered commissions, and co-marketing campaigns.
• Risk awareness: A strong understanding of affiliate abuse, compliance concerns, and suspicious trading activities is required to protect the platform.

Who this role suits

• You have a background in financial industries, particularly crypto, and understand affiliate ecosystems.
• You are adept at managing complex relationships and can handle sensitive partner situations with professionalism.
• You possess strong analytical skills and can interpret data to drive performance and identify risks.
• You are patient, detail-oriented, and have a long-term perspective on partnership development.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Industry Experience
• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Core Competencies
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
• Personality & Mindset
• Patient, stable, and long-term relationship oriented
• Strong service mindset and partnership mentality
• High emotional intelligence and strong interpersonal sensitivity
• Able to detect early signals of affiliate churn, competitor engagement, or business decline
• Self-driven, detail-oriented, and capable of working in a fast-paced environment
• Nice to Have
• Trading or quantitative trading background
• Experience in compliance, risk control, or partner due diligence
• Experience managing online communities or affiliate ecosystems
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional EU languages would be an advantage.

• Competitive salary ranging from $98K to $162K
• Opportunity to work remotely
• Dynamic and fast-paced work environment
• Collaboration with a global team