Senior Marketing Specialist

About the role

This role focuses on developing and executing comprehensive go-to-market strategies for new product launches and feature updates. The specialist will work closely with product development to prioritize features, translate technical capabilities into clear messaging, and ensure marketing efforts align with business goals. Success in this position means effectively driving product adoption and achieving growth targets through strategic planning and execution.

The Senior Marketing Specialist will be responsible for creating various marketing assets, including web copy, email sequences, and case studies, in collaboration with content and demand generation teams. A key aspect of the role involves engaging with key opinion leaders and influencers within the crypto and Web3 ecosystem to amplify community reach and build brand awareness. This requires strong cross-functional leadership to manage timely delivery of launch activities.

The position demands a deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. The specialist will define key performance indicators for go-to-market success and continuously refine strategies based on performance insights. This is a standalone role requiring the ability to work cross-functionally with a global team in a fast-paced startup environment where priorities can shift quickly.

The annual salary for this role is between $52,000 and $88,000 USD.

Skills that matter here

• product marketing: This role requires leading go-to-market strategies and driving product adoption, which are core functions of product marketing.
• blockchain technology: A deep understanding of blockchain is essential for creating compelling messaging and engaging with the crypto community.
• cryptocurrencies: Familiarity with cryptocurrencies is necessary to effectively market products within the Web3 ecosystem.
• Web3 ecosystem: Experience within the Web3 ecosystem is required to understand market dynamics and engage with relevant influencers.
• competitive analysis: The role involves crafting go-to-market strategies, which benefits from understanding the competitive landscape.
• market research: Market research skills are important for identifying user needs and informing marketing strategies.

Who this role suits

• Someone who can lead and manage complex go-to-market initiatives independently while collaborating with diverse teams.
• A person who thrives in a startup environment where priorities can change quickly and speed is valued.
• An individual with a proven history of launching products and driving adoption through hands-on marketing efforts.
• A communicator who can translate technical product features into clear, compelling stories for various audiences.

From the employer

Key Responsibilities

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
• Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
• Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
• Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
• Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
• Community amplification: Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
• Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

Basic Qualifications

1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.

2. Proven track record of launching products and driving adoption through hands-on marketing efforts.

3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem. Experience with competitive analysis, market research, and crafting GTM strategies.

4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team. Comfortable in a startup environment where priorities shift, and speed is key.

5. Exceptional communication and storytelling skills, with both technical and creative expertise.