Brand Media Lead

About the role

This role focuses on developing and executing comprehensive media strategies for Airbnb's global brand campaigns. The Brand Media Lead will be responsible for planning and overseeing all media expenditures across a diverse range of channels, including digital, video, social, podcasts, out-of-home, cinema, and direct marketing. A key aspect of the role involves leading integrated and social innovation to enhance storytelling, branding, and partnerships.

The position requires driving global influence through US-led work while maintaining strong connections with Canadian and US markets and consumers. The Brand Media Lead will lead campaigns from initial strategy development through execution and reporting, collaborating with various internal stakeholders such such as global marketing, local business teams, and financial planning. This ensures that media efforts are aligned with overall business objectives and budget constraints.

Success in this role means effectively partnering with a global media team to create culturally relevant strategies worldwide. The ideal candidate will have a deep understanding of market trends, brand measurement metrics, and analytics, with a proven ability to manage global media programs and evaluate strategic local media partners. The role also involves adapting quickly to a high-growth business environment.

The base salary for this position ranges from $160,000 to $200,000 USD, with potential eligibility for bonuses, equity, benefits, and Employee Travel Credits.

Skills that matter here

• digital: This role requires expertise in digital media to plan and oversee digital campaigns and integrate them with other channels.
• social: The Brand Media Lead will drive social innovation and possess strong competencies in social platforms for brand marketing.
• offline media: Understanding of traditional media channels is necessary to manage integrated campaigns across both online and offline platforms.
• brand measurement metrics and analytics: The role involves using these metrics to evaluate campaign effectiveness and inform strategic decisions.
• managing Global media programs: This skill is crucial for developing and overseeing media strategies that resonate with diverse international audiences.
• evaluating strategic, local media partners: The Brand Media Lead will assess and collaborate with local partners to ensure culturally relevant media execution.

Who this role suits

• You have over a decade of experience in media, either from an agency background or managing media for a client.
• You are adept at leading projects independently, from conception to completion, with minimal supervision.
• You thrive in dynamic, fast-paced environments and can quickly adjust strategies as business needs evolve.
• You possess a comprehensive understanding of various media channels and how to measure their impact on brand goals.

From the employer

Responsibilities

• Plan and oversee all media strategies and spend including digital, video, social, podcasts, ooh, cinema, and direct marketing initiatives.
• Lead media strategies to drive brand behaviors through all platforms with emphasis in leading integrated and social innovation in the areas of storytelling, branding, marketing, product, and partnerships.
• Drive global influence and connectivity through US work while maintaining local connection with Canadian and US marketplace and consumers.
• Lead development of global campaigns from connections strategy through campaign execution and reporting.
• Integrate efforts across cross-functional stakeholders; including global marketing, local business needs, resourcing, and media partners.
• Support budget and strategy planning with global teams, working closely with Financial Planning (FP&A) and Marketing Leadership.
• Partner with a global media team to develop culturally relevant media strategies worldwide.

Requirements

• Passion for all things Airbnb. Experience hosting on the site is a huge plus.
• 12+ years experience at digital, advertising or media agencies and/or experience managing media at a client business.
• Ability to lead plan development from beginning to end with little oversight.
• Agile and able to adapt quickly when working in high-growth business.
• In-depth knowledge of the efficacy of all media channels, with a proven track record in digital, social, and offline media.
• Deep understanding of market trends and fluency with brand measurement metrics and analytics.
• Experience in managing Global media programs and evaluating strategic, local media partners.
• Digital expertise with strong social platform competencies.

Conditions

• Base pay range: $160,000 — $200,000 USD.
• Role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
• Remote eligible position with occasional work at an Airbnb office or attendance at offsites.