Growth Marketing Lead, Guest Engagement

About the role

This role involves leading the strategy and execution of lifecycle marketing campaigns for guest engagement, primarily using email and push notifications. A significant part of the work will be translating new Airbnb initiatives and promotional events into effective customer journeys. The lead will also be responsible for guiding the development of customer experiences across various channels by collaborating with creative, product, engineering, and marketing teams.

Success in this position requires a strong focus on improving campaign performance and customer engagement through segmentation, behavioral triggers, and personalization. The lead will work closely with analytics and data science to refine segmentation approaches, evaluate campaign effectiveness, and provide data-driven recommendations to leadership. This includes leveraging AI-driven insights and automation to enhance personalization and relevance.

The role also entails managing a structured experimentation roadmap to continuously improve programs by testing different messaging, audiences, timing, and channel mixes. It demands the ability to create clear briefs outlining campaign goals and technical requirements, while maintaining focus and organization in a dynamic environment. The lead must be able to work autonomously, quickly learn new tools, and proactively advance projects.

The base salary for this position ranges from $160,000 to $200,000 USD, with potential eligibility for bonus, equity, benefits, and Employee Travel Credits.

Skills that matter here

• B2C CRM: This role requires extensive experience in managing customer relationships in a business-to-consumer context, specifically for guest engagement.
• lifecycle marketing: The lead will be responsible for strategizing and executing marketing efforts across the entire customer journey, from initial interest to repeat bookings.
• customer journey design: A core responsibility is to create and optimize customer paths that translate new initiatives into effective campaigns.
• segmentation: This skill is crucial for dividing customer bases into distinct groups to tailor marketing messages and improve campaign performance.
• personalization: The role involves customizing marketing content and experiences for individual guests to increase relevance and engagement.
• analytics: The lead will partner with data teams to evaluate campaign performance, measure incrementality, and derive actionable insights.

Who this role suits

• Someone with a decade or more of B2C CRM/lifecycle experience in consumer or e-commerce settings.
• An individual who thrives in fast-paced, ambiguous environments and can lead with resilience and adaptability.
• A professional adept at influencing cross-functional teams and clearly presenting strategies and results to senior leadership.
• A positive, collaborative individual who brings curiosity and optimism to their work in lifecycle marketing.

From the employer

Responsibilities

• Lead strategy and lifecycle marketing execution across email and push, focusing on new Airbnb pilots.
• Partner with global business teams to translate new Airbnb pilots and promotional moments into effective customer journeys and campaigns.
• Leverage segmentation, behavioral triggers, and personalization to improve campaign performance and customer engagement.
• Partner with Analytics and Data Science on segmentation approach, campaign performance, evaluate incrementality, and translate findings and optimizations into leadership-ready recommendations.
• Collaborate with Creative, Product, Engineering, and Marketing teams to deliver high-quality customer experiences across channels.
• Leverage AI-driven insights, automation, and personalization capabilities to improve customer relevance and campaign performance.
• Manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix to drive continuous program improvement.
• Develop clear briefs that articulate campaign goals and technical, data, creative, and audience requirements.
• Stay focused and organized in a fast-moving environment, using strong prioritization to keep workstreams impactful.
• Work autonomously, learning tools and systems quickly and proactively moving work forward.

Requirements

• 10+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments with a track record of high-impact work.
• Strong understanding of lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
• Exceptional prioritization and project management skills, able to manage multiple workstreams and deliver high-quality execution.
• Thrives in ambiguity and change, showing resilience, adaptability, and steady leadership in a fast-paced tech environment.
• Proven ability to influence cross-functional roadmaps and present strategy and results clearly to senior leadership.
• Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
• Experience partnering effectively across Product, Engineering, Analytics, Creative, and Marketing teams.
• Ability to balance growth objectives with customer experience and brand considerations.
• Familiarity with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
• A positive, collaborative culture carrier, bringing curiosity, optimism, and passion for lifecycle marketing to the broader team.

Conditions

• Base pay range: $160,000 — $200,000 USD.
• This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.
• Remote eligible position with occasional work at an Airbnb office or attendance at offsites.