Growth Campaign Manager - Spanish/Portuguese Speaker

About the role

This Growth Campaign Manager role focuses on driving user acquisition and engagement for Binance, a major cryptocurrency exchange. The work involves designing, executing, and optimizing marketing campaigns, including those for user retention and referral programs. A key aspect of the role is developing lifecycle marketing strategies, implementing them through segmentation and personalized user journeys, and continuously analyzing campaign performance.

Success in this position requires a strong analytical and data-driven mindset. The manager will be responsible for conducting A/B testing and other optimization methods to improve campaign effectiveness. Collaboration is also crucial; this role works closely with product, content, and operations teams to ensure marketing initiatives align with broader company goals and report on key performance indicators.

The ideal candidate will have a proven background in digital marketing, specifically with experience in lifecycle and acquisition campaigns. An interest in cryptocurrencies, blockchain, and fintech is important, as is the ability to work autonomously in a fast-paced environment. The role offers the chance to contribute to a global organization focused on expanding financial access through digital assets.

The annual salary for this position ranges from $125,000 to $220,000 USD.

Skills that matter here

• digital marketing: This role requires a minimum of three years of experience in digital marketing, growth, or campaign management.
• campaign management: The core responsibility is to plan, execute, and optimize marketing campaigns for user acquisition, retention, and referrals.
• A/B testing: The manager will conduct A/B testing and other optimization methodologies to improve campaign performance.
• segmentation: The role involves implementing strategies based on segmentation, personalization, and automated user journeys.
• English: Proficiency in English is a mandatory requirement for this position.
• Spanish and Portuguese: Bilingual capability in both Spanish and Portuguese is highly desirable for this role.

Who this role suits

• A person who thrives on using data to inform marketing decisions and optimize campaign performance.
• Someone who enjoys collaborating with various teams to achieve shared user growth objectives.
• An individual with a genuine interest in the cryptocurrency and blockchain space.
• A self-starter who can manage projects autonomously in a fast-paced, results-driven environment.

From the employer

• Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs.
• Develop and manage lifecycle marketing campaigns.
• Implement strategies based on segmentation, personalization, and automated user journeys.
• Analyze campaign data and user behavior.
• Conduct A/B testing and other optimization methodologies.
• Collaborate with product, content, and operations teams.
• Report KPIs and campaign results.

• Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
• Analytical and data-driven mindset.
• Proven experience executing lifecycle and acquisition campaigns.
• Knowledge of segmentation, automation, A/B testing, and funnel optimization.
• Proficiency in English is mandatory.
• Bilingual capability in Spanish and Portuguese is highly desirable.
• Genuine interest in cryptocurrencies, blockchain, and fintech.

• Shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization.
• Tackle unique, fast-paced projects with autonomy.
• Thrive in a results-driven workplace with opportunities for career growth.
• Competitive salary and company benefits.
• Work-from-home arrangement.