Role in brief
Airbnb is looking for a Brand Media Lead to manage global media campaigns and strategies. This senior role is ideal for candidates with extensive experience in media and advertising who can drive brand influence across various platforms.
✓ Direct apply: you message the hiring person by email. No ATS.
About the role
As a Brand Media Lead at Airbnb, you will be responsible for planning and overseeing media strategies that connect authentically with audiences. Your work will involve managing relationships with agencies and ensuring that campaigns resonate on a global scale while maintaining local relevance.
Success in this role means effectively integrating efforts across various stakeholders, from global marketing to local business needs. You will lead the development of global campaigns, focusing on storytelling and social innovation, while also supporting budget and strategy planning with your global teams.
The salary range for this position is between $160,000 and $200,000 USD.
Who this role suits
- A candidate with over 12 years of experience in digital, advertising, or media agencies.
- Someone who thrives in a fast-paced, high-growth business environment.
- A person who is agile and can adapt quickly to changing market trends.
- An individual with a deep understanding of media channels and brand measurement metrics.
From the employer
Responsibilities
- Plan and oversee all media strategies and spend including digital, video, social, podcasts, ooh, cinema, and direct marketing initiatives.
- Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships.
- Drive global influence and connectivity through US work while maintaining local connection with Canadian and US marketplace and consumers.
- Lead development of global campaigns from connections strategy through campaign execution and reporting.
- Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners.
- Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership.
- Partner with a global media team to develop culturally relevant media strategies worldwide.
Requirements
- Passion for all things Airbnb. Experience hosting on the site is a huge plus.
- 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business.
- Ability to lead plan development from beginning to end with little oversight.
- Agile and able to adapt quickly when working in high-growth business.
- In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media.
- Deep understanding of market trends and fluency with brand measurement metrics and analytics.
- Experience in managing Global media programs and evaluating strategic, local media partners.
- Digital expertise with strong social platform competencies.
Conditions
- Base pay range: $160,000 — $200,000 USD.
- Role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
- Remote eligible position with occasional work at an Airbnb office or attendance at offsites.
Questions about this role
What is the remote policy?
This role is remote eligible but may require occasional work at an Airbnb office or attendance at offsites.
What level of experience is required?
Candidates should have over 12 years of experience in media or advertising.
✓ Direct apply: you message the hiring person by email. No ATS.
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