Role in brief
Airbnb is seeking a senior Growth Marketing Lead focused on enhancing guest engagement through lifecycle marketing. The role involves leading strategies, collaborating with teams, and optimizing customer journeys. Candidates with extensive B2C CRM experience and strong analytical skills should apply.
✓ Direct apply: you message the hiring person by email. No ATS.
About the role
In this role, you will be responsible for leading lifecycle marketing strategies that engage guests and drive bookings at Airbnb. You will collaborate with various teams to translate new initiatives into effective campaigns, leveraging customer segmentation and behavioral insights to enhance marketing performance.
Success in this position requires a strong background in B2C CRM and lifecycle marketing, along with the ability to manage multiple projects and adapt to a fast-paced environment. You will also need to effectively communicate strategies and results to senior leadership while constantly improving customer experiences.
The base salary for this role ranges from $160,000 to $200,000 USD, with potential bonuses and equity available.
Skills that matter here
- B2C CRM: This role requires extensive experience in B2C CRM to effectively manage guest engagement strategies.
- lifecycle marketing: You will lead lifecycle marketing execution to enhance customer journeys and drive bookings.
- customer journey design: Designing customer journeys will be crucial for translating Airbnb's new initiatives into effective campaigns.
- segmentation: Utilizing segmentation will help improve campaign performance and guest engagement.
- personalization: Personalization strategies will be key in making marketing efforts more relevant to guests.
- analytics: You will partner with analytics teams to evaluate campaign performance and drive continuous improvement.
Who this role suits
- A professional with over 10 years of experience in B2C CRM and lifecycle marketing.
- Someone who thrives in fast-paced, ambiguous environments and demonstrates resilience.
- A strong communicator who can influence cross-functional teams and present strategies to senior leadership.
- A collaborative individual who brings a positive attitude and passion for marketing to the team.
From the employer
Responsibilities
- Lead strategy and lifecycle marketing execution across email and push, focusing on new Airbnb pilots.
- Partner with global business teams to translate new Airbnb pilots and promotional moments into effective customer journeys and campaigns.
- Leverage segmentation, behavioral triggers, and personalization to improve campaign performance and customer engagement.
- Partner with Analytics and Data Science on segmentation approach, campaign performance, evaluate incrementality, and translate findings and optimizations into leadership-ready recommendations.
- Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality customer experiences across channels.
- Leverage AI-driven insights, automation, and personalization capabilities to improve customer relevance and campaign performance.
- Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
- Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
- Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
- Work autonomously, learning tools and systems quickly and proactively moving work forward.
Requirements
- 10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
- Strong understanding of lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
- Exceptional prioritization and project management skills, able to manage multiple workstreams and deliver high-quality execution.
- Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
- Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
- Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
- Experience partnering effectively across Product, Engineering, Analytics, Creative, and Marketing teams.
- Ability to balance growth objectives with customer experience and brand considerations.
- Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
- A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.
Conditions
- Base pay range: $160,000 — $200,000 USD.
- This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
- Remote eligible position with occasional work at an Airbnb office or attendance at offsites.
Questions about this role
What is the remote policy?
This position is remote eligible, with occasional work at an Airbnb office or attendance at offsites.
What level of experience is required?
Candidates should have over 10 years of experience in B2C CRM and lifecycle marketing.
How do I apply for this position?
You can apply through Airbnb's careers website at https://careers.airbnb.com.
✓ Direct apply: you message the hiring person by email. No ATS.