Affiliate Relationship Manager - EU

About the role

This position focuses on nurturing and expanding Binance's network of affiliates, Key Opinion Leaders (KOLs), and strategic partners. The core responsibility is to manage these relationships to boost user acquisition, trading volume, and overall revenue. The role involves closely monitoring performance metrics to identify growth opportunities, address potential issues, and ensure partners adhere to operational guidelines.

A key aspect of this role is collaborating with various internal departments, including Marketing, Product, and Legal, to design and implement joint campaigns and incentive programs. The manager will analyze affiliate ROI and trading behaviors to optimize the ecosystem's efficiency. This requires a proactive approach to identifying and mitigating risks such as wash trading or non-compliant traffic sources, ensuring the integrity of the affiliate program.

Success in this role means maintaining strong, long-term partnerships that contribute significantly to Binance's growth while upholding compliance standards. The ideal candidate will possess a deep understanding of affiliate marketing within financial industries and demonstrate strong commercial negotiation skills. They will also need to stay informed about competitor programs and industry trends to keep Binance's offerings competitive.

The competitive salary for this role ranges from $98,000 to $162,000 annually.

Skills that matter here

• Industry Experience: This role requires prior experience in crypto, FX, CFD, trading platforms, or related financial sectors to understand the market dynamics.
• Affiliate Marketing: Experience in affiliate marketing, key account management, or B2B partnership management is essential for handling partner relationships and driving performance.
• Relationship Management: Strong relationship management and communication skills are critical for maintaining positive interactions with affiliates and internal teams.
• Analytical skills: The ability to interpret trading volume, retention, ROI, and behavioral trends is necessary for monitoring performance and identifying opportunities.
• Commercial negotiation: Negotiation capability is needed for structuring exclusive partnerships, tiered commissions, and co-marketing campaigns.
• Risk awareness: A strong awareness of affiliate abuse, compliance concerns, and suspicious trading activities is required to protect the platform.

Who this role suits

• Someone with a background in financial services or trading platforms, particularly with experience in affiliate ecosystems.
• A professional who excels at building and maintaining long-term relationships, handling sensitive situations with tact.
• An individual who is analytical, capable of interpreting data to drive performance, and proactive in identifying risks.
• A person who is self-driven, detail-oriented, and thrives in a fast-paced, dynamic work environment.

From the employer

• Manage and maintain relationships with existing affiliates, KOLs, trading communities, and strategic partners
• Drive affiliate performance growth across user acquisition, trading volume, retention, and revenue contribution
• Monitor affiliate performance metrics and identify abnormal behaviors, risks, or growth opportunities
• Handle affiliate concerns professionally, including commission disputes, competitor poaching, and operational escalations
• Collaborate with internal teams including Marketing, Product, Operations, Risk, Compliance, and Legal
• Design and execute joint campaigns, incentive programs, and partnership initiatives with affiliates
• Analyze affiliate ROI, trading behaviors, and lifecycle performance to improve overall ecosystem efficiency
• Identify and prevent potential risks such as wash trading, arbitrage abuse, multi-accounting, or non-compliant traffic sources
• Maintain strong market awareness of competitor affiliate programs, commission structures, and industry trends
• Support affiliate onboarding, due diligence, and long-term relationship development

• Industry Experience
• Experience in Crypto, FX, CFD, Trading Platforms, or related financial industries
• Familiar with exchange affiliate ecosystems, commission structures, and rebate mechanisms
• Experience in Affiliate Marketing, Key Account Management (KAM), or B2B partnership management
• Strong understanding of affiliate lifecycle management and partner incentive systems
• Core Competencies
• Strong relationship management and stakeholder communication skills
• Ability to handle sensitive partner situations with maturity and professionalism
• Good analytical skills with the ability to interpret trading volume, retention, ROI, and behavioral trends
• Commercial negotiation capability for exclusive partnerships, tiered commissions, and co-marketing campaigns
• Strong risk awareness regarding affiliate abuse, compliance concerns, and suspicious trading activities
• Cross-cultural communication skills; experience managing LATAM, MENA, SEA, or global markets is preferred
• Personality & Mindset
• Patient, stable, and long-term relationship oriented
• Strong service mindset and partnership mentality
• High emotional intelligence and strong interpersonal sensitivity
• Able to detect early signals of affiliate churn, competitor engagement, or business decline
• Self-driven, detail-oriented, and capable of working in a fast-paced environment
• Nice to Have
• Trading or quantitative trading background
• Experience in compliance, risk control, or partner due diligence
• Experience managing online communities or affiliate ecosystems
• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional EU languages would be an advantage.

• Competitive salary ranging from $98K to $162K
• Opportunity to work remotely
• Dynamic and fast-paced work environment
• Collaboration with a global team